If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use. I consume my media a little different than other people. I’m not an RSS person. I know the blogs and websites that I find resourceful and will visit them. I search for the latest conversations on Twitter to see what people are talking about. And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise.
Let me explain it another way: I’m the type who, despite having hundreds of songs in my iTunes library, will still often visit my Amazon Recommendations for personalized introductions to new music. So StumbleUpon is the exact same thing for the web, always recommending new and insightful sources of relevant information based on my ratings. And it’s terribly addicting. If you are unfamiliar with how StumbleUpon exactly works, read this great how to article on StumbleUpon.
StumbleUpon has now significantly increased their value and become the latest social media application that consumes my time through its addicting functionality through the release of the new StumbleUpon for iPhone app. In doing so, they have delivered on the promise of the mobile web. Here’s why:
1) We’re Browsing the Web from Our Phone More Than You Think
According to a recent report from AdMob, more than 10% of Internet traffic is accessed from mobile devices and mobile traffic from each major region of the world has increased at least 4x in the last two years. We are demanding that we are able to access the same websites on our phone that we do on a PC. Because StumbleUpon wasn’t available on the iPhone, I started using a competitive service for several months. Other businesses should be forewarned that they face the same risk if they do not get on the mobile bandwagon. Now that StumbleUpon is on my iPhone, and they have created a killer application, I am back to being a loyal stumbler