6 New Pinterest Features: Is Your Business Leveraging Them?

6 New Pinterest Features: Is Your Business Leveraging Them?

The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks have been announced. Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. Here are 6 new Pinterest features that businesses should pay attention to: 1)     Related … [Read more...]

7 Ways Successful Businesses Use Pinterest

7 Ways Successful Businesses Use Pinterest

  What do LL Bean, Nordstrom, Sephora, Lowes and Real Simple Magazine all have in common? They are all dominating the fast-growing social network, Pinterest. This success is directly resulting in increased sales and growth for their businesses. Studies have shown that 47% of online buyers in the U.S. have made a purchase based on something … [Read more...]

6 Things You Can Do Today To Improve Your Pins on Pinterest

6 Things You Can Do Today to Improve Your Pins on Pinterest

On Pinterest, pins reign supreme. Before a customer ever goes to your Pinterest account and clicks “Follow All”, they will most likely find out about your company via a pin in their home feed. Pinterest is the ultimate social network for word-of-mouth marketing. People can pin items they want to buy or save for later purchases, and their followers then … [Read more...]

12 Free and Low-Cost Tools to Create Pinterest Graphics

12 Free and Low Cost Tools to Create Pinterest Graphics #pinterest

Online marketers understand the importance of having great visuals to post on their website, blog and social media channels. However, there is a misconception that you need to have extensive talent in graphic design to create compelling, eye-catching graphics. Just because you aren’t a PhotoShop wiz doesn’t mean you can’t create great graphics for your … [Read more...]

9 Ways To Grow Your Sales With Pinterest

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Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Did you know that the average Pinterest user follows nine brands and spends over 15 minutes on the platform at one time? People use Pinterest as a shopping site – no wonder that it now drives more … [Read more...]

What to Pin on Pinterest? 10 Ideas for Businesses

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  If you want to get more customers and grow your business, you need to consider adding Pinterest to your marketing arsenal. Piqora, a social media marketing firm specializing in Pinterest marketing, analyzed thousands of accounts and found that a pin generates an average of 78 cents in sales and that pins are 100x more viral than … [Read more...]

How to Drive Traffic from Pinterest

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  For many businesses, Pinterest is an often-disregarded social media traffic source. However, I’ve found that it can be a very reliable and strong source of constant website traffic, if you follow a few steps. I’ve written before about Pinterest, but in the past year in a half, a lot has changed so it seemed warranted to take a new look at … [Read more...]

9 Steps to More Pinnable Pinterest Pins for Your Business

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In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, I reviewed some of the boards you can create for your business and some of the ways that B2B businesses can use the network. There is no doubt that Pinterest is rising in importance for marketers. Recent studies have found that Pinterest is driving … [Read more...]

10 Ways B2B Businesses Can Use Pinterest

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In previous posts, I convinced you to consider using Pinterest in your social media marketing strategy, and I reviewed some of the boards you can create for your business. A frequent question I receive about Pinterest comes from B2B businesses: If we aren’t selling directly to consumers, how can we harness the incredible marketing power of … [Read more...]

5 Boards to Create for Your Business on Pinterest

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There is no doubt that businesses, especially ones that sell their products or services online, should be exploring Pinterest as a major weapon in their marketing arsenal. As with any online marketing tool, you should be using Pinterest strategically, with an eye on achieving your business goals. An effective Pinterest account for business starts with … [Read more...]

Top 7 Reasons Your Business Should Be Interested In Pinterest

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If you market your business online, there is a good chance you have heard of the fastest growing social network, Pinterest. The photo and video sharing site is exploding in popularity. It has 25 million members, has registered over half a million business accounts and gets 2.5 billion page views per month. Whoa! So what is Pinterest anyway? According to … [Read more...]

24 Ways to Use Pinterest Trends to Drive Fundraising and Cause Awareness

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Years ago, while working for a human services agency, I stumbled upon the fact that the most clicked-on item in our e-newsletter was the ‘Recipe of the Month.’ It really had very little to do with our mission, but we wanted to offer something ‘tasty’ that would assure folks opened our emails. The recipes were from clients, staff and volunteers; we then … [Read more...]

Unraveling the Mysteries of How Pinterest Generates Business!

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Is it time for you to get started using Pinterest? By now the answer should be a resounding yes! Although some naysayers initially decried the platform as being unnecessary considering the other options out there, social media marketers were quick to discover that Pinterest could generate an incredible source of website traffic - and income. Rebecca … [Read more...]

Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation?

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If you are social media savvy, you would have to be living on Mars not to have come into contact with the newest (well newer than the others; now that it's been around since 2010) addition to the social media stable, Pinterest. What set the buzz going about Pinterest was its rapid growth; according to Complete, Pinterest increased its unique visitors to … [Read more...]

To Pin Or Not To Pin: 5 Security Risks Businesses Should Understand Around Pinterest and What They Can Do About Them.

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There’s a lot of interest in Pinterest now. Not only is it is a new social media channel, its approach is fundamentally different from other social media channels. It has the “sharing” quality that makes Twitter and Facebook powerful. But its focus is visual first and foremost. From focusing primarily on sharing images to the “pinboard” layout, Pinterest is … [Read more...]

To Pin Or Not To Pin: How Businesses Can Use Pinterest And Reduce Their Legal Risks Of Copyright Infringement


Go ahead.  Let yourself enjoy Pinterest.  Pinterest is a pinboard styled social photo sharing website on which people can share what they find interesting and connect with people in the United States and abroad.  Relatively new, this social media network is extremely popular.  In August 2011, Time magazine listed Pinterest on its “50 Best Websites of 2011” … [Read more...]

Pinterest and Facebook: A Foreseeable Rivalry for Retailers?

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There are so many social media networks online that you’d think that you’ve seen them all.  Google Plus created a major disruption when it was introduced last year.  And now here comes Pinterest.  After reading my recent post on Getting Started with Pinterest, you should already know that it is a “virtual pin board” where you can place photos and classify … [Read more...]

Getting Started with Pinterest

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Social bookmarking is coming back in a big way, thanks to the popularity of Pinterest (pronounced to rhyme with “interest”). Dubbed as a “virtual pinboard,” it lets you organize and share photos of the many products, places, and things you find interesting online. You can also browse other users’ pinboards and re-pin to your own board anything that piques … [Read more...]

How the Hospitality Industry Can Use Pinterest

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Pinterest has emerged as a social platform to watch as more businesses jump on board (no pun intended). It lets users organize things they find on the web by creating pinboards then “pinning” items onto boards of each corresponding category. My first thought upon learning about businesses trying Pinterest was that it’s a perfect platform for travel … [Read more...]