I’ve moved to yet another social platform.
So Tsu me.
This is no big announcement. People flock to new social media sites all the time.
But this move was different.
Recently, I signed up for the Tsu social media site and was met with great reproach.
People didn’t like it. Even with a Tsu user guide.
I want to discuss the psychological implications of why Tsu seems simply awful to some, and why it’s ok to do something ’til you’re satisfied!
Tsu Social Media Network
I think it would be fair to give you a small run down of the social platform itself so you can get a good grip on the whole idea behind it.
At first glance it looks like Facebook simply changed its colors.
Everything is where it should be.
So early adopters won’t have any problems migrating over from other social media networks.
That’s good, right?
One would think, however, it’s the idea behind this social media network that makes people wary of moving over to it.
You can make money from it.
Oh yeah. See that $.26 in the above picture? That’s all mine, baby.
I plan on buying a house in 400 years with this money. (I want to discuss later why I think this part of the system may be a bad thing for this network).
But the move I made brought some thoughts and ideas as to why so many people were against this social platform.
Let’s discuss it.
Saving Verses Earning
Not to get into a financial article, I must explain that one reason people are afraid of this network is because they’re afraid to make more money.
One theory has it that saving and earning more require different skill sets. Another theory says it’s not the skill set but the mindset. Savers love security and stability while earners have a taste for risk, trying new things and rocking the boat. To earners, rocking the boat is fun! (While, as you can imagine, savers are mortified.) –Rya Hristova
With the implication that you can make a little money (albeit $.26 cents in two days) possibly puts some people in an unwanted position of insecurity.
People are afraid of change.
Especially where money is involved, and their skillset is graded based upon this fact.
Am I proud of my $.26 cents?
Dang right I am.
I think it’s genius to do something like this. Rewarding people for their content is social media heaven.
But it still leads us down the wrong road.
We’re not ready for Tsu yet.
The two mindsets
The saver and earner have two completely different psychological positions.
The earner has no problem with trying something new because they are used to being challenged with daily tasks.
The saver doesn’t know how to think outside of the box.
I’ll bet you $50 that if you take a saver to the mall and tell them they can have anything they want for free, they won’t choose the most expensive item. I’ll raise the bet: they won’t choose anything expensive. They’ll just pick a regular item within their usual, affordable price range.-Rya Hristova
Granted, the Tsu social network has promised to pay its users, and on that note this social platform is highly engaging. However, I think this is the very thing that may kill the social network as well.
The promise of money does something to people.
If we took away the promise of making money on this network, would people still engage?
It would be a regular social media site like Twitter then.
This is one of the problems that I have been hearing people discuss.
Rightly so, as Mark Traphagen has stated, there will always be people out there in masses trying to game the system. For that reason, it can be viewed as a network to where people don’t gather to communicate and share ideas, but to earn revenue.
I agree totally with this and I believe that is where the blemishes occur with ideas like these.
It’s the changing that is affecting a lot of people, and they don’t seem to like it. While I agree that a platform that rewards its users with a pay scale is great, I am hesitant to swallow the pill and jump on the money train just yet.
It’s a change that I personally can’t see working for the good of anyone with the mindset to make money on this network.
The Psychology of Change
We are creatures of habit, and, as I demonstrated above, it’s hard for someone to see the change that they need to be to become successful.
Even to the people that think they’re going to make a boatload of money on this network.
One of the things we need to remember, as social media marketers, is that change is inevitable.
Something is going to throw us for a loop, and we have to learn the actions of adaptability in order to stay on the right path.
Which is why I was concerned when the Tsu social media network came along.
This is no different than anything else, or is it?
Throwing something different, something that no one had ever seen, has twisted some people’s state of mind about change.
So are we so used to “changing” on social media that we’ve forgotten how to change?
Change is ok as long as we feel we’re in control.
However, when something comes along with a different feel we realize that we’re not changing at all. We have become so used to changing that its become the “norm”.
I’ve got a confession.
I bought into the hype that this was a network where you would simply go to waste your time.
However, I understood that this wasn’t the way I really was, so I gave it another chance.
I have another confession.
Once I realized that people may be engaging simply because the promise of money in their account also made me realize that maybe this isn’t true engagement.
That’s when we have to look at ourselves and determine the decisions we need to make to change for the good.
How Do We Really Change?
One of the main roads to changing something about ourselves is to recognize the patterns that we have.
The movie Groundhog Day is a great example of understanding your patterns.
He kept playing the same scenario over and over until he finally got it right.
Sadly, we can’t do that, but there is one thing that is constant in our marketing on social media, and that is the change that we face every day.
Learn to recognize your patterns.
- Why did I do/say that?
- Is this the right decision, and will people benefit from it?
- Am I emotionally speaking out, or will someone really get help from the words I say?
All of these are great questions to ask yourself when time comes for you to change what you’re doing.
There’s no reason to be scared of the new Tsu social media platform.
No, it’s not going to make you rich, and yes, the engagement may be people simply trying to “up” their bank account, but its something that you will have to decide for yourself as to whether or not you want to be a part of this network.
Either way, it’s a change that we can, and should, embrace positively.
Sometimes you head into change full force just so you can get all of the information needed to tell someone something good (or bad) about the platform. (Or whatever else it may be)
Learn to base your change on the outcome that you’re going to get from it.
More questions to ask yourself:
- Am I wasting my time?
- Is this something that I can share information about?
- Will it help others?
Noting questions like these can go a long way into helping someone else make the decision a lot easier.
You are a way maker, a burden-bearer.
You embrace the decision to make the scary part easier for people and allow them to understand what they need to do.
You pave the road ahead, and when you can embrace the changes you need to, a lot of people will be influenced.