One of the biggest struggles I face is finding inspiration for creating infographics. As someone who does not have a background in graphic design. What really helps me to produce captivating visual content, without bothering my design team, is to look at existing content that is really good.
But where do you go to find “infographic” inspiration?
Sure you can just Google “inspiring infographics”, but this is what you’ll end up seeing:
Just a series of infographic thumbnails.
Now I’m not saying that Google’s results aren’t inspiring! In fact, you can get tons of ideas just from looking at what pops up on SERPs.
But how do you recreate something just from looking at a picture? It’s not easy unless you have a really advanced design eye, which we have already established is not the case. Most of us depend on free graphic design tools to get our messages across visually.
So, here are some of my favorite resources for infographic inspiration. You can scroll endlessly through all of them until you are stuffed to the brim with new ideas.
Pinterest is one of my favorite places to go for infographic inspiration. The same holds true for my design team. We all share a joint board where once a week we pin a few infographics that stand out to us the most. At the beginning of the following week, we can scan the board and get new ideas on layouts, color schemes and font pairings we would like to use.
It can be very easy to get stuck in your own style and aesthetic, so scrolling through Pinterest can give you a sense of what kinds of infographics stand out the most to other people.
The Infographic Gallery scans the web and curates some of the most popular and well-designed infographics online. But the great thing about this resource is that each infographic gets broken down and you are provided with the exact color scheme present in the image.
That way, if you wanted to create a similar infographic, you can just copy the hex codes and import them into your own designs. The gallery also tells you the type of layout and the size in pixels of the infographic. If you’re using an online graphic design software rather than hiring a designer, you yourself can replicate the main elements of the design.
Scrolling through Visual.ly’s staff picks is an excellent way to lose track of time. Since many designers submit their work through Visual.ly, you can find some very unique styles and layouts. You can also scroll through hundreds of motion graphic submission. If you are looking to take your infographics to the next level, there is tons of opportunity to find inspiration.
If you choose to submit your own infographics to Visual.ly, and they get selected as a staff pick, there is the added benefit of getting a lot of traction and traffic back to your own site. Many major publications source their infographics for Visual.ly, so if you’re one of the lucky few, your design may just go viral if submitted here.
Column Five is a design agency, and their blog is always stacked with excellent infographic roundups. You’ll find everything from complex data visualizations, to more simple poster designs on their blog. But be careful, you can spend hours scrolling through the lists of infographics featured on their site.
If you haven’t heard of Column Five, you’ve definitely seen their infographics floating around their web. They are definitely a leader in the design world.
Other types of articles that they produce that are also incredibly helpful when it comes to creating infographics include information on where to find compelling data, intricate interactive infographics, and even some marketing related infographics.
Another great resource is the subreddit titled Data is Beautiful. Although you may not find your standing “marketing infographics” on this subreddit, you will find some truly fascinating data visualizations. A lot of the infographics featured here are incredibly complex and are also interactive. If you’re looking to create more advanced types of visualizations, I would recommend taking a peek at this site.
Hopefully, the above 5 resources will help you find infographic inspiration. If you know of any other sites that have helped you get some new ideas, I would love to hear about them and add them to my list of sources. Good luck with your infographic creation, and my the graphic designer in you continue to produce remarkable visual content.