An effective infographic needs more than just attractive visuals. To provide a meaningful learning experience for your audience, you should also share relevant data, facts, and practical advice. But since the internet is filled to the brim with information, you need to develop a streamlined research process that will lead you to the most updated and credible sources.
Remember that your brand’s reputation is on the line whenever you publish new content. If you give your audience outdated or wrong information, you may end up losing their trust forever. But if you cite authoritative websites or organizations, then you’re well on your way to being authoritative yourself.
To make sure your infographic strategy leads to positive results, below are the top five research tools you should definitely use:
This is probably one of the favorite content research tools of digital marketers. With BuzzSumo, you can easily search for the most shared content in your niche. All you need to do is enter a keyword or domain name to scrape the internet for ideas, statistics, and other resources you can cite. It can also help you identify what’s working for your top competitors.
Keep in mind that the success of any infographic depends on its ability to capture the audience’s attention. BuzzSumo helps you create captivating titles and headlines by identifying topics that pique your audience’s interest. And when it comes to designing infographics, these headlines should bring their focus to the key visualizations.
Below is an example of how headlines can bring attention to meaningful data:
Infographic courtesy: Infobrandz
Looking at the example infographic above, you’ll notice that most of the data are statistics presented in percentages. To obtain these numbers, you can either scour blogs one by one or use Statista to have them aggregated in one location.
Like BuzzSumo, Statista has a straightforward interface which allows you to carry out searches based on keywords. You can also filter results if you specifically want market analytics, forecasts, studies, or general statistics. Just remember that, while there’s a handful of free statistics data available for basic accounts, most of the relevant ones are only accessible to paid users.
Incorporating data from valid sources shows that your infographic isn’t just a product of anecdotal evidence or personal opinions. To help readers who would like to conduct deeper research, be sure to list your sources at the bottom of the infographic. Doing so will prevent the disruption of your audience’s viewing experience, especially since presenting links too early may cause them to leave your site and follow the source instead.
Below is an example of how you can smartly include sources in your infographic:
Infographic courtesy: MavenEcommerce
3. SumoMe Headline Generator
With a little creativity, it’s more than possible to hatch headline ideas with BuzzSumo. But if you’d rather focus on the design and marketing aspects of your infographic strategy, then you can use the “Kickass” Headline Generator from SumoMe. It can provide you with a set of title suggestions based on the infographic type you want to create. Currently, you can pick from content types like numbered lists, how-tos, DIY instructions, and playful type posts.
To come up with relevant headlines, be sure to fill in important details that vary depending on the infographic type. For example, if you want to create a numbered list, you are required to specify the number of points in your content. But if you want to create a how-to infographic, then you can input other information such as the desired time frame, a power word, or a famous person who’ll serve as an example.
Of course, feel free to tweak the title ideas you obtain from the Headline Generator. This guarantees the uniqueness and personality of your infographic headlines.
4. Social Crawlytics
Social Crawlytics is an alternative to BuzzSumo that, as the name suggests, is more focused on social media data. Not only that, it also enables your content research to be laser-focused on a specific website – be it your competitor’s blog or a popular publication. In addition to obtaining basic stats such as the number of shares, you can also identify the top contributors and popular content types. This makes it useful not only for infographic design but also for your social media marketing campaigns in the future.
Although you can only sign up with a Twitter account, it’s worth noting that the platform covers all major networks like Facebook, LinkedIn, and Google+ when performing content research. Furthermore, the platform works on a credit-based system, which means you must wait for your credits to replenish or make a donation to conduct consecutive researches.
One advantage of competitive research when planning infographics is that you can turn a competitor’s text-based article into visual content. This means you have the opportunity to consistently create better content, as long as your posts don’t lose depth. And to ensure this, always accompany infographics with simple, short guides to add value.
5. Ask Your Target Market
Infographics can be utilized in many ways – from spreading awareness to creating instructional posters at the office. In such cases, the information you need for a solid infographic comes from within the organization. But if you want an infographic that’s tailored to your target audience or customers, then you can take advantage of online research tools like AYTM – short for Ask Your Target Market.
Take note that AYTM is designed to provide academic-level data and feedback. These are important if you want authoritative, top-quality infographics that other websites can link to. But if you’re low on budget, you can always use their free survey tools to collect insights, which can then be injected into your infographic. This will make your content more relatable to your target audience.
Infographics that include just the right amount of data from reliable sources is a great way to solidify your authority and credibility as an information source. That is if you only provide accurate and updated facts. Rest assured that these resources are at your fingertips with the tools above.