How B2B Marketers Can Win with Facebook Contests and Sweepstakes

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By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Connecting with customers on Facebook might be easier for B2C companies, but B2Bs can still use Facebook … [Read more...]

Valuable Lessons You Can Learn from Successful Brands on Facebook

Valuable Lessons from Successful Brands on Facebook

Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. How do I, a thirty-something man know this? Because several women in my office "force" me to look at how businesses are promoting their campaigns -- on Facebook and beyond -- in innovative and exciting ways. Here are … [Read more...]

Use Facebook Status Updates to Drive Traffic to Your Blog

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If blogging is part of your overall marketing strategy, one of your goals is to get as many eyeballs on your content as possible. Using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Here are six ways you can use Facebook to send people to your blog. 1. Use a … [Read more...]

What Burning Facebook Questions Does YOUR Business Have?

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I have been given the opportunity to visit Facebook later this month on a mission to better understand the world's largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings. While I consult with businesses on how to utilize Facebook and other social media platforms, I have … [Read more...]

4 Tips for a Mobile Optimized Facebook Experience

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Last month Facebook reported that 78% of its users log in from mobile within the US. It's a huge number. Based on their recently they released updates they expect even more mobile usage. What can you do for a mobile optimized Facebook experience? First, no third party app is needed to run a contest on Facebook. As launching a promotion is easy, smaller … [Read more...]

5 Reasons Why Your Facebook Page for Business Needs Help

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It's the year 2013 and pretty much every business either has or feels the need to have a Facebook page. And perhaps they should -- eventhough many businesses are probably better off focusing their efforts elsewhere. According to stats released to shareholders recently there are over 50 million Facebook pages currently!  My bet is out of that 50 … [Read more...]

The Anatomy of a Well-Executed Mobile Facebook Contest

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I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these contests do not work from mobile! Even at large … [Read more...]

Introducing a New Free Facebook Page Analytics Tool: Komfo

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There are a lot of Facebook Page analytic tools, as well as social media dashboards that are including Facebook analysis, that exist.  One of the problems is that some of these tools try to do so much that it is hard to gain simple to understand meaningful insight about your Facebook content strategy from them. Others just provide a lot of data, some better … [Read more...]

8 Tips for Getting More Facebook Traffic

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Although Facebook is getting more and more difficult to manage, for most it is still one of the top sources of social media traffic. However, in order to achieve these results, Facebook requires a lot more effort and creativity. One of the biggest issues with getting traffic with Facebook is that posts can go very easily unnoticed, especially posts with … [Read more...]

Hashtags on Facebook: A Declaration of War on the Twitter PR Machine

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The amount of confidence brand managers and marketing executives have placed in Twitter has always perplexed me. We know that Twitter is a "shouting platform" rather than a conversational platform. Whether you're a brand or a pissed off, grounded airline customer, you're using Twitter as a cry for attention or help. As such, Twitter has attracted personas of … [Read more...]

Facebook Contests: What You Should and Shouldn’t Do

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When done correctly, a Facebook contest can bring many benefits to businesses. With an array of contest-types to choose from, including voting contest, photo contest and sweepstakes, businesses can utilize contests to use it to increase sales, increase loyalty, increase fans and many more. But did you know that Facebook has set strict guidelines that you … [Read more...]

5 Benefits of Using a Third-Party App for Your Next Facebook Contest

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I’m sure by now you are aware of all the benefits that Facebook contests brings for businesses. A couple of weeks ago, I received an email from one of our newsletter subscribers from Binkd. Helen is in the jewelry business and had been seeing great engagement on her page. She had been following our posts for a while and has finally decided to create her … [Read more...]

A Look at Airlines on Facebook

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How Airlines on Facebook are Generating Engagement - and Creating Huge Fanbases The hospitality industry has benefited greatly from social media, having narrowed in on a variety of creative uses. In this column, I’ve focused primarily on hotels and restaurants, but wanted to provide some due diligence to the source of getting there: air travel. Airlines … [Read more...]

5 Types of Facebook Contests You Should Know

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If you are among the more than 1 billion people that actively spend time on Facebook, I’m sure you've come across Facebook contests from pages that you liked, promoted through advertising or shared by one of your friends. A Facebook contest isn't something new, it has been used by many businesses to reach new audience, build trust and loyalty, source for new … [Read more...]

Learning from All Nippon Airways: Does Your Brand have a Facebook Content Strategy?

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As I was flipping through the inflight magazine on my recent All Nippon Airways (ANA) Brand Ambassador trip to Okinawa, Japan, it was a pleasant surprise to see the below article: I’ll translate it further below, but for the sake of this conversation, let’s just say that ANA is very clear as to what content you can expect to receive should you Like … [Read more...]

Facebook, Twitter, Television, and the Second Screen

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Like many of you, I watched the Oscars Sunday night with laptop and iPad wide open for a vast majority of the event.  Why watch it by yourself when you can watch it with so many "friends", right? It's one of the big trends to emerge over the last few years.  People have a better experience watching live events such as the Oscars while simultaneously … [Read more...]

What You Need to Know About Facebook Graph Search

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Happy New Year and welcome to 2013. From the standpoint of online security and privacy and social media, 2013 is getting off to a start by continuing what is an increasingly common tradition: a new Facebook “feature” that’s causing all sorts of privacy worries. As we start of the new year with this new feature coming out, let’s take some time to … [Read more...]

Facebook Promotions in 2013: Are Your Fans Helping You Recruit New Ones?

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This is a sponsored post written by me on behalf of easypromos. All opinions are 100% mine. Every social media marketer would be foolish not to want to try to leverage the viral aspect of Facebook and achieve greater visibility for their presence on Facebook. When you think about it, that can be done in a number of ways: Promoting your Facebook … [Read more...]

State of the Union Facebook 2013

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Facebook 2013 State of the Union Ah … Facebook.  It’s been a spectacular 2012.  You blew through 1 billion users and went public.  Your stock cratered and fought back to respectability.  You bought Instagram, revamped Offers, made Gifts functional, and expanded our advertising options.  You jammed us with the Timeline, freaked us out with Instagram’s … [Read more...]

The Six Keys to Facebook Small Business Social Media Marketing Success

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Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. On the other hand, there are many other small businesses who are afraid to invest more resources into the platform fearing that it will be a waste of time. While there's no lack of Facebook marketing advice in the blogosphere, there's no … [Read more...]