A lot of marketers who first start out with creating infographics initially think that all they need to do is copy and paste blog content. But it’s not that simple.
If anything, one of the hardest parts of creating an infographic is identifying a core message to relate back to your audience.
Remember, an infographic isn’t just a means of rehashing the same information you’ve previously written about. It’s a way to condense information and present your readers with the main message you are trying to convey.
In order to avoid producing lengthy, messy and overly informative infographics, here are 4 simple best practices to stick to when making your own infographics.
1) Focus on One Main Topic
Every infographic you create needs to have one key message that is very clear to your audience.
Rather than attempting to portray several different ideas in one graphic, think about the main point that is being communicated. The message should be identifiable within the first five seconds and present readers with the most crucial takeaway even if they are just glancing over the design.
Randy Krum of Cool Infographics says that you need to deliver exactly what your title promises. If you shy away from that too much, your reader will lose interest and exit your site.
For instance, here is an example of an infographic by G Coffee Pod that accomplishes this really well:
The idea is really simple. The infographic instructs readers on how they can creatively store their coffee pods around their house. It’s a simple lifehack infographic and within the first 5 seconds you already have a general understanding of how to accomplish this task because of how well matched the illustrations are with the instructions.
Keep your message simple and your audience will praise you.
2) Limit Amount of Text
Rather than copying and pasting massive chunks of text right into the body of your infographic, remember that people aren’t looking at an infographic because they want something else to read. They are trying to get a summary of what’s already written.
This infographic by John Haydon is a great example of getting a lot of tips and information across, without overwhelming readers with too much text.
The list format makes the infographic easy to skim. Each tip is no more than two short sentences in length. Anything longer than this is erring on being a visually enhanced blog post rather than an infographic.
3) Pair Icons And Headers
Another practice to keep in mind is to enhance headers with proper icon pairing when possible. This will provide your reader with a visual aid to help deepen the meaning of the text used.
If you’re working on a checklist, report or poster, your goal is for your audience to remember the content after glancing at your graphic. After all, people following directions that include both text and imagery remember the content 323% better than those following directions without. This is based on a statistic in a popular interactive infographic by Neomam.
Here is a simple example of a checklist template that clearly matches iconography with its headers.
4) Use Contrasting Colors
Finally, in order to truly make the content within your infographic pop out, use contrasting colors. This will also help with the readability and flow of your infographic. One major rule of thumb is to overlay dark text over a lighter background and vice versa. Try to avoid overlapping lighter colors like yellow on a white background. It will make it difficult for your audience to absorb the information.
Most graphic design software available online provide you with a range of ready-made templates already equipped with easy-to-digest color schemes. Use these to guide you rather than trying to alter the colors too much if you’re not confident with your own design abilities.
A great tool to help you find tasteful color palettes is Paletton. Just select a starting color or two colors from the opposite end of the color wheel, and the tool will generate a color scheme with the relevant hex codes provided.
Whether you have produced multiple infographics in the past, or whether you are just getting started. Make sure you keep these best practices in mind. It’s easy to neglect some of these strategies. Overall, your goal when creating infographics is to make it easier for your audience to digest complex information and data.
Just because you have a lot of information, or a lot of text you want to share, doesn’t mean you should include it all.