Why I Blog, and Why You (and Your Business) Should Too

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Wow.  It’s hard to believe it’s been 5 weeks since my last blog post.  This is the first time in many months that I haven’t blogged for such a long period of time.  It isn’t that I didn’t want to blog, as I am always thinking of things to say, but I really needed to use all of my creative time to finish my 2nd social media book, which I hope to be formally announcing next week.

Not blogging for such a long time gave me some time to think about what blogging means to me and why I feel the need to keep publishing my thoughts. But if you have been avoiding blogging or just don’t see the benefits in doing so, here’s why you should be blogging should you make the time to do so:

Your Business Should be Strategically Blogging – I mentioned in a blog post several months ago that almost every social media strategy should have a blog component in it.  The benefits of business blogging are huge: One of my clients literally doubled their website traffic with just 2 blog posts aligned with a social media strategy that I had created.  I have already illustrated some case studies for B2B business blogging which shows real results can be had no matter how niche your industry.  I realize that for many businesses and small business owners they just don’t have time to sit down and write blog posts, but for them I say 2 things:

  1. Business blogging will increase your Inbound Marketing and bring you more prospects over time, making your business development activities more efficient and shortening your sales cycle.
  2. If you don’t have time for business blogging, hire an expert.  There are an abundance of writers out there that, with experience and training in your company culture and products, can lend a very needed helping hand.  You can also try the excellent services provided by Constant Content.

Professionals Should Begin to Blog (as outlined in my post 7 Reasons to Start Blogging)

  1. Blogging is the Best Way to Build & Showcase Your Personal Brand
  2. Blogging Helps Differentiate You from Everyone Else
  3. Blogging Brings You New Opportunities
  4. Blogging is the Ultimate Pay It Forward
  5. You’re Already Tweeting…Why Not Add Your Own Original Views in More Depth?
  6. You Can Start to Monetize Your Knowledge
  7. Because You Can

There is an 8th reason which I just remembered recently after taking time off my blog and concentrating on finishing my book:

8. Leave Your Legacy

We don’t know what tomorrow will bring, but we each have unique and rich experiences in life to share today.  Doesn’t publishing this content potentially help others in the future?  If something was to happen to us today, wouldn’t we want to equip our followers with our knowledge so that they can utilize it to better their future?

This blog began as a simple way to help others by answering questions about social media.  As I am about to publish my 2nd book, I look forward to continuing this mission with additional passion, sharing my experience and ideas in hopes that it might help you, my reader.  There is no upsell and no holding back – I am devoted to helping you and hoping that you can leverage this website for your business and professional benefit.  I cannot promise you that I will blog x times per week going forward, as the publication of organic ideas should not be governed by an editorial calendar.  I will promise you, however, that when I do blog, it will be for real.

What is your reason for blogging?

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

@nealschaffer

Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
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Comments

  1. says

    Great post Neal.

    Ah, now I know why. Well, I am looking forward to read everything about your new book! 

    Love the points you are making, especially the point on wording out your thoughts in more in-depth if you are already tweeting. 

    Buffered that one for sure! :) 

  2. says

    Originally, I adopted blogging as a way to help bring more traffic to my websites but now that I’ve got separate blogs on motivation/personal development, dogs, martial arts, pharmaceutical sales and native art, I find that I’ve become a bit too spread out.  It’s a challenge to come up with material that readers find of value as opposed to simply just putting up some text.  As a result, I have to refocus on the areas that I want to expand on the most.  I’m sold on blogging but it certainly has to be done with focus and with adequate time allocated to it.

    • says

      Couldn’t agree with you more Clint. If you only focus on what you want to write about it’s one thing, but if you have a business objective and/or you want to increase engagement, you have to start thinking about what interests your reader. All of this thinking, and then creating the content after thought, definitely takes focus, time, and a commitment!

  3. says

    Thanks for sharing Neal! You forced me to think about it, and that’s a good thing.

    When I started my business late last year, I set up a blog because it was the easiest way to get a web address. But then I discovered I didn’t like to blog, or so I thought, and so I told myself.

    Six months later, in the midst of a website overhaul, I decided to add the blog and post once a week. I made the decision for two reasons. First, I want to brand myself as an expert. I have a PhD, am a published author, and have taught for many years. But prospective clients on the internet don’t know that, and they shouldn’t have to do the research to find out. They should just be able to come to my blog, read a few posts, and decide whether or not I know my stuff.

    Second, I like giving good information to my people. I really believe that corporate professionals need (and want) to communicate more clearly. And I know I can help them do that. So putting out there the tools that they need makes me feel great! It fulfills my mission statement, aligns with my core values, and helps me to get out of bed in the morning.

    So thank you, for helping me to articulate that!

  4. says

    Thank you Neal for such a bright post. It has really opened my eyes:-)

    I have just recently started-up a software/web development company. Hardly 6 months old and it started to feel how tough it is to get leads. 

    Its not that I under-estimate/dislike Social Media Marketing, but I’m too much occupied/obsessed with generating revenue for my young company. And I must admit, at the same time, that I’m not good at blogging or content posting etc.

    But you showed me a way to achieve this without being actively involved in it. Yes! I’m now going to talk to some of my colleagues who may be interested in blogging. And probably! land up a deal. I might hire some expert, in future though, as we grow our business and can afford to pay premium.

    I would appreciate any suggestions and prospects for my new business. You may email me at [email protected] or skype me at “chinurahul”. 

    Thanks again.

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