Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential

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If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use.  I consume my media a little different than other people.  I’m not an RSS person.  I know the blogs and websites that I find resourceful and will visit them.  I search for the latest conversations on Twitter to see what people are talking about.  And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise.

Let me explain it another way: I’m the type who, despite having hundreds of songs in my iTunes library, will still often visit my Amazon Recommendations for personalized introductions to new music.  So StumbleUpon is the exact same thing for the web, always recommending new and insightful sources of relevant information based on my ratings.  And it’s terribly addicting.  If you are unfamiliar with how StumbleUpon exactly works, read this great how to article on StumbleUpon.

StumbleUpon has now significantly increased their value and become the latest social media application that consumes my time through its addicting functionality through the release of the new StumbleUpon for iPhone app.  In doing so, they have delivered on the promise of the mobile web.  Here’s why:

1) We’re Browsing the Web from Our Phone More Than You Think

According to a recent report from AdMob, more than 10% of Internet traffic is accessed from mobile devices and mobile traffic from each major region of the world has increased at least 4x in the last two years.  We are demanding that we are able to access the same websites on our phone that we do on a PC.  Because StumbleUpon wasn’t available on the iPhone, I started using a competitive service for several months.  Other businesses should be forewarned that they face the same risk if they do not get on the mobile bandwagon.  Now that StumbleUpon is on my iPhone, and they have created a killer application, I am back to being a loyal stumbler ;-)

2) Mobile Web Browsing Needs to be Optimized & Fast

One of the challenges for any web-based iPhone application is the ability to get information that is both optimized for the small screen and displays quickly.  StumbleUpon has delivered on both of these by displaying websites surprisingly quickly and perfectly optimized for the small screen.  Furthermore, all of the buttons that you can press are represented by clear icons which are of a large size, so it makes it very easy to navigate around the iPhone application with only one hand.  Finally, SU cleverly added an indiscreet progress bar at the top of each web page which is so often missing on mobile applications.  Browsing the internet on a phone can be tedious because of the need to type in a URL; with this new iPhone application the process is now painless because displaying new and relevant content can be accomplished with just an easy press of the “SU” button.  And it’s fast and optimized to boot.

3) Major Web Functionality Needs to Be Available on the Phone App

Some web services create iPhone applications that do not contain all of the functionality that you are used to using on their web version.  While StumbleUpon does not have as much functionality when compared to a rich site like LinkedIn, SU gets a big thumbs up here for putting their major web functionality into their iPhone application.  I would take it one step further in saying that the iPhone user interface is simplified to the point that I almost enjoy stumbling more on my iPhone than on my PC!

4) Sharing is Caring

StumbleUpon is part of my daily routine of daily content curation and sharing.  SU has made it incredibly easy to share your recommended sites across social media through Facebook and Twitter.  I have been using the Twitter share feature and can tell you that it is very easy to use through this iPhone application.  It is hard to tweet out a recommended blog post while browsing the internet on an iPhone; StumbleUpon makes it easy.

If you want to see what stumbling on an iPhone looks like, check out this great video:

If you’re a stumbler please subscribe to my stumbles.  If you’re not a stumbler, just started stumbling, or have any StumbleUpon questions, please comment!  Thanks!

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

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Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
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Comments

  1. says

    Thanks Neal, hadn’t realized it was an iPhone App yet. Do you know if it is available as an iPad native app as well? After playing with the iPad for two weeks now, I MUCH prefer it to the iPhone for this type of work. No matter what Apple says, an iPhone app on the iPad is not an app at all. Enjoyed the post

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