Picture this: You’ve been told that infographics are a great way to engage your audience, so you find an online tool and spend a couple of hours designing what you believe to be an amazing infographic.
And then you publish it. And no one seems to care.
Finding ways to come up with engaging and memorable infographic ideas can be tricky. So what can you do?
Well, there are some principles that can help guide the way in which you come up with your ideas so that the infographics you create moving forward are more engaging for your audience overall.
1) Use Pinterest Infographic Best Practices
Pinterest is one of the dominant platforms for sharing visual content, along with Instagram (duh, right?). But did you know that there are actually best practices for creating the perfect Pinterest infographic?
Now, these best practices are predominantly design-focused and not so much content focused. But part of creating a captivating infographic is a good eye for appearance.
For starters, let’s consider font usage in your infographic. Did you know that some of the most frequently pinned infographics used serif fonts more than sans serif fonts? This goes against the typical assumption that sans serif fonts are more captivating.
In addition to that, when it comes to identifying which colors stand out most on Pinterest, warmer color tones like red and yellow performed best.
And people also preferred infographics that were made up of only two dominant colors.
When working on your designs, try to keep these statistics in mind. But remember, the style is not the only thing that will result in your infographic’s memorability. You still need to provide your audience with great content.
2) Solve A Burning Problem
And what better way to give your audience what they want, than by solving a problem they face. The next principle to keep in mind when coming up with content ideas is to find out what your audience is struggling with and provide and easy-to-digest solution to those issues.
The best way to do this is to actually ask them what they need help with. Start by emailing those who are subscribed to your blog and learn from them. You can do this by sending them a quick multiple choice survey, or simply asking an open-ended query.
Here is a real example that Eugene Woo, the CEO of Venngage personally emails to a small segment of users:
This method is a great way to gain insights and learn what your audience is actually looking for. Using that information you can compile content that they have communicated wanting and needing.
Use their answers to discover new topics and stories to write about.
3) Reframe The Questions
The next strategy is to try and reframe the questions that you pose and present your data and your stories from a new angle.
This was a particularly interesting infographic example by a company called CCL Wetrooms. Now this infographic’s primary purpose is to sell wet room style bathrooms, but rather than simply telling you why you should buy a wet room bathroom, the company reframed the question by depicting the evolution of bathrooms over time, and how human beings are naturally moving towards a newer and better bathroom (the wet room).
Whatever you’re selling, or whatever you’re trying to teach your audience, how can you reframe the question to make it more accessible and not as blunt?
4) Use Mashups
Lastly, you can try using the mashup principles. This is the idea of taking two relatively unrelated themes or ideas and finding some type of commonality between them
In doing this, you connect a trending theme with an evergreen idea.
For instance, let’s assume you’re an SEO agency and trying to explain how Google search works in a more accessible manner. How can you take the topic of search functionality- an evergreen topic for you, and combine it with something trending that a wider audience knows and engages with?
Now personally, I like using Lord of the Rings when explaining search in general to my readers, many of whom are very new to the realm of SEO.
If you’re using black hat SEO tactics, it’s pretty much like Frodo putting on the ring. It draws the eye of Sauron (in this case, Google and the webspam team) right to you. It’s like you’re just trying to get them to notice your shady tactics.
But white hat SEO is like walking right into Mordor undetected. Google will never know and likely will never care.
Now I understand this comparison is not entirely spot on, but it helps people who are entirely uninterested or unaware of the subject to follow a bit better.
When using this principle to come up with ideas, try to think of ways in which you can combine aspects of your business, with a popular subject.
Remember, sometimes it doesn’t matter how great your infographic looks. Whether you made it yourself or use a designer won’t matter. If the content isn’t engaging, people will leave and you will have wasted your time.
Start by understanding these framing principles, and if you’re looking for more insights and principles to follow, I’ve covered them in pretty extensive detail 12 Principals of Really Great Content.