Pinterest continues to grow with each year, so it is vital that you consider it as part of your business marketing strategy.
The key to success on Pinterest is sharing fantastic visuals that resonate with your audience. Categorizing and curating these visuals on relevant Pin Boards is equally important.
If your Boards need a makeover or if you need some inspiration for some new Boards, here are 5 Boards that every business should create.
Podcasts and Webinars To Experience
There is just not enough time in the day to watch every webinar and listen to every podcast. Creating a Board like this make a great parking lot for those podcasts and webinars you want to experience at a later time, or mark as the “best of” from the past year.
Think of what you like but also think of what will benefit your customers. You can also intersperse your own webinars and podcasts into this Board.
Everyone likes to plan – the fresh, clean calendar pages make possibilities seem limitless! On my planning Board, I mix in marketing tips that I would love to try, along with articles I need to read and office supplies I want to purchase.
My Board focuses mostly on work, but yours can focus on anything you have on deck in your life – A new house? A new baby? A change of career? Giving your customers a glance into the behind-the-scenes of how you work and plan will increase trust and affinity for your brand.
Pin productivity tips, apps and your favorite blog posts. Your customers will thank you!
I love my Reading List Board! I add books almost every single day on all topics. When I’ve read a book, I mark it as read.
I plan on including a brief review of the book in the caption, to further help my Pinterest followers find great books that will help them grow their businesses and their nonprofit organizations.
Create an individual Board for each client or VIP customer. I suggest making these Group Boards, where you invite the client to also pin ideas, articles, and visuals that will help with the project. If you are worried about confidentiality, you can make these Boards Secret (and also make them Group Boards at the same time).
Pinterest continues to tweak its entire search engine because they want to make it easier for your customers to find the things they are looking for. Therefore, Pinterest SEO is vital for getting new customers and clients to find you and follow you.
Some tips on naming your Pinterest Boards:
- Think about what a regular person would understand and would be searching for. If you get to kitschy or cutesy people may not be able to find you.
- You have up to 500 characters to add those keywords carefully!
It’s always a good time to reflect on your marketing tactics and take a close look at your Pinterest strategy to see if it’s delivering the results that you need. It may be time to cull some of the Boards, eliminate some Pins and add some other categories.
Take some time, remain authentic to yourself and your brand and be thoughtful about what you pin, and your customers will follow!