Using Twitter to market your real estate business can be a valuable addition to your current social media strategy.
Not only does Twitter offer real estate professionals an opportunity to reach and engage consumers in real-time, it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your local marketplace.
Below are five smart ways you can use Twitter to build your real estate business!
1. Connect with Consumers
While there are many social media tools to help you connect with potential clients, Twitter is an excellent way to quickly identify opportunities, connect on a hyper-local level, and remain responsive to the ever-changing needs of today’s consumer.
Twitter also allows you to give consumers the information they are looking for through real-time feedback. Have a solution to a frequently asked buyer question? Share it with your Twitter followers and allow them to connect to the exact information they are looking for.
It also gives you the ability to connect with buyers and sellers in a far more intimate way than we ever had possible with traditional media. As consumers look to the Internet to learn more about local real estate agents before making a hiring decision, give them a sneak peek in to who you are, what you are passionate about and how you and your business can best serve their needs.
With social media now woven in to the fabric of our everyday lives, the days of buyers or sellers hiring an agent without any prior knowledge is over. Today all anyone needs to do is Google you. Twitter gives you the online advantage by putting you in the exact space your potential clients are spending their time.
Get started by visiting sites such as WeFollow and researching and identifying other people with similar interests, within your same niche or living within your area.
2. Drive Website and Blog Traffic
Twitter can be used to increase traffic to your website or blog through thoughtful and strategic sharing. Two strategies to use to increase website visibility:
- Tweet Your Latest Post: Notify your Twitter followers of your latest post by tweeting it as soon as you hit publish. However, do not just stop there.
Tweak the verbiage within your tweet and send it out several additional times throughout the week. This will allow you to monitor the effectiveness of each tweet while getting you in front of a whole new audience.
Use a third-party management tool such as Hootsuite to schedule your tweets, allowing you to build your presence through consistent and deliberate tweets.
- Hashtags: Identify relevant hashtags based on industry, niche and location. Use hashtags within your tweets to place your content in front of a larger audience.
Try a tool like hashtags.org to research the frequency and popularity of each keyword and its use.
- Call to Action: A call to action isn’t just for your article. You need to use it within your tweet as well.
For example, your latest blog post is titled “10 Ways to Stay Sane During Your Next Move.” Include within your tweet a question such as “Making a move?” or “Have you felt the pain of moving in the past?” and then tell them how you will solve their problem.
It could read something like this, “Making a Move? How You Can Avoid Moving Day Stress and Stay Sane!” Additional call to action ideas would be “find out more,” “click here for more details,” “don’t miss this tip,” and “watch this video for more details.”
3. Optimized Profile
- Your Twitter profile is where potential followers will land to learn more about you. Complete your bio, including information about your business, location, niche and passions.
- People are eager to connect with you, but in order to click that “follow” button, you need to give them a compelling reason. Take time to create a convincing bio that offers insight in to who you are both personally and professionally. Don’t be afraid to have fun with it!
- Use a consistent profile image that easily connects people to you and your personal brand.
- Include a custom background and header image that represents the look and feel of your personal brand both offline and online.
4. Twitter Lists
Twitter lists are an easy way to manage and categorize your followers based on a shared interest. Use lists to group together those who tweet about real estate within your local area, national real estate bloggers, or those who share content based on your particular niche.
Do you focus heavily on first-time homebuyers? Group users who tweet about that topic in a list to quickly retweet their content or engage with them on a daily basis.
Twitter lists will make it easy for you to see what users on that list are talking about at that exact moment. Instead of trying to remember everyone you follow, lists allow you to organize and categorize those you are most interested in staying in touch with.
So the next time you log in, instead of fumbling around to find someone to retweet, simply navigate to your Twitter list and read through the stream of conversations.
5. Repurposing Content
You don’t need to reinvent the wheel when it comes to content for Twitter. Take your current website or blog articles and share small quotes, statistics or thought-provoking questions to encourage interaction.
When used strategically, Twitter can be an effective way to support your current website and/or blog content, boosting awareness and increasing personal brand recognition.