In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m going to go into 5 unique ideas for making the hours you put into your podcast really count. With these tips, you can more than double the value of one podcast episode.
If you don’t follow any of the other tips in this post, just follow this one. A blog post is the perfect home for a podcast episode, and if you already have a blog, then a podcast ensures that you have a built-in post every time you release a new episode.
In its simplest form, a blog post for a podcast episode includes a title, a short description of what was discussed in the episode, and an embedded player so that folks can listen to the episode without leaving the blog post. As with any blog post, it’s important to add an SEO description and keywords so that people searching for the topics, places, or people in the episode can be found easily.
Go the extra mile by having your podcast editor take notes while they are editing the show, and make a bullet-point list of what was discussed in the show, complete with timestamps so that people can skip to a part of the show that interests them if they wish.
A list of links that were mentioned in the episode is always a great idea, and links are great for SEO as well. If you had a guest on the episode, link to their website and social media sites. If there were important terms, places, or cultural works mentioned that people might want to research more about, link to the appropriate Wikipedia article or website.
The next few tips are also great additions to your episode’s blog post.
Many podcasts employ an interview format, in which the host interviews different guests each week. Some simply have a host that speaks alone about a different topic each week. Regardless, your podcast episode may have many quotes, or insights that the guest or host said during the interview that are worth noting and sharing in order to pique the interest of would-be listeners of your show.
Here’s a great way to do this: first, write down 5-10 one-or-two sentence quotes from your episode, or have your podcast editor do it while they are editing the interview (and taking notes for your blog post). Then, add the quotes throughout your blog post, and link them up so that readers can share the quotes on Twitter with only the click of a button. Your ready-built tweet can be built with something like ClicktoTweet – add the quote along with a link to the blog post, your hashtag or handle, and anything else you want.
You can also schedule the quotes to publish on Facebook and other social channels, along with links to the blog post for your podcast episode.
Everyone loves images, and certain social media channels are built entirely around the sharing of them (cough cough Instagram and Pinterest). Your podcast requires show art to go into the iTunes store, but you’ll rise above the rest if you make a nice image for each episode you produce. If you have a different guest on each episode, the episode art can be an image of your guest, along with your podcast’s name, the name of the guest, and maybe what number episode it is.
Put the image into your episode’s blog post to catch the reader’s eye, and make it easy for folks to share it on social media sites like Pinterest and Facebook. Share the image on any social media site, along with a link the episode blog post (and maybe a quote while you’re at it).
Here’s a tip that helps capture email addresses and brings people into your tribe. Once you’ve gotten your readers/listeners to your blog post for your podcast episode from social media where you shared the image or the quote, you want them to listen to the episode and then take action. Offering bonus content is a great way to get their email address and bring them into your world.
We’ve had clients who record an extra interview segment with their guests, and only offer it as bonus content for folks who sign up for the mailing list. This gives listeners a way to listen to more from the episode they just heard. Or you could offer bonus content that you may have already produced, such as an ebook or other PDF with useful and interesting content.
An SEO Tip
I want to close this post with a tip for SEO that many people don’t think of. If you have an interview-based show, you probably understand that having a guest with a big social following is great because you can get that guest to share the episode to their audience, thereby growing your own audience. But what do you do if you have a great guest who doesn’t have a big social following, or might not even have a nice website?
A guest without much of a social presence or, God forbid, even a web presence, is actually a blessing in disguise. This is because the blog post that you build for that episode, with their name and keywords, has a better chance of reaching the top page of search engines like Google. Think of it this way: if you have a famous guest on like Elon Musk, you will get a great amount of listeners if he shares the episode, but you probably don’t have a chance of the episode reaching the first page of Google since there is so much content out there competing with your post. On the other hand, let’s say you have someone who doesn’t have a large social following or web presence – you might have a chance at being in the very first results when folks are searching the web for that person.
I hope these tips helped, and I’d be happy to discuss if you have any questions – hit me up in the comments below. Happy podcasting, blogging, and sharing!