Coming up with blog posts every week can be difficult. Frankly, even I sometimes scratch my head for a few minutes thinking about what I want to write about next for this monthly column.
But truthfully, it doesn’t have to be hard. There is inspiration everywhere if you know where to look for it.
Chances are, you’re just missing it, so consider a few unique ideas on how to come up with the idea for your company’s next blog post.
Repurpose Other Content
To make your life the easiest it can possibly be, consider repurposing some other content you have.
Yes, this is not “against the rules”, as long as it’s unique, which it will be if you translate another media type to a blog post.
What do I mean by that?
Think the following:
All of these can be transcribed into text to form a post, which you can add to the video or podcast to help it rank better.
Search on Quora
Many people forget that the purpose of blogging for business is to provide information to questions people are asking.
Remember, if you want to rank in the SERPs, then your article must be relevant to something someone is searching for, which is often a question.
So what questions are your customers asking?
By looking at these questions, and the answers, you have the perfect sources to craft a blog post that people are clearly interested in.
And once you’re done you can promote it in the same Quora thread from which you extracted the answer.
Take The Opposite Approach To A Controversial Article
Recently I came across this article on my Facebook page:
It was shared over 60k times.
Whether or not you agree with the article is entirely up to you, but when you see an article that gets that much coverage and also takes such a hardline stance on a topic, it’s the perfect opportunity to present an alternative viewpoint.
Which is exactly what this girl did two weeks later.
Granted, it hasn’t gotten quite the same coverage as the first one (only 3k share) but likely got a lot more than it would have if it hadn’t been piggybacking off the original article.
There is no perfect way to find these types of articles, other than the pay attention to your social media. Chances are, if something is trending, it’s going to be shared a lot on your Facebook and Twitter accounts, so be on the lookout.
Leverage Your Comments
Another place to source for questions, other than Quora, is your own comments.
For example, let’s say you just wrote an article, like Groove did, entitled:
This article is clearly about working with a growth coach, but later on, some questions are asked in the comments:
Now Alex, the founder of Groove, can answer that question right there in the comments.
But it will largely go unnoticed by most of his audience, of which there may be many people who are wondering the same thing.
Therefore, as an entirely separate blog post, Alex could take that question around motivating employees, and turn it into its own blog post.
Once he publishes it, he can alert the commenter and build a ton of customer loyalty by showing that he actually reads and acts on the questions his community is asking.
Use Current Events
Is there something interesting going on right now in your industry?
Consider this graph of searches for “Steve Jobs” over time.
Notice the enormous spike?
It’s right around the time he passed away.
When important current events happen, they generally result in a large uptick in related searches, which is the prime time to release a dedicated article on the subject.
For example, in the case of Steve Jobs, there were tons of articles that came out discussing his life and work, as well as some that took controversial stances on how great he was.
As you can see, there is a ton of inspiration around you to serve as fuel for your next blog post.
Most importantly, you have to follow the trends.
What’s going on in the world?
What do I see on my social media?
What questions is my audience asking?
Do that, and you’ll never run out of blog posts to write!