StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

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Social bookmarking websites always confuse my social media strategy customers.  There seems to be an aura that somehow just posting all of your own content to these sites will somehow magically drive massive traffic to your website.  Of course, it doesn’t work that way.  And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg, Reddit, or Delicious, my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon.

First of all, StumbleUpon is not a niche site.  With more than 11 million members, it has almost twice the number of registered users that Digg has, which Kevin Rose was recently quoted on Quora saying that Digg membership was almost at 6 million users.  So while considerably fewer users are stumbling when compared to the user base of  LinkedIn or Twitter, membership of over 10 million users is not something to ignore in terms of social media marketing.  What is amazing is how a site with so few members can drive traffic that can compete with these larger sites.

Whenever I check my stats, StumbleUpon never ceases to surprise me in the traffic that it generates to my website.  I already told you that StumbleUpon was not about the SEO and why you should become a heavy user.  If you had followed my recommendations, you would probably be seeing similar results that I have found: For social media-driven traffic over the last 6 months to my website, StumbleUpon is second only to LinkedIn.  That’s right, when all is said and done, StumbleUpon is driving more traffic to my website than Twitter or Facebook.  And I’m not alone.

In this chart from earlier this year, it is clear that StumbleUpon is the 2nd largest source of social media traffic to global website hits:

What excites me even more about the potential for increased website traffic is the recent release of the StumbleUpon for the iPhone application.

How does one best go about generating more traffic from StumbleUpon to your website?  Here are 5 potential ways that can help your StumbleUpon marketing be successful:

1) Advertise

While I usually tell my social media clients to move their Google Pay Per Click ads marketing budget over to social media, StumbleUpon advertisements do provide a way to “seed” their unique recommendations algorithm with content from your website.  For a very inexpensive $0.05 per stumble, you can literally buy traffic to your website.  And instead of having to experiment with categories like in the past, StumbleUpon recently announced a new auto-targeting system for advertisements.   There are over 40,000 brands running advertisements here, so there is nothing to be shy about.  There is a catch, though.  You are trying to get more users to “thumb up” your website so that it will push through the recommendations engine and reach more stumblers.  If you create an advertisement that is simply an ad, those that use SU may not be kind to you and instead give you a “thumbs down,” ensuring that your content will be buried.  What to do?  Consider creating a marketing campaign for a resourceful blog post that can lead the targeted users to both thumbing up your content and checking out your website.  After all, no one is fond of self-promoting in social media.

2) Stumble & Contribute

Anyone who uses StumbleUpon can tell you that the beauty of the platform is in its recommendation engine.  The more you use it to stumble and thumb up or down content, the more it introduces you to amazingly interesting content that you may not find on your Facebook, LinkedIn or Twitter feeds.  What’s missing when you stumble?  Your own content, of course!  Obviously there is a need to submit your blog posts to SU just like you tweet them or post them to Facebook.  But this in itself will not help get you a lot of traffic.  It is only after you stumble and thumb up other content as well as contribute new content that traffic begins to be generated.  Why this is the case is simple: The more you thumb up content, the more content that goes out to other stumblers that your content is aligned with.  The more you stumble content and contribute in that niche where your target demographic is, the more of a chance you will be found and followed by them.  And the more you are followed, the higher a chance that your content will appear in your friends stumbles.  The whole ecosystem begins when you start to be a true contributor.

3) Follow

StumbleUpon is a social platform.  While you can stumble on your own, StumbleUpon clearly says that it allows for recommendations from your SU friends to work into the recommendation engine equation as well:

StumbleUpon uses ratings to form collaborative opinions on website quality. When you stumble, you will only see pages that friends and like-minded stumblers have recommended. This helps you discover great content you probably wouldn’t find using a search engine.

By following those that you feel you should be aligned with, you now have the potential of aligning your content with them should you be thumbing up the same content or if that person also decides to follow you back.  StumbleUpon conveniently lets you know when you have new visitors to your profile, so always be on the lookout to follow back those who may be relevant to your target audience through looking at:

  • those who thumbed up your content
  • those who thumbed up content that you felt was extremely relevant to you and your target audience
  • those that visit your profile
  • those that appear in Suggestions
  • those that follow you

4) Use the Su.Pr Shortener

I was confused when the Su.Pr shortener was first released.  With all of the competition out there, why would I want to use Su.Pr?  There’s a very good reason to use it: To Pay it Forward and help out StumbleUpon.  That’s right, when use the Su.Pr shortener to share content on Facebook or Twitter, which is most easily done automatically through the Firefox Add-on for SU, you are not only driving traffic to your website: You are also helping promote StumbleUpon because your website will now appear in the SU frame.  Because you are doing SU a favor in giving them, in essence, free advertising, it is only natural that they pay you back by giving the content that you are sharing some extra “juice” in the number of times the content is sent out to other stumblers.  While everyone’s mileage might vary, I believe that within a few minutes of sharing content with the Su.Pr shortener, you should see stumbler views on your content equivalent to roughly 1/2 of the number of your followers.  When someone thumbs up that same link, you seem to get another batch of the same number of views.  Don’t quote me on this, of course, but this is the type of behavior I have seen after utilizing the Su.Pr shortener.  Hopefully you will see the same!

5) Display the SU Badge on Your Website

When compared to a ReTweet or a Facebook Share, the count from a StumbleUpon badge on your blog page can be a little misleading.  Whereas a ReTweet or Facebook Share/Like are created by active human interaction, the number of stumbler views that appear on an SU badge count the number of times that the content has been passively introduced to other stumblers through the recommendations engine.  On most of my blog posts, the number of SU views is greater than the number of ReTweets or Facebook Shares.  Why is this important?  It actually isn’t, but by giving a dedicated StumbleUpon “Submit” button to your blog posts right next to Twitter and Facebook, you are giving your audience the ability to directly “thumb up” your post.  Furthermore, with those larger numbers showing, it will hopefully have the affect of influencing more people to join in the numbers and thumb up your post.

I’m sure there are many other creative ways of driving traffic from StumbleUpon, but these are some starters to help you get started.  How has your experience been?  Do you recommend any other ways of utilizing the social bookmarking site to get more traffic to your website?

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

@nealschaffer

Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
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Neal Schaffer
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Comments

    • says

      Hey Priscilla! You should definitely get hooked up on StumbleUpon…but I almost recommend my blog post on 4 reasons to become a heavy StumbleUpon user before you embark on the marketing as you’ll get much more personal use out of the social networking site that way.

  1. says

    Hey Neal, I use Su.pr and I think it’s awesome! Everytime I publish any post, I put it on Su.pr and it’s sure to get me traffic from there but that depends on the kind of content I put there.

    • says

      Hey Bryan, Good to hear that you already see the advantages of using Su.pr! Yes, the number of views you get does vary by content, because at the end of the day every thumbs up gives you some additional views. Either way, hope you’ll agree that even at a minimum Su.pr is going to drive additional traffic to your website versus not using it.

  2. says

    Thanks very much for a comprehensive description. I haven’t found time for StumbleUpon yet, but I will now you’ve convinced me it’s so worthwhile.

  3. says

    I have been using the stumble button on my blog for quite a while but it didnt do too much for me yet. After reading this article I’ve decided to become more active on stubleupon. Let’s see if it actually pays off!

  4. says

    After I tried StumbleUpon, I have been getting a little bit of traffic to my website. I was surprised to see a decent number of visitors to my website from StumbleUpon, so I am doing some more research to identify ways to generate traffic from StumbleUpon.

  5. says

    Thanks for the article. At first we were directing to stumblers to our home page but now that I have joined the site and can see what is most popular we will probably launch a blog just to get the interest. I noticed that a lot of other high profile sites are doing this even if the content of the main site is not so relevant as to what they are showing to stumblers. For instance Mint.com a financial site has a ton of content on stumble that is more related to travel pictures.

  6. says

    Thanks for the comment! What works for one company might not work for another, but a great content marketing strategy should be aligned with your social media marketing – which is why I believe stumbling – and promoting – your blog content makes better sense.

  7. hamlet0 says

    Thanks for this useful post. I am trying to increase traffic by StumbleUpon. But most of my Steps are going to fall one by one.

  8. says

    I want to stumble my site (link deleted by admin). Can I do that? if yes then how and can other share my site on stumbleupon?

    • says

      Hi Adam, yes, you can stumble your own site! Simply use the Stumbleupon toolbar for your browser and thumb up your own site OR enter it directly in the Stumbleupon user interface. Just because you stumble your own site, though, it doesn’t mean that Stumbleupon will recommend it to others… Happy stumbling!

  9. says

    In this article you stated that, “For social media-driven traffic … StumbleUpon is second only to LinkedIn.” Is that still the case in 2013? I suspect not. Where is StumbleUpon today in relation to G+ or Pinterest, say? Do you still consider LinkedIn a strong contender?

  10. says

    I “stumbled upon” this page when I was looking for information on how to create a stumble upon account for a business :) I am new to stumble upon and I am wondering if there is something like a “Page in facebook” in SU?? by the way great information here, thanks for sharing

    • says

      Thanks Jennifer! There is no “Page” like you have in Facebook. It is closer to Twitter where you create a profile, which can be for a person or a company. Hope the info helps!

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