Why Nonprofit Social Media is a Waste of Time

    I shouldn’t buy a drill unless I need a hole.

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About the Author:

Claire Axelrad

This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., CFRE. Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers, is a web and audio presenter for Good Done Great Nonprofits and was recently honored as “Best Fundraising Blog” by FundRaising Success’ 2013 Fundraising Professionals of the Year Awards. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions. +Claire Axelrad