4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

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Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company's exposure on LinkedIn ... every sales and marketing employee that represents your business needs to have a LinkedIn profile. Obviously, from the title of the book geared towards sales and … [Read more...]

Two LinkedIn Updates for This Week You Might Have Missed

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LinkedIn continues to update the functionality of their platform on a regular basis, so I wanted to make sure you don't miss out on the latest LinkedIn updates as well as understand the importance that these two recent enhancements have on how your business can best leverage LinkedIn. These enhancements are for both LinkedIn Company Pages as well as … [Read more...]

The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats

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It's been a few months since I wrote my popular Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items post, and since we have all seen the growing importance of visual social media, I wanted to offer the Maximize Social Business readers an easy way to compare their own profile with what I call the perfect LinkedIn profile tips summary. When I … [Read more...]

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

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LinkedIn continues to evolve at a fast pace - but is your profile still stuck in pre-2013 times? I've blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It's been 9 months since that last post and it's time to provide you all an update aligned with all of LinkedIn's changes this … [Read more...]

10 Ways To Get More Website Traffic From LinkedIn

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Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. I am still often surprised by the traffic I get from different social networks that I never thought would get me any, and this was the case with LinkedIn a few years back, a social network that is still overlooked when it comes to … [Read more...]

Adapting to Social Media Changes: LinkedIn is Evolving … and So Should You

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Having written two books on LinkedIn, I naturally get asked for my opinion every time LinkedIn adds new, or deletes old, functionality. But instead of writing this post about what I think about LinkedIn discontinuing LinkedIn Answers, I wanted to instead tell you how I respond to all change in social media. And while I really dislike provocative, … [Read more...]

LinkedIn Groups: Social Recruiting Success Principles

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In this social recruiting series, we've focused on how you can make social media channels a more integral part of your recruiting strategy. In our last post we looked at general principles for undertaking social recruiting on LinkedIn. Here we'll be focusing in on how you can leverage LinkedIn Groups specifically as a key component of your social recruiting … [Read more...]

How to Use LinkedIn to Boost Your Real Estate Business

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With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Ready to get started, but don't know how? Check out my top five ways to boost your … [Read more...]

8 Ways to Make LinkedIn Endorsements Work for You and Your Network

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LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much "buzz" in the online community as this newest feature. For those who know me, you'll appreciate my perspective: 1) I don't tend to waste time voicing a positive or negative opinion of the changes - they are what they are, and this is LinkedIn implementing their own vision that we … [Read more...]

Using LinkedIn as a Social Recruiting Tool

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LinkedIn is the largest network of business professionals in the Western world. Its impact on the recruiting landscape has been pronounced, but to what extent can it contribute to your social recruiting strategy? That’s the question we look to address in this, the fourth of our series on social recruiting. Regular readers will recall that I define Social … [Read more...]

8 Creative LinkedIn Profile Tips to Help You Maximize Your LinkedIn Presence

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Unless you've been living under a rock for the last few months, you've probably noticed a LOT of new changes coming out of LinkedIn. I do free monthly webinars on LinkedIn (you can sign up here to get notified of future ones), and I now have to spend the first 5 to 10 minutes just updating all of the attendees on all of the recent changes that LinkedIn has … [Read more...]

LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!

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I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! Where else can you find more than one million groups, with the largest one "Job Openings, Job Leads, and Job Connections!" having more than 900,000 members! The potential for professional networking - and developing business - is unique when … [Read more...]

4 Ways Of Obtaining Thought Leadership on LinkedIn

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Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn, and engaging with platform users.  These strategies give businesses and professionals the opportunity to gain the mindshare of potential clients if used correctly.  Becoming the top-of-mind service provider for prospective … [Read more...]

Why BranchOut, the LinkedIn of Facebook, Deserves Your Professional Attention

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We are all acquiring a virtual portfolio of social media websites where we have our profiles displayed and are using for a variety of purposes.  While we tend to use LinkedIn for professional networking, most professionals I meet use Facebook in a very private way.  In my recent book Maximizing LinkedIn for Sales and Social Media Marketing, I argued that … [Read more...]

Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]

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Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment.  Although LinkedIn is notorious for headhunters contacting potential candidates, it should be noted that Twitter and Facebook can be equally used for social … [Read more...]

LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn

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One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables.  Luckily, LinkedIn offers several tools to aid in communication with your prospects.  Though LinkedIn is a virtual trade show, there are those who attend industry exhibitions but don’t spend time … [Read more...]

3 Ways to Filter Through the Growing Content Noise on LinkedIn

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I was recently interviewed by Haydn Shaughnessy of Forbes for the article "How to Power Your Professional Networking Through LinkedIn." Haydn did an excellent job of interviewing me by posing questions that others have never asked, and therefore I provided advice there that I have never provided anywhere else. Make sure you check out the article for the full … [Read more...]

5 Strategic Tips for Creating a Killer LinkedIn Company Page

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Due to the professional demographic of LinkedIn, it’s only a matter of time before more businesses leverage the professional opportunities available by searching for products and services through LinkedIn Company Pages.  It is in every business owner’s best interest to ensure that his or her company be found prominently in the Company search results when … [Read more...]

How to Become a Local Expert using LinkedIn

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LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. A great suggestion I offer to my clients is targeting only their local market. Using LinkedIn to become a Local Celebrity … [Read more...]

Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages

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LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn, it’s important to understand exactly what the Companies functionality offers. A good way to start is to … [Read more...]