These 5 Facebook Strategies Will Prepare Your Business for the Holidays

These 5 Facebook Strategies Will Prepare Your Business for the Holidays

It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Nope. For big corporations like Walmart and BestBuy, planning six or more months in advance for the holidays is normal. Why isn’t the case the same for small businesses? While it’s true, big brands need more time to prep for … [Read more...]

How to Tell if Your Facebook Efforts are Paying Off

How to tell if your Facebook efforts are paying off - or not. #facebook #socialmediaroi

Measuring the total return on investment of a business’ Facebook efforts is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track. Here’s an example of what I mean: It’s around lunchtime and a guy sees a Facebook post featuring a mouth-watering photo from Joe’s Pizza Parlor. He then suggests … [Read more...]

How B2B Marketers Can Win with Facebook Contests and Sweepstakes

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By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use Facebook … [Read more...]

Valuable Lessons You Can Learn from Successful Brands on Facebook

Valuable Lessons from Successful Brands on Facebook

Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. How do I, a thirty-something man know this? Because several women in my office "force" me to look at how businesses are promoting their campaigns -- on Facebook and beyond -- in innovative and exciting ways. Here are … [Read more...]

5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads

5 Ways Facebook Contests Drive Engagement, Build Connections, and Capture Leads #facebook #socialmedia #marketing

Marketing apps can help you in a variety of ways. But, do you sometimes feel that there are just way too many options out there? It’s hard to decide which solution to go with, isn’t it? “I don’t know if I should I run a photo contest, a sweepstakes or a giveaway. Nor do I know the difference between them.” Well, at first it was confusing for me, … [Read more...]

Use Facebook Status Updates to Drive Traffic to Your Blog

Use Facebook Status Updates to Drive Traffic to Your Blog #facebook #socialmedia #marketing

If blogging is part of your overall marketing strategy, one of your goals is to get as many eyeballs on your content as possible. Using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Here are six ways you can use Facebook to send people to your blog. 1. Use a … [Read more...]

5 Tips To Avoid Cheating And Riot At Your Facebook Contest

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If you have ever ran a Facebook contest before you know people want to win. And that’s okay, those hungry fans are exactly the reason you are running a Facebook contest in the first place! You exchange the possibility of winning with their contact details and other quality information. However, there can be temptation to cheat, especially in the case … [Read more...]

A Magnifying Trick That Would Convince Even Sherlock Holmes To Enter your Facebook Contest

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This is the scenario: your potential customer is browsing their Facebook News Feed and sees a great sweepstakes that a friend has posted. He has the urge to enter, because he likes and is tempted by the grand prize. However, he stops and starts thinking like a suspicious Sherlock Holmes – searching for the ‘catch’. “Is this a valid promotion? They ask … [Read more...]

Your Facebook Ads Can Be Razor-Sharp with Social Contests

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I have a feeling that social media managers will have a very hard time soon. Why do I think that? Here is why: Facebook recently admitted that they cut back the organic reach of posts: "We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on … [Read more...]

What Burning Facebook Questions Does YOUR Business Have?

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I have been given the opportunity to visit Facebook later this month on a mission to better understand the world's largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings. While I consult with businesses on how to utilize Facebook and other social media platforms, I have … [Read more...]

7 Essential Functions for Viral Facebook Contests

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After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. But if besides engagement you also want to grow your email list and community, you should use apps. You imagine thousands of subscribers, and likes, right? You are not alone, viral marketing is what everyone wants. However, going viral … [Read more...]

4 Tips for a Mobile Optimized Facebook Experience

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Last month Facebook reported that 78% of its users log in from mobile within the US. It's a huge number. Based on their recently they released updates they expect even more mobile usage. What can you do for a mobile optimized Facebook experience? First, no third party app is needed to run a contest on Facebook. As launching a promotion is easy, smaller … [Read more...]

5 Reasons Why Your Facebook Page for Business Needs Help

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It's the year 2013 and pretty much every business either has or feels the need to have a Facebook page. And perhaps they should -- eventhough many businesses are probably better off focusing their efforts elsewhere. According to stats released to shareholders recently there are over 50 million Facebook pages currently!  My bet is out of that 50 … [Read more...]

The Anatomy of a Well-Executed Mobile Facebook Contest

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I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these contests do not work from mobile! Even at large … [Read more...]

Introducing a New Free Facebook Page Analytics Tool: Komfo

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There are a lot of Facebook Page analytic tools, as well as social media dashboards that are including Facebook analysis, that exist.  One of the problems is that some of these tools try to do so much that it is hard to gain simple to understand meaningful insight about your Facebook content strategy from them. Others just provide a lot of data, some better … [Read more...]

8 Tips for Getting More Facebook Traffic

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Although Facebook is getting more and more difficult to manage, for most it is still one of the top sources of social media traffic. However, in order to achieve these results, Facebook requires a lot more effort and creativity. One of the biggest issues with getting traffic with Facebook is that posts can go very easily unnoticed, especially posts with … [Read more...]

Hashtags on Facebook: A Declaration of War on the Twitter PR Machine

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The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a "shouting platform" rather than a conversational platform. Whether you're a brand or a pissed off, grounded airline customer, you're using Twitter as a cry for attention or help. As such, Twitter has attracted personas of … [Read more...]

Facebook Contests: What You Should and Shouldn’t Do

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When done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you … [Read more...]

5 Benefits of Using a Third-Party App for Your Next Facebook Contest

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I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her … [Read more...]

A Look at Airlines on Facebook

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How Airlines on Facebook are Generating Engagement - and Creating Huge Fanbases The hospitality industry has benefited greatly from social media, having narrowed in on a variety of creative uses. In this column, I’ve focused primarily on hotels and restaurants, but wanted to provide some due diligence to the source of getting there: air travel. Airlines … [Read more...]