4 Things Triberr Reminded Me about Twitter

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When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I do!) to create a blog post, you might as well spend a minute or two to customize your tweet to promote it. However, I also told those in the workshop that, should they not have enough time to be active participants but still wanted to tweet out content that was relevant to their brand and to their community, the option did exist to import an RSS feed from 3rd party content. However, I cautioned, unless you can vouch that the content is always from a trusted authority, on-topic and not overly-broadcasted, beware of automating your tweets.

Fast forward to 2011. There has been a lot of talk in the blogosphere and Twitterville about a new automation tool for bloggers who tweet called Triberr. After hearing that “T-word,” some of you who know about it may already be cringing or there are some who could be excited to learn more. Either way, I wanted to share my own personal experiences of using Triberr in this review and what it has reminded me about what is important about Twitter. I also write this in the hopes that this review helps foster a better understanding of Triberr as well as provide a potentially different perspective on how the tool can be used.

What is Triberr?

Put simply, Triberr is a tool that aggregates the RSS feeds from all members of a “tribe” and then allows you to automatically or manually post them into your Twitter stream. The idea is that your tribe support each other by retweeting each other’s content. The process can be completely manual if the user changes his or her settings, and there is also an option of rating a blog post with positive or negative “karma” to inform other bloggers whether or not they should manually approve the tweet. The tweet itself is completely preview-able and editable before publication.

Why Use Triberr?

The prime appeal that Triberr has for most is undoubtedly the ability to get greater reach for your blog posts by having your tribe promote it in their Twitter stream. Many a blogger has wondered, “Why don’t I get as many views and/or retweets even though my content is better than [social media rockstar name]?” Triberr allows you to group together your efforts with blogger soulmates to extend your reach to potentially more than 1,000,000 followers, thus leveling the playing field for lesser known as well as up-and-coming bloggers. Some well-respected bloggers with more than 100,000 followers are also using the platform.

Why the Complaints Against Triberr?

Many see those who use Triberr as merely trying to game the system to get more retweets by automating the process of tweeting each other’s blog posts.

Why Did I Use Triberr?

My intent on using Triberr was simple: I recognized one of the bloggers who’s posts I often retweeted as a member, and then found out that he was in a tribe where I knew a few of the other bloggers. Why not join the tribe, I thought, to be exposed to similar bloggers’ content and vice-versa? While I cannot deny that the promise of additional reach was enticing, to me what was more important is that it offered a way for me to supplement my own content curation efforts by providing me the latest blog posts in a dashboard for me to conveniently review and then schedule to tweet. Actually, there are some bloggers that I support and tweet out pretty much everything they post because I know their content is relevant to my followers and I want to support them. To me, Triberr was going to be a natural extension to this: It is a pre-populated dashboard/mini-RSS reader from other bloggers who want to try to support each other.

What Have My Experiences Been?

I joined a tribe and left it shortly thereafter for a variety of reasons I will outline below. I then took a break from Triberr. After Triberr started allowing something called “inbreeding,” I then experimented on joining another tribe with different bloggers, expanded that to multiple tribes, left most of those tribes, and recently joined another. I can’t say that using Triberr doesn’t have its disadvantages – it really is about finding the right people to be in your tribe, and it is not an easy task for many reasons outlined below.

What Have I Learned from the Experience? And What Advice Do I Give to Triberr Users?

I am not trying to criticize those who use Triberr, but using Triberr has stretched my boundaries as to what I am and am not comfortable tweeting. To say otherwise would simply be a lie. However, I have also strengthened relationships with some bloggers and became friends with new ones. Each tribe even has a “Wall” which encourages the creation of a community for your tribe.  With that being said, here’s what I’ve learned – and my advice for Triberr users.

#1 You are What You Tweet and Your Content Must be Aligned with Your Brand (Content Strategy)

Content curation is something which should ideally provide your followers with tweets aligned with your content strategy that you have personally curated. This is something that Triberr has the potential to help foster. The problem, though, is that not every member might be tweeting relevant content all of the time and that the content of some tribe members might be completely irrelevant to what you are interested in sharing with your community. Unless you join a tribe where every tribe member has content that is aligned with your strategy, you may be finding yourself introducing irrelevant and off-brand content to your community unless you’re in the right tribe and manually previewing each blog post before tweeting to be on the safe side.

#2 You Must Maintain the Quality of Your Blog – and Tweets (Content Quality)

No two bloggers are alike. Some might only post a photo together with one or two hundred words of text in Tumblr-esque fashion while others regularly blog posts with more than 1,000 words. While some might use their blog to make casual remarks or ask questions, others might make an effort to try to make their blog post as meaningful and resourceful to others as possible. Only you know what you consider to be “quality content,” but while some in your tribe you might already know and respect, there might be others who’s blog posts just might not be your cup of tea. Another reason that you should be manually previewing each blog post before tweeting to be on the safe side.

#3 Supporting Your Tribe is One Thing, But Do Some Exploit the Privilege? (Authentic Curation)

A lot of people complain that Triberr is all about what is bad in how some marketers exploit social media in quid pro quid fashion disregarding their community and treating Twitter followers as mere numbers. To be honest, the feeling of wanting to follow someone if they follow you as well as retweet the content of others who retweet yours is quite natural. It’s why you get thanked for retweeting other’s content as well as for mentioning someone on a #FollowFriday. I often look for content to curate from my followers who share my content with their community. That being said, I am not one who has ever been part of a “blog party” where we agree to comment on each others blog posts and digg/stumble etc. each others posts. I saw Triberr as being something different, which it is, as it is representing a retweet of content. However, Triberr actually has the potential to become an even more damaging artificial method of promotion. How? Because once a blogger realizes that they can broadcast a tweet out to more than one million followers, they just might start taking advantage of it. Perhaps they start publishing more often then they might normally be doing to take advantage of the situation. Maybe they don’t spend as much time on each blog post and craft shorter, quicker posts so that they can increase website traffic. A feeling of mutual support is one thing, but what if everyone is just not utilizing the tool in the same manner? You might get the feeling that others are trying to take advantage of you with such behavior, and if so, you really need to inform the tribe leader and/or leave the tribe and find another. Another reason to be manually previewing each blog post before tweeting to be on the safe side.

#4 With Reach Comes Responsibility, So Don’t Become the Firehose (Frequency Strategy)

The reach that can be had through Triberr is, simply stated, incredible. However, with the reach comes responsibility. I was a member of one of the largest tribes where I was amazed by how much my own content got retweeted. The cost of that, though, is the volume of tweets to review and thus tweet on behalf of others. I usually like to tweet out some informative links that I have curated to my followers, but I also like to have a threshold as to the maximum number of tweets I want to send out in a day. Joining any tribe over a few members will challenge your threshold, and in turn potentially the threshold of your followers. The problem is that nobody blogs at the same frequency. There are some who blog every day, while some only do it weekly. Aligning yourself with a tribe where bloggers tweet at a similar frequency is a must. All it takes is for one blogger to take advantage of the situation mentioned above or merely someone who blogs daily or sometimes twice a day when you don’t to ask yourself why the same name keeps coming up on your Tribber dashboard. And if you are asking yourself that question, chances are some of your followers might be as well. In such a scenario, can there be any other option other than to manually preview each blog post before tweeting to be on the safe side?

So my conclusion, other than the need to manually preview each blog post before tweeting?

First of all, I have nothing against any particular blogger as there is no right or wrong way with blogging, tweeting, or social media in general. I am not pretending to be an authority on any such subject, because everyone sees everything in their own way, and that is the way it should be. I only share with you my own experience in hopes that other bloggers can find truly aligned tribes while also adhering to what Twitter is all about.

However, my experiences above do tell me one thing: No two bloggers are alike, and no two tweeters are as well.  The only way that a tribe can be a truly unified presence in light of this is if everyone agrees to automatically post each other blog posts all the time in the pursuit of the one thing that can unify the Triberr user: The promise of expanded reach.  However, for the same above reasons, I find that this is a high price to pay and instead am looking for a comfortable medium with tribe members that I respect who also share similar beliefs and philosophies about blogging and tweeting

The developers of Triberr have put together a truly awesome platform which is quick, scalable, and supported surprisingly well by two developers who are only doing this part-time. The platform could develop into a “blogger’s alliance” type of world where companies wanting to engage with influential bloggers might just skip Klout and instead try to influence one of the tribes. How about sponsored tweets from tribes, similar to how platforms have been created to advertise for celebrities? Just as Twitter recommends those who you should follow, Triberr could also team you up with another blogger or two who’s interests and/or content is similar and create a blogger matchmaking service. Not to mention the potential for large enterprises who manage several blogs and multiple Twitter accounts to accurately track the engagement level in terms of retweets from each Twitter community by blog content source. It will be interesting to see how things develop, but one thing for sure: Unless Triberr is used responsibly by those who are active members, tweets coming from the platform may become ignored as much as those “RT @Mashable” tweets coming from Twitterfeed have become…

One could come to the conclusion that a perfectly aligned tribe is impossible because of the varying factors I mentioned above. I don’t believe this is the case, and I also feel that Triberr has its role as a content curation tool which comes with the support of a community of like-minded bloggers. I will continue to use Triberr as part of my social media experimentation efforts as I am presently happy with those bloggers I am in the same tribe with, but I am curious as to your comments and suggestions regarding this review.

What has your experience with Triberr been? Please share your review in the comments. Thank you.

(July 6, 2011) Afterthoughts: There have been a number of blog posts written about Triberr, and this post was in no way in response to any single one. However, I will say that I have had quite a few conversations with Judy Gombita about the subject that were thought-provoking (you should follow her on Twitter as well), and she pointed me to a thought-provoking post on Triberr from Kellye Crane which generated quite a lot of interesting comments.

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

@nealschaffer

Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
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Neal Schaffer
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Comments

  1. says

    As you know, I see this platform as a disruptive force in social media (in particular, Twitter) and not in a good way. Social media should be about revealing what makes you tick, in a truthful manner (sharing as much as one is comfortable with, including how much of your interests and POV are echoed and/or challenged by people with whom you have an online relationship).

    I think the concept of “friendship” and “trust” are being devalued, by this artificial construct of joining tribes and automatically tweeting out posts (which it is quite obvious the majority of users are doing; “trust” in the tribe members and their *excellent* content is the excuse offered for the robotic exercise).

    Think of real tribes. (In my case I’m thinking of Canada’s First Nations People.) Are they the result of a “friendship” that is a few months old? Hardly.

    I appreciate you taking a balanced approach in your critique, Neal. I’m finding the majority of users of this platform that I’ve had private exchanges with remain unapologetic, not only in the way they are using it, but also the reasons why. Reach. It doesn’t matter who clicks the links (i.e., from a different sector or discipline). It doesn’t matter whether the click actually means the post is read. It doesn’t matter whether the majority of commenters also appear to be from that person;s tribe (quid pro quo commenting?). You can quote a number in the thousands (of “impressions”). At least for the first little while.

    Time will tell whether users will devalue their social capital (or reputation) for the long run, regarding this tribal blog links exchange.

    • says

      I wanted to give everyone a chance to comment on my Triberr blog post without my interference, but now that time has passed it’s time to reflect on that post and everyone’s comments, beginning with yours, of course ;-)

      I love your analogy to Canada’s First Nations People — indeed, it does take time to create a “tribe,” and as I pointed out in the blog post, what one person considers quality content is often very different than another’s. Blogging frequency is different for each individual person as well.

      I do appreciate your concern, and share some of it. That being said, there were a few other Triberr members that I have a great deal of respect come out and said that they were feeling the exact same thing. These are people, like myself, who have been blogging and tweeting for a few years and thus are attracted by the potential but were never real automated Internet Marketer types of people. They try to make every blog post a resource of information for their readers, rather than an SEO exercise, and truly think it’s a blessing, not an expectation when someone in their tribe decides to retweet their information.

      As you conclude your comment with I will conclude mine with as well: Only time will tell. But with everyone moving to Google+, maybe at the end of the day this exercise will be futile?

  2. says

    Hey Neal,
    This is perhaps the most balanced review of Triberr I’ve read. It recognizes that at it’s core, it’s a tool. As with any tool it’s up to the user to determine how they want to use it.

    Just today I wrote a related post on the Triberr blog (I’m waiting for results from the new Triberr headline tester to see what headline I’ll go with before posting).

    The thrust of my article is that many social media purists don’t like Triberr, because they see it as cheating. They think Triberr trades quality for reach. Fact of the matter is that you CAN trade quality for reach, but you CAN ALSO maintain quality and expand reach. That’s what social media purists are most afraid of. People who don’t play by their rules, but rather create their own rules. Ones that use automation and networking to reach the heights that took social media purists years to get to by painstakingly building their following by retweeting, commenting on blogs and checking rss feeds every few mins.

    There is nothing wrong with building your audience this way, in fact I recommend it. But just because that’s the way the purists built their audience doesn’t mean that others can’t do it differently, more efficiently.

    I don’t want to play by their rules, I want to create my own rules for social media. If they don’t like it, too bad. They aren’t the gatekeepers anymore.

    • says

      Dan,

      Thanks for chiming in and apologies for the late reply. I am honored that you took the time out of your day to stop by. You guys have built some amazing technology, but now it’s up to us users to decide how to best utilize it.

      I appreciate your rebel attitude to social media, and there are many up-and-coming bloggers who feel that they should share the stage with more well-known bloggers in terms of “reach.” I agree that Triberr represents some of the best bloggers in the space, and as I mentioned in my blog post, these were people I was ReTweeting even before Triberr came along. I also believe that Triberr represents a platform that is clearly more efficient than the automation that most of these “rockstar” bloggers were already using.

      I do think that social media purists, however, make some important points. If everything became automated, there would be no value left unless the value was in the automation (I consider FriendFeed to be an example of this). I believe one of the challenges will be in ensuring that the quality of blog content that comes from Triberr is at a high level. My worry is that many WILL trade quality for reach, and I fear I already see some bloggers doing this. You have implemented the Karma system and the ability to delete posts to control this, and I am doing my best by deleting where necessary and also using the karma point system. Unfortunately, if everyone automates everything, this information goes to waste…

      I am still a user and supporter of Triberr – call me an idealist – but I am also on a mission to work with others to better improve how we use your tool, this blog post being the first example of that.

      Looking forward to seeing how your platform, and how we utilize it, evolves.

  3. says

    Thanks for sharing your views Neal. Since I started seeing tribrr links in my Twitter stream I’ve been trying to learn more about it. It has some great potential as you point out ,but I have been considering things from the perspective of social psychology. I am worried that these new tools of automation, while fantastic for individuals, are watering down the strength of the social signals we have created online. It feels as much as they are trying to help they are also forcing us to change how we think about “quality”. The cognitive shortcuts we have created to mark that “quality” have been disrupted. I think those who are responsible marketers online value their brands enough to vet posts as much as they can, or at least vet members of their tribe.

    I’ve written a post on this topic that will go up later this week. I’ll make sure to add this post to the discussion.

    • says

      Thanks Susan – you bring up an excellent point, and I will admit that it does have the potential to do this. Without a “vetting” function, it has the potential to become pure automated rubble.

  4. says

    I remember when people started scheduling tweets and those who weren’t thought they were being “inauthentic”. Now the 24/7 nature of Twitter makes it almost a necessity and we see wide acceptance of services like Hootsuite and Buffer App. Tribrr I believe is still Beta so it will grow and change with the needs of the community. Once the dust settles we will understand how to use this type of tool effectively. With every new technology there is a learning curve.. Twitter itself is ever evolving and the debate continues on. 

    • says

      Not sure you can compare a blog-post tweeting application with the actual platform itself.

      After all, Twitter is the main property so many of these startup are attaching themselves to (i.e., third-party) as the primary communication channel (due to the sheer numbers already on Twitter). 4SQ is another.

      • says

        Good point Judy. I agree services like 4sq act more like Twitter surrogates. A friend explained to me that they only post to Twitter to interest people in joining the platform.

        To me automation tools like Tribrr are like micros for Twitter. They make a repetitive action automatic. I think we can compare them because we would take the same action on Twitter itself but it would take much more time.

  5. says

    I actually think it’s funny that Dan references those who dislike Triberr as “gatekeepers,” since the only thing in this discussion that seems gated to me are the tribes themselves.

    However, my objection is not that it’s “gaming the system” or “cheating.” My main problem with Triberr is what you articulate in #4. The way most people use it, it’s not a curation tool at all — it simply creates more automated, repetitive tweets with little to no value add. It is negatively impacting the Twitter experience for everyone, including those who choose not to use it. Characterizing those who dislike being on the receiving end of spammy
    automated tweets as being “afraid” of Triberr users’ success (as Dan does) is just
    silly.

    Some will say that it’s not the tool doing that, it’s the individuals using it. I see some truth to this (from the post above I see that you’re very careful, Neal). But one only needs to look at Triberr’s own marketing to see that the automation is what they’re “selling.”

    By the way, this is my first time on your blog, and I found it the old fashioned way — a friend recommended I check out this post!

    • says

      Thanks for dropping by Kellye, and as I mentioned in my reply to Judy’s comment, I wanted to give some time for everything to soak in before responding to comments.

      Yes, I understand your point, and I also understand the marketing point for Triberr. I also know that Triberr built in the ability to 1) manually delete posts, 2) change tweet headlines, and 3) give “karma”, or a thumbs-up/thumbs-down to each post. So the platform offers functionality for the “responsible” use of its technology, but it only has value if people take advantage of it…

      BTW sorry for the late inclusion of your own excellent post on the subject!

  6. says

    Neal,

    Thank you for sharing your Triberr experiences.  Very fair post!

    I will share that I was invited into a great tribe, and am genuinely thankful to be part of the group — so enjoyable!  (I believe we now share this group)

    Once I started to build my own tribe, I read all the “Tribing School” posts and felt it quite important to instill a high level of trust and work toward consistent quality.  So, I was exclusive with my invitations.  Some might consider me slow to develop.

    Not everyone moves with that idea, which is where one can get into trouble.  I may even need to leave a tribe, as I’m just not seeing responsiveness from the chief, and the quality is salesy rather than striving toward a genre or brand.

    Yet, we can all always do better — which is why I’m glad to read your words here and receive a few reminders.

    I look forward to getting to know you better, Neal!

    ~Keri

    • says

      Thanks Keri, and I appreciate your cautious approach. I am the same. I will try out a new tribe if invited, but I usually know within 24 to 72 hours whether it will remain a long-term relationship based on the frequency and quantity of posts. You should never feel afraid to leave a tribe if you don’t think it’s right for you – it’s the fear of leaving, and the human psychology that dictates we should do for others as they have done for us, that have the potential to lower the quality of our Twitter streams…

  7. says

    I’m probably a bad tribe member since I don’t always tweet everything written by my tribe.  I joined one because I knew all of the members and historically have always tweeted their posts anyway, so I figured it wouldn’t hurt to get them into tweeting mine as well.  Some new members were added, however, whose blogs didn’t align with what I normally share with my audience, so those I just don’t tweet.  I’m guessing I’ll get kicked out for it eventually, but I figure they have the same right to manually decide not to tweet mine as well, so it’s perfectly fair.

    • says

      Thanks for chiming in Kristi – I have the EXACT same experience in both joining a tribe as well as not tweeting out everything that all tribe members post. The sad thing is that, even though we should get kicked out, we don’t – because everyone else is automating everything and doesn’t see what’s happening! Perhaps Triberr members like us will prompt others who are automating their streams to look at their “naked” stats, see who isn’t approving them, and then switch to manual to not approve ours. I always thought this would be the way it would naturally work, but I suppose if everyone automating their tweeting is happy with the “reach” of their own blog posts, they have no reason to care.

      In such a way, Triberr truly is a fascinating sociological experiment on many levels!

  8. says

    Very well reasoned post Neal and I have a favor to ask: please revisit this, let us know how your experiment progresses. You’ve actually experimented with Triberr and in so doing, found many of the reasons some of us don’t use it, pretty in step with mine. Per Kristi’s comment, fair is fair and I would be a terrible tribe member as in manual mode, I wouldn’t share things that didn’t align with what I’d usually send, and I’d always be nervous about doing so out of obligation.. so really there’s no point for me and MY style (which is a continuous work in progress).

    This is a wonderful discussion, and I really like what everyone is saying not just about Triberr but Twitter as well. It’s not that I am a purist, though maybe I am. I don’t like most automated feed tools but it’s not that I am stuck in the old ways or a gatekeeper; believe me I don’t tweet EVERYTHING thinking that every follower will like it, I know it doesn’t work that way. I schedule tweets, I make up my own rules. I am also all for supporting each other, developing relationships and promoting and sharing quality posts when I can.

    It really comes down to how we use Twitter, and why – our own goals and approaches – Dan and Kellye are both right in that respect. And this will always vary per individual. Is there a ‘right’ or wrong way here, (other than spam and junky auto-DMs which I’ll say we know are wrong)? How many is too many tweets, RTs, links? What’s that magic ratio that keeps you from being too self-promotional? Guessing everyone will have a different answer b/c as you say, no two bloggers or tweeters are alike. I really don’t know the answers, I just know that for myself I have a style that I have to stick to and what I think I want to ‘curate’ for myself. FWIW.

    • says

      Thanks for your comment, Davina, as well as pointing to this post in your own recent blog post about Triberr.

      You are right in that everyone’s right: There is no right or wrong in Twitter or in social media. It all comes down to our objectives. I am, similar to Kristi, trying to find a comfortable medium while also sharing some of the “social media rebel” feelings that Dan points to. On the other hand, we are what we tweet, and if those tweets don’t represent our brands, we end up diluting ourselves for “reach,” which starts a long downward spiral.

      My experiment, by the way, continues. I was invited to join another tribe, joined it, and left it within 24 hours. Not only were there more than one people that were blogging multiple times _per day_ (as you can imagine, these were short and not very resourceful posts), but others were commenting, “We should let so-and-so join our tribe because they have xx thousands of followers.” These are the types of things that would make many who commented on this post shudder. I felt the same way.

      On the other hand, for the tribes that I am still in, I feel more empowered in deleting out blog posts that I don’t consider to be of high enough quality for my readers and, in doing so, am trying to raise the quality of the Triberr tribes that I am in. Give lots of good karma, and tweeting, for good blog posts, but delete, and sometimes give negative karma, to those that I think have traded quality for reach.

      The interesting thing is that I am finding, with the exception of a few bloggers, that frequency of blogging has come down to more “natural” levels while quality seems to be on the rise.

      I can also say that being the same member of a tribe has helped me foster relationships with a few like-minded bloggers. I realize that relationships, and true “tribes,” take time – but I see the beginning of the process happening.

      Only time will tell, but I will be sure to revisit the subject in a few months time, as I am sure everything will have evolved by then…

      Thanks again for your comment, and looking forward to your future blog posts!

  9. says

    Neal, aloha.  What a well reasoned post this is, Neal.  The way you explain the pros/cons as well as your experiences, will help everyone to have a greater understanding of Triberr..

    For me personally, Neal, what I have found is that in addition to expanding my reach, I have met some truly incredible bloggers.  If I were to stop using Triberr today, I would continue to read those blogs and to tweet the posts.

    When I first started building my tribes, I did it slowly and topic specific.  Interestingly enough, the tribe I thought would have the most activity in terms of clicks and RTs has the least. 

    With my tribes I was on auto because I knew the bloggers and had invited them to the tribe.  Their posts were ones I routinely retweeted so I was very comfortable with the automation.  My relationships with those bloggers have become stronger and we connect in even more places.

    Once inbreeding began, I was invited to and joined some other tribes. While initially it seemed like a good idea because I could be with some bloggers I respected in other tribes, what I learned is that I had accepted too many dates to the party.  Thus, on other tribes I am on manual so I can preview tweets before I send them.

    Neal, I think it gets back to common sense and responsibility.  Triberr is a tool.  It is up to us to use it effectively and in accordance with our beliefs and practices.

    One of the things I so appreciate about you, Neal, is your willingness to experiment with something until you understand it.  When you make your decision to use or not use something long term, you are speaking from experience.  That’s why I like to ask you questions and listen to your answers.

    Thx again, Neal, for this terrific explanation of Triberr from your perspective.  Until next time, aloha.  Janet

    P.S.  Look for a very interesting tweet I sent you on research re automation from Argyle Social.  They analyzed over 70,000 tweets for the report.

    • says

      A very belated but very grateful thank you for your comment. We both have similar experiences in both joining Triberr as well as getting over-stretched. Rather than just moving everything over to manual, I have left many tribes where I just didn’t feel comfortable with sometimes the aggressive frequency of one or two bloggers or the quality/focus of some of the bloggers. On the other hand, like yourself, I have been able to being to develop relationships with some incredible people, including yourself. It will be interesting to see what the future has in store for Triberr, as well as ourselves!

  10. says

    I haven’t tried Triberr because before it came along I already had a strategy I use that gives me a consistent presence on Twitter while allowing me to be highly selective about what I auto-tweet. (That process is #3 in my Twitter Best Practices.)

    There are many blogs that are consistently excellent – like Kristi’s Kikolani.com, Social Media Examiner, Stay on Search, Hubspot, Marketing Experiments and many others. I have no problem with having all of their posts flow through my Twitterfeed because their content is excellent and they are selective about what guest posts they will publish.

    I did get burnt once because I was feeding an exceptional blog that chose to publish a guest post that I feel was highly inappropriate for the caliber of site involved. I promptly deleted that tweet and that blog from my feed (and also my radar). I’m sure my followers forgave that one tweet if they happened to see it.

    We each have to make our own decisions about what automation is acceptable and how much we wish to do manually. There are drawbacks to both.

  11. says

    Thank you for the link to my wordpress thoughts on this subject – I agree that the manual verification is a key part of the sharing process. I can see that Triberr might well work for very close knit teams but it demands a high level of trust.

  12. says

    Thanks for your post Gail. Yes, I see that you use TwitterFeed for your process #3, and that does give you full control over who you tweet. Triberr can be seen as a similar automation tool, but with one caveat – are the people who’s content you’re tweeting out ever retweeting your content? It might not matter to you, but to some it does. It is that idea of reciprocity that makes Triberr such a powerful, and potentially dangerous, platform.

    Either way, as you mention, there are drawbacks to both, and it is up to each of us to decide how much risk in automation we want to take on.

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  2. [...] 7. Triberr is a tool for sharing blog posts across networks such as Twitter, Facebook and LinkedIn (originally it was Twitter-only.) While there are good and bad to any automation tool, there are many benefits to Triberr, especially when used correctly. Triberr is not for sharing Twitter updates but rather for sharing the blog posts of others and getting people to share yours. You can join in tribes with people within your niche and build a solid network using Twitter as the platform for sharing. [...]

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