The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats

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It’s been a few months since I wrote my popular Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items post, and since we have all seen the growing importance of visual social media, I wanted to offer the Maximize Social Business readers an easy way to compare their own profile with what I call the perfect LinkedIn profile tips summary. When I mentioned wanting to do an infographic with #MSB contributor Tammy Kahn Fennell, she offered to work together to create something that could serve as a reference for her MarketMeSuite customers as well.

In addition to the 17 must-have items I listed in my blog post, all now shown in beautiful visual form, Tammy’s team also added some great content so that the infographic contains the following compelling 8 statistics about LinkedIn that will serve you well to keep in mind:

  1. Adding a LinkedIn profile picture makes your profile 7x more likely to be viewed by others
  2. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience.
  3. More than 2 billion LinkedIn endorsements have been given out since its launch.
  4. The average number of endorsements per LinkedIn user is 5.
  5. There are more than 200 conversations happening each minute across LinkedIn Groups.
  6. 81% of LinkedIn users belong to at least one group.
  7. 50.5% of user profiles are 100% complete.
  8. 42% of users update their information on a regular basis.

You don’t need to spend an entire day updating your LinkedIn profile: An hour here or there will suffice. But just as updating our websites on a regular basis is a best practice for most businesses, updating our own personal/professional website that is LinkedIn on a regular basis might be equally important, especially as LinkedIn continues to evolve.

Without further adieu, here is the infographic of LinkedIn profile tips. How does your own profile compare?

LinkedIn Ultimate Profile Tips Summary Infographic

Feel free to embed this infographic on your site, but please use the following embed code:

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Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer


Author, @MaxYourSocial | Founder @msocialbusiness & @socialtoolssmmt | Trilingual Social Media Strategy Consultant, Coach, and Speaker
Thanks for sharing @pierrekhawand - 2 hours ago
Neal Schaffer
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  1. says


    Thanks for sharing the tips. I know LinkedIn continues to enhance its features and changes things. Did they change the headline character count from 120 to 110? If so, would be nice if they communicated these changes better!

  2. says

    Great post Neal! Regarding Tip #15 about Recommendations, here’s a quick and easy way to double your pleasure!

    It’s a step that literally takes about 5 seconds. You go to your LinkedIn profile, find your existing recommendations, then snap a screen shot of them. Next, jump onto your website, and insert the screen shot image of your LinkedIn recommendations onto your site as a JPG or whatever.

    BOOM! Instant credibility, and best of all, you’ve got recommendations from REAL PEOPLE, complete with names, photos, job titles, companies, etc. Since these testimonials are already displayed on your public LinkedIn profile, there’s no reason you can’t copy and paste them onto your website as well if you ask me! :)

    • says

      Hey John, thanks for your comment. Well, that only works for professionals who have their own website, but I agree that once recommendations are for public display on LinkedIn, they can be displayed elsewhere in whatever format you want.

      There are many ways of establishing credibility. Within LinkedIn recommendations are best, but outside of LinkedIn there are many avenues available to you.

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