What Burning Facebook Questions Does YOUR Business Have?

Facebook Questions to Ask Stock Photo - I love facebook text in communication bubble background illustration

I have been given the opportunity to visit Facebook later this month on a mission to better understand the world's largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings. While I consult with businesses on how to utilize Facebook and other social media platforms, I have … [Read more...]

4 Tips for a Mobile Optimized Facebook Experience

mobile optimized facebook

Last month Facebook reported that 78% of its users log in from mobile within the US. It's a huge number. Based on their recently they released updates they expect even more mobile usage. What can you do for a mobile optimized Facebook experience? First, no third party app is needed to run a contest on Facebook. As launching a promotion is easy, smaller … [Read more...]

5 Reasons Why Your Facebook Page for Business Needs Help


It's the year 2013 and pretty much every business either has or feels the need to have a Facebook page. And perhaps they should -- eventhough many businesses are probably better off focusing their efforts elsewhere. According to stats released to shareholders recently there are over 50 million Facebook pages currently!  My bet is out of that 50 … [Read more...]

The Anatomy of a Well-Executed Mobile Facebook Contest

mobile facebook contests

I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these contests do not work from mobile! Even at large … [Read more...]

Introducing a New Free Facebook Page Analytics Tool: Komfo

How viral is YOUR content on Facebook? Check out this free new Facebook Page Analytics Tool from Komfo.

There are a lot of Facebook Page analytic tools, as well as social media dashboards that are including Facebook analysis, that exist.  One of the problems is that some of these tools try to do so much that it is hard to gain simple to understand meaningful insight about your Facebook content strategy from them. Others just provide a lot of data, some better … [Read more...]

8 Tips for Getting More Facebook Traffic

facebook traffic

Although Facebook is getting more and more difficult to manage, for most it is still one of the top sources of social media traffic. However, in order to achieve these results, Facebook requires a lot more effort and creativity. One of the biggest issues with getting traffic with Facebook is that posts can go very easily unnoticed, especially posts with … [Read more...]

Hashtags on Facebook: A Declaration of War on the Twitter PR Machine


The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a "shouting platform" rather than a conversational platform. Whether you're a brand or a pissed off, grounded airline customer, you're using Twitter as a cry for attention or help. As such, Twitter has attracted personas of … [Read more...]

Facebook Contests: What You Should and Shouldn’t Do


When done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you … [Read more...]

5 Benefits of Using a Third-Party App for Your Next Facebook Contest


I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her … [Read more...]

A Look at Airlines on Facebook


How Airlines on Facebook are Generating Engagement - and Creating Huge Fanbases The hospitality industry has benefited greatly from social media, having narrowed in on a variety of creative uses. In this column, I’ve focused primarily on hotels and restaurants, but wanted to provide some due diligence to the source of getting there: air travel. Airlines … [Read more...]

5 Types of Facebook Contests You Should Know


If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you’ve come across Facebook contests from pages that you liked, promoted through advertising or shared by one of your friends. A Facebook contest isn’t something new, it has been used by many businesses to reach new audience, build trust and loyalty, source for new … [Read more...]

Learning from All Nippon Airways: Does Your Brand have a Facebook Content Strategy?


As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like … [Read more...]

Facebook, Twitter, Television, and the Second Screen


Like many of you, I watched the Oscars Sunday night with laptop and iPad wide open for a vast majority of the event.  Why watch it by yourself when you can watch it with so many "friends", right? It's one of the big trends to emerge over the last few years.  People have a better experience watching live events such as the Oscars while simultaneously … [Read more...]

What You Need to Know About Facebook Graph Search


Happy New Year and welcome to 2013. From the standpoint of online security and privacy and social media, 2013 is getting off to a start by continuing what is an increasingly common tradition: a new Facebook “feature” that’s causing all sorts of privacy worries. As we start of the new year with this new feature coming out, let’s take some time to … [Read more...]

Facebook Promotions in 2013: Are Your Fans Helping You Recruit New Ones?

Have you worked hard enough to encourage your Facebook fans to recommend your page to their fans?

This is a sponsored post written by me on behalf of easypromos. All opinions are 100% mine. Every social media marketer would be foolish not to want to try to leverage the viral aspect of Facebook and achieve greater visibility for their presence on Facebook. When you think about it, that can be done in a number of ways: Promoting your Facebook … [Read more...]

State of the Union Facebook 2013


Facebook 2013 State of the Union Ah … Facebook.  It’s been a spectacular 2012.  You blew through 1 billion users and went public.  Your stock cratered and fought back to respectability.  You bought Instagram, revamped Offers, made Gifts functional, and expanded our advertising options.  You jammed us with the Timeline, freaked us out with Instagram’s new … [Read more...]

The Six Keys to Facebook Small Business Social Media Marketing Success


Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources into the platform fearing that it will be a waste of time. While there's no lack of Facebook marketing advice in the blogosphere, there's no … [Read more...]

Social Media Writing: How to Write for Engagement on Facebook

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In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. … [Read more...]

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature


When I present on Facebook as part of my social media workshops, I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests, etc.) Tab creation apps (for customized content iFrame tabs) Analytical applications Posting applications The subject of this post, … [Read more...]

6 Questions to Ask Yourself Before Launching your Facebook Contest

facebook contest

A successful contest is one that is well planned and prepared. Launching a social media contest may sound like an easy task, but its not. Whether you’re planning to launch a straight forward contest like a sweepstake, caption contest or a Facebook photo contest, you’ll need to have a strategy placed before you launch your contest. Here are some questions … [Read more...]