5 Smart Ways to Use Twitter to Build Your Real Estate Business

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Using Twitter to market your real estate business can be a valuable addition to your current social media strategy. Not only does Twitter offer real estate professionals an opportunity to reach and engage consumers in real-time, it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards … [Read more...]

8 ways to get more traffic using #Twitter

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Twitter has always been – and continues to be – my number one source of social media traffic. Other social networks may come and go, but I’ve found over the years that I can always count on a steady stream of traffic from Twitter. Here are 8 easy ways to make sure you get as much traffic as possible from Twitter: 1. Add your website link in your … [Read more...]

5 Hot Tips for Running Successful Twitter Contests

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So your business has been using Twitter for a while, you’ve got the basics right, you’ve been building a community by engaging, responding, and connecting. You’ve done everything! Now you’re figuring out of a way to expand your reach - to build upon your community. What can you do? It’s time to consider organizing Twitter contests. A contest is a great … [Read more...]

The Top 25 Twitter Clients Used by the Top 50 Social Media Influencers [INFOGRAPHIC]

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Last year, based on data of 5,000+ agency accounts and 1.5 million tweets, San Francisco based digital agency Cibo provided us with an interesting summary of the top 20 Twitter clients being used in 2012. Now that we're well into 2013, it's time to take a look at which Twitter clients are popular. I decided to take the matter into my own hands this year and … [Read more...]

Enable Twitter Two-Factor Authentication Today

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Regular readers of this column will be familiar with my statements on the importance of using two-factor authentication for social media properties like Facebook. You also are likely familiar with the recent Burger King Twitter hack in February where I said that Twitter lacks two-factor authentication and advised some steps you can take to better protect … [Read more...]

9 Twitter Chat Best Practices from Dun and Bradstreet [Interview]

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"Maximizing Your Social" is all about fully leveraging the opportunities that social media holds for your entire enterprise. While most companies seem to be stuck on simply using limited social media channels for social media marketing or marketing communications, there is a new generation of enterprises that are using social media in a broader and more … [Read more...]

Top Twitter Tools To Aid Your Social Recruiting Efforts

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You’ll know from my last post here that I’m a great fan of using twitter for social recruiting. However, there’s also the danger of twitter becoming a monumental time drain! The key to ensuring you stay productive is having the right tools to manage your follower activity, engagement and content sharing in a time efficient manner. This article will share … [Read more...]

Social Media and Security: Have it Your Way – What the Burger King Twitter Hack Tells Us

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We interrupt this month’s planned part two of Social Media and Online Security: Whose Pictures Are They Anyway? to focus on a more immediate, newsworthy event: last week’s hijacking of the Burger King Twitter handle (we’ll be back to our regularly scheduled column next month). The Burger King Twitter hijacking isn’t the first instance of Twitter … [Read more...]

Using Twitter As A Social Recruiting Tool

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Of all the platforms you might use for Social Recruiting, Twitter ranks as my favourite. If you’re just starting out in social recruiting, Twitter is also the platform I’d recommend checking out first. Why’s that? 1) It’s transparent 2) It fosters real-time discussion 3) It allows you to be responsive to candidates, without being a huge time drain 4) … [Read more...]

6 Twitter Contest Ideas Worth Exploring

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A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Running a contest in Twitter can be really simple and clean and, without a doubt, Twitter is a great place for brands to organize contests as … [Read more...]

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

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As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert. As the number of buyers and sellers turning to social media sites for … [Read more...]

One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)

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With all of the buzz around Pinterest, and the near-addict like dependence on Facebook, there is one social network that gets little love from businesses that use Wordpress - Twitter.  Disagree?  Well, I'm going to show you why your company is not only missing out on the #1 way to promote your business on the most open social network in the world, but how … [Read more...]

The Top 20 Twitter Clients – HootSuite, TweetDeck and More

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I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business? Statistically speaking, the results can not represent the entire … [Read more...]

5 Important Things Japan Taught the World about Twitter in 2011

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It’s been several months since the incredible misfortune and tragic events that have struck my beloved 2nd home of Japan.  Although you don’t read about it on the news anymore, Japan is still in crisis in both trying to contain a nuclear power plant which might require years of work while also trying to keep radiation-tainted food away from the dinner table … [Read more...]

Do You Know the History of Your Favorite Social Media Websites?

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Social media is fascinating in that businesses and professionals are often using all of these websites for things they were never intended for. Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents.  From dorm rooms to … [Read more...]

The 11 Twitter Tools and Apps I Use Every Day

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The secret to success in utilizing Twitter for social media marketing in 2011 is in taking advantage of all of the 3rd party apps that exist for the platform. If you go to a Twitter application directory site you will literally find hundreds if not thousands of these apps available for you to use for free. The problem in 2011 is that many of these … [Read more...]

Twitter SEO? Think Twylah.

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Every person or business has probably had that "Aha!" moment when they see their tweet show up in a Google Alert.  Of course, with Google Realtime Search probably relaunching with Google+ data to replace tweets, your tweets may not appear on Google but are still being indexed by all of the other search engines.  Every time you tweet, there is a chance that … [Read more...]

Japanese Celebrity Calls for an End to Tweeting after Demos Erupt

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It was only a matter of time before it happened, but overwhelmed with the sudden and sometimes overwhelming impact that their tweets had on society, some Japanese celebrities are now calling on other celebrities to stop using Twitter. As social networking websites penetrate every society around the world, every country will at some point be dealing with a … [Read more...]

5 Alternative Ways to Search Twitter for People by Location

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One of the problems about Twitter is that it was never meant to be used for data mining. It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. In fact, Twitter didn't even have an integrated search engine until it bought one from Summize in July, 2008, 2 years after they … [Read more...]

4 Things Triberr Reminded Me about Twitter

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When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. At that time, I mentioned that this was efficient for your blog content, although now I would say since you spent 2 hours (at least I … [Read more...]