5 Hot Tips for Running Successful Twitter Contests

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So your business has been using Twitter for a while, you’ve got the basics right, you’ve been building a community by engaging, responding, and connecting. You’ve done everything!

Now you’re figuring out of a way to expand your reach – to build upon your community. What can you do?

It’s time to consider organizing Twitter contests. A contest is a great way to expand your Twitter reach outside of your core base of followers.


There are many types of contest you can organize on Twitter, I’ve listed a couple of them when I last talked about 6 Twitter Contest Ideas Worth Exploring, and one of my recommendations here is to launch them using an app. If you’d rather not spend a dime then you could try using Binkd as it lets you organize a free Twitter contest.

Not only does the app help you build an email list, another great feature is its verification model – which gets contestants to share it on Twitter as a way to verify entry.

twitter contests example

So those are the basics, but once you’ve gotten your feet wet you now have to make a big splash in the pool. If you want to increase your contest buzz, you have to organize a different type of contest and not just a ‘RT to Win’ and ‘Follow to Win’ as your audience may be tired of seeing the same type of contests over and over again

Other than using an app, here are 5 hot tips on running a successful Twitter contest

Tip 1. Know the rules 

Twitter, just like Facebook, has their own set of guidelines for running contests. You can read them here. In short, you don’t want your contest to be too repetitive such as getting people to share the same message like “retweet this to win” and so on.

The way to go around this is to organize a different type of contest like a simple caption contest, fill in the blanks contest, etc.

Tip 2. Set your contest details

This tip is to plan the details for your contests. Here are some details that you need to figure out before you launch one.

  • What will the timeframe of your Twitter contest be?
  • How many prizes will you be giving away?
  • Who are eligible to participate in your contest?
  • What type of contest will you organize
  • What is the theme of your twitter contest?

Tip 3: Have a hashtag. 

Hashtags are a great way to keep up with conversations. It is also a great way to keep up with your contest. That way you can continue to engage with participants of your contest and even remind them to share the contest when it’s only a few days left.

You can also include the hashtags in Twitter contest apps.

twitter contest hashtags

Tip 4: Giveaway a great prize

As I mentioned before in my post. You don’t have to give away an iPad, iPhone or iAnything just because it is a “hot” item. Always give away prizes which are related to your brand. That way, you’re attracting customers who will love your brand and business instead of just in love with the prize. Think of it as a way to market your contest to the relevant demographic.

Tip 5: Promote, promote, promote. 

To get the word out, you have to constantly promote your contest. Post it on all your social networks and remind people the time they have left to participate.

To take things further, reach out to potential customers and influencers to let them know about the contest and get them to share it. If your business is still new and you don’t have a list of customers or know any influencers, you can consider using buysellads. They have a network of amazing influencers that you can simply pay to tweet.

buysellads twitter

Like all contests, when done right, Twitter contests are a great way to build your brand, increase your audience, reward existing audience and build an amazing network.

Aaron Lee
This monthly Social Media Contests column is contributed by Aaron Lee. Aaron is the social media manager at Binkd.com, a comprehensive social media promotion platform that allows businesses to build and manage digital promotions and contests. Aaron is also the founder and writer at askaaronlee.com. +Aaron Lee
Aaron Lee


Grand Master of Customer Delight @PostPlanner. Trying to perfect the art of making cappuccino while running a business. Introvert with awesome hair.
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Aaron Lee


  1. says

    Promote the stuffing out of your twitter contest Aaron 😉 Spread the word to spread awareness about your contest. 1 tweet daily ain’t gonna cut it lol…..we are busy folk who need to see something at least once or twice to hop on board.

    Hashtags also help; direct interested parties to learn more about your contest, boost entries and of course…..make sure the giveaway rocks 😉 Easy peasy way to boost entries.

    Thanks for sharing!


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