Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential

If you’ve been reading my blog and following my tweets, you’ll know that I am a huge evangelizer of StumbleUpon for marketing and professional use.  I consume my media a little different than other people.  I’m not an RSS person.  I know the blogs and websites that I find resourceful and will visit them.  I search for the latest conversations on Twitter to see what people are talking about.  And I use StumbleUpon to help me find new sources of relevant information that I might be interested in but might never have found otherwise.

Let me explain it another way: I’m the type who, despite having hundreds of songs in my iTunes library, will still often visit my Amazon Recommendations for personalized introductions to new music.  So StumbleUpon is the exact same thing for the web, always recommending new and insightful sources of relevant information based on my ratings.  And it’s terribly addicting.  If you are unfamiliar with how StumbleUpon exactly works, read this great how to article on StumbleUpon.

StumbleUpon has now significantly increased their value and become the latest social media application that consumes my time through its addicting functionality through the release of the new StumbleUpon for iPhone app.  In doing so, they have delivered on the promise of the mobile web.  Here’s why:

1) We’re Browsing the Web from Our Phone More Than You Think

According to a recent report from AdMob, more than 10% of Internet traffic is accessed from mobile devices and mobile traffic from each major region of the world has increased at least 4x in the last two years.  We are demanding that we are able to access the same websites on our phone that we do on a PC.  Because StumbleUpon wasn’t available on the iPhone, I started using a competitive service for several months.  Other businesses should be forewarned that they face the same risk if they do not get on the mobile bandwagon.  Now that StumbleUpon is on my iPhone, and they have created a killer application, I am back to being a loyal stumbler ;-)

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

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  1. says

    Thanks Neal, hadn’t realized it was an iPhone App yet. Do you know if it is available as an iPad native app as well? After playing with the iPad for two weeks now, I MUCH prefer it to the iPhone for this type of work. No matter what Apple says, an iPhone app on the iPad is not an app at all. Enjoyed the post


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