Social Supremacy for Your Business: Facebook Groups vs Google Groups

Social-Supremacy-for-Your-Business-V1 copy Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. The purpose of them both is to stay connected with others with the same interests and minimize the effort of having to connect with your team on a number of different platforms for communication purposes. But which “Group” is best for your business to start using?

In this post I’ll be going through what Facebook Groups and Google Groups have to offer, while diving into some examples on how companies are utilizing them to their advantage in achieving and maximizing their social productivity.

Facebook Groups

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A heavy emphasis on interaction and sharing, Facebook Groups are really geared towards users working on small projects with one another and close-knit communities that want to stay in the know in a private space.

Pros of Facebook Groups:

1. Choose whether your group be “Secret,” “Closed,” or “Open.”
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2. Upload photos and videos to your group.
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3. Create events/poll questions for your group.
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4. Connect Your Dropbox account to a Facebook Group and upload files.
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Cons of Facebook Groups:

1. You can’t avoid being added to one by your Facebook friends.
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2. Unable to add Facebook apps to your Group.

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3. No recommended Groups tailored to your interests.
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4. You can only add people you’re friends with to a Group.
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Our team here at MarketMeSuite used Facebook Groups as one of our first forms of communicating and collaborating with one another by posting our daily standup, posting upcoming events and scheduling meetings on a day-to-day basis. It’s a great tool to use if you’re just starting out as a team.

Google Groups
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The Google equivalent to Facebook Groups, Google Groups offer a place where you can organize your discussions and separate Groups based on what you want it to cover within your team.

Pros of Google Groups:

1. Can set up to be available to “All members of the group” and/or “Public.
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2. Customizability of what “Group type” you want it to be.
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3. Ability to post directly to Google Group through email.
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4. Can “Favorite” most important Groups.
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Cons of Google Groups:

1. Heavy focus on Groups being more private.
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2. Categories for “Public” Groups are broad and unorganized.
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3. Posts from members show as one long stream of separate discussions.
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4. No personal feel with Group members (no picture or “About” section is required).
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Workbar—the co-working space that MarketMeSuite is currently working out of—has two Google Groups that we are a part of. One is geared towards members discussing business-related needs and opportunities and another that focuses on the social aspect of co-working (such as proposing a happy hour or just sending out a friendly hello!).

The Rise of Google+ Communities
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One tool to look out for this year that’s part of Google+ and expands upon Google Groups is called Communities. Located through your Google+ account, you are able to create and join over 100,000 communities that tailor to your interests. If you’re creating a Community just for you and your team, you can set it to private and share files, videos, photos and events. The best part of all of this? You can share directly from Google Drive into your  team’s Community!

So, which Group comes across as being the one that fits your team’s needs? Facebook Groups allows you to easily connect with one another right through your Facebook profile while Google Groups offers a community setting that lets you separate the topic of discussion between Groups and is more geared toward email-based messaging. No matter the one you decide to go with (you could even do both!), you’ll be sharing among your team members before you know it and increasing your social productivity in the workplace.

Have you had success with Facebook or Google Groups? Let me know by commenting below!

About the Author:

Tammy Kahn Fennell

This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. +Tammy Kahn Fennell

Tammy Kahn Fennell
This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog, WeAreSocialPeople.com, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. +Tammy Kahn Fennell
Tammy Kahn Fennell
PeopleLinx

Comments

  1. says

    Tammy – thanks for the interesting article, but I’m curious as to why you left out LinkedIn Groups in this comparison. Surely they, and not Facebook Groups, are the real rival to Google Groups and Google Communities?

  2. says

    Nice one, Tammy. Some of my favorite communities on the web are run on Google Groups – there’s something about email that allows people to have really deep, long-form discussions. In my experience, FB groups are good for shorter discussions and more ‘ephemeral’ sharing. So as with many things, it’s hard to say there’s a “superior” tool, it all comes down to how your team operates. If any readers are unsatisfied with Google Groups or FB Groups, I invite you to try Pie (piethis.com) – it’s a content-sharing platform that currently falls somewhere between the two.

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