What do 1,300+ marketers from around the world have to say about their marketing priorities in 2017? Find out in this new State of Marketing Whitepaper, available for free by clicking here.
With an increasing stream of data, online activity, and clutter of competitive messaging of both organic and paid means, it is proving increasingly difficult to truly cut through the noise and impress your customer where and when it counts. In such a competitive marketing landscape, it is important for you to understand where marketers are spending their time in 2017 so that you can stand on the shoulders of giants and ensure your marketing remains effective. Fortunately Incite Group has just published a major new research-led whitepaper on marketing, based on the input they received from more than 1,300 marketing executives. These executives come from the United States, Canada, Mainland Europe, the United Kingdom and Asia and included answers from agencies, consumer brands, and B2B enterprises.
This brand new whitepaper will give you in-depth insight on the key issues and opportunities your peers see in 2017 as well as new statistics to benchmark your own performance against. Download your complimentary copy here.
The report focuses on three major areas that are key to marketing success today: Content marketing and story-telling, marketing attribution, and personalization. These three topics remain the most important priorities for marketing leaders, and thus the whitepaper delves deep into these issues which marketers like you are facing, how they are looking to resolve them, and what are the benefits and challenges they have experienced in doing so.
The 20-page briefing covers:
- The biggest issues for in-house marketers in 2017 and beyond: Why 52% say personalization is an essential focus right now – and how immersive experiences falls shortly behind.
- Priorities for 2017: How marketing executives are spending their budget in 2017, and where they plan on spending more.
- Why AI, VR, and IoT did not even make the top 5 priorities for 2017: The reason why in-house marketers have not yet started to prioritize new technologies and uncover what makes the top 5.
- What Marketing Attribution should mean for your company: What makes 32% of leadership “absolutely” convinced of its effectiveness.
The most pressing issues in marketing right now
Brands by now have figured out how to identify and communicate with loyal and so-called “super users” on mobile devices more easily than ever. But the upshot is that those same consumers can – and readily do – drop brands and quickly cut off direct communications by deleting apps or unsubscribing from emails once problems arise with mobile communications and/or they have disappointing customer experiences. In the noisy world of online communications of today, brand loyalty is harder and harder to come by.
This is what is driving the most successful brands to tap into this unprecedented and exponentially growing amount of data about their customers and create custom content and marketing to cater to the power user and often create evangelizing opportunities as well. It is through this personalization of content and engagement in which brands can truly be heard despite the noise.
Benchmark your marketing against your peers
The report gives you an unprecedented opportunity to compare how your internal marketing efforts compare with industry peers on a wide range of topics including:
- the most essential marketing issues for your brand
- the least important marketing issues you are facing
- content marketing budget amount
- content marketing return on investment
- most important content marketing issues
- benefits from content marketing
- budget amounts for marketing personalization
- ability or inability to measure the ROI for personalization efforts
- benefits from personalization
- marketing attribution budgets
- marketing attribution return on investment
- marketing attribution benefits
- the most important issues regarding marketing attribution
- and more
A sneak peek into the survey results…
As you can see from the above image, this is where marketers are facing their most important challenges in 2017:
- Understanding customers and they buyer’s journey better
- Moving towards more one-to-one, personalized marketing and unique customer experiences
- Content Marketing: Scale production and effective distribution
- Brand Storytelling: Craft an authentic story that resonates
- Marketing Attribution & understanding interplay between channels and platforms
Is your company facing the same challenges? Want to know how other brands feel and approach the same issues that your marketing department is facing? Access your exclusive whitepaper copy here and find the answers: https://goo.gl/YmA05G
FTC disclosure: This is a sponsored post. I only work with products, events and/or companies I believe my readers will benefit from. All opinions are mine. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.