Why Nonprofit Social Media is a Waste of Time

Just as…

 

About the Author:

Claire Axelrad

This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., CFRE. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers, is a web and audio presenter for Good Done Great Nonprofits and was recently honored as “Best Fundraising Blog” by FundRaising Success’ 2013 Fundraising Professionals of the Year Awards. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. +Claire Axelrad

Claire Axelrad
This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., CFRE. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers, is a web and audio presenter for Good Done Great Nonprofits and was recently honored as “Best Fundraising Blog” by FundRaising Success' 2013 Fundraising Professionals of the Year Awards. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. +Claire Axelrad
Claire Axelrad

@CharityClairity

Lifelong learner, listener, lecturer, lover, e'lucidator of all things philanthropic, passion-forward and people-centric. Fundraiser. Marketer. Innovator.
Great round-up on the power of thank you calls for #nonprofits and #membership orgs @WildApricot: http://t.co/vDkhR2FDsZ - 4 hours ago
Claire Axelrad
Social Fresh West

Comments

  1. says

    I think if there is a cautionary tale for non-profits on social media it would be the Kony 2012 campaign. While the intentions were good the execution was poor and it caused more harm to their cause.

    • says

       Thanks for reading/commenting Todd.  Lots of cautionary tales out there, for sure. Like anything else, if you don’t do it right social media has the potential to harm you big time.  Why?  Duh… it’s S O C I A L.

  2. Jim Matorin says

    Wow!  Claire, I have read numerous pieces you have written in the last six months.  This one kicks posterior.  Not just applicable to non-profits.  I also think you are walking the talk now, when you mention that you need to find a balance #5.  I am also an adovcate of listening, key attribute of someone that knows how to engage.

  3. says

     Thanks so much Jim (and sorry it took so long to get back to you; your kind words deserve a more prompt response!)  I truly hope this information is helpful to folks.  That’s really my goal.  I honestly want everyone to know what I know.  Why not?

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