Some companies just nail it.
They’re known for having epic blogs, and it’s not just about traffic or social shares – they do something different.
For example, some of the blogs we’ve featured build communities around their posts, others are extremely data driven.
Regardless, here are 5 companies whose blogs inspire us to be better content marketers.
Why Their Blog Is Great: What makes KissMetrics stand out is that their blog is comprised of dozens of experts in fields like SaaS, UI/UX, and marketing. As a result, their blog reads almost like a miniature Linkedin Pulse, where people from all different kinds of backgrounds can show off their expertise and use KissMetrics’ blog as a springboard to reach a larger community.
It’s very rare to see such a breadth of expertise under one blogging roof.
Who They Are: Groove is a customer support SaaS, which has rocketed to the limelight over the last two years and developed a tremendous following in a short amount of time. Their blog is run by Alex, Groove’s CEO.
Why Their Blog Is Great: There are many things that I love about Groove’s blog. Firstly, they tend to tell stories. These stories often have a beginning, middle, and end, which revolve around a case study (what happened when we did X, or why we did Y). In fact, even their interview series, in which they interview entrepreneurs from well-known, successful businesses, reads like a story.
If you notice, each post starts off with a mini quote that sets the stage, almost like the opening of a play.
In addition to epic content, they have a stellar professional image for each post, like this one:.
Must Read Post – How We Grew Our Blog To 5k+ Subscribers In 5 Weeks
Who They Are: Moz is a suite of tools for inbound, digital marketers. Their founder, Rand Fishkin, is a major contributor to their blog.
Why Their Blog Is Great: What I love about Moz’s blog is that it’s primarily run by the community, more so than any other blog I’ve seen.
It’s not just that they have guest authors – many companies do that, but Moz has actual community members who have profiles and earn points through their contributions.
Additionally, they don’t just have one, but two blogs. One is the general blog for all user-generated content that gets approved, the other is the Moz Blog for posts that receive a high level of engagement and upvotes. I haven’t seen anyone else do this.
Must Read Post – Find An Email Address In 10 Minutes Or Less
Who They Are: Buffer runs the social media sharing app. Their blog is run by Kevan Lee, who is responsible for the majority of the content and the recognized face of the blog.
Why Their Blog Is Great: Because Buffer is an analytics tool with hundreds of thousands of users, their blog posts are filled with great data you can’t get anywhere else. If you’re a data junkie and want to know the best headlines, times, or days to make your social media shine, you need to be reading the Buffer blog.
Who They Are: BoostBlogTraffic is a blog run by Jon Morrow, which offers Guest Blogging Certification Courses as well as other blogging courses.
Why Their Blog Is Great: There are millions of blogs about blogging, but BoostBlogTraffic is one of the few that has turned their blog about blogging into a profitable business.
Their trademark is that they are extremely thorough, producing a complete guide with each topic they put out. Every post they put out is over 2k words and I have seen many that are over 5k.
Many of these businesses, such as Groove and Buffer, are only a few years old. Still, they’ve risen to new heights primarily through having amazing content writing.
What makes it amazing is not just quality posts, but an angle that you rarely see elsewhere.
What’s your business’s angle for your blog? What are you doing in your blog that’s successful? Please share with us!