4 Editorial Tools to Manage Your Blog

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If you’re having trouble keeping up with the amount of content you need to publish on your blog or other publications you contribute to, then an editorial calendar is the solution to your organizational troubles. Sometimes, just seeing an upcoming post is due will keep your writing on track. Of course, there are lots of tools to choose from, including ones … [Read more...]

Getting the Most Out of Google Plus Authorship for Your Blog

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Google Plus authorship and author rank are hot topics in the content marketing world. At last year's Pubcon, Matt Cutts said that Google would be working towards authorship only for high quality authors (hear it here). This means that it isn't just about the markup anymore - your author reputation must be high quality to count. In this post, we're going to … [Read more...]

Optimize Your Blog for Mobile Devices

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Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn't as difficult as it sounds. Let's look at how you can decide if you … [Read more...]

Blog Design for Businesses – Do’s and Don’ts

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One of the things that will determine the success of your blog is its design. Most businesses assume that all they need is quality content. But if the design is lacking, then people really will judge the book by its cover and leave the page before they read the content. Here are some of the main design elements that define or destroy a great business … [Read more...]

Using Blogging to Increase your Social Media Traffic

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One of the best ways to increase the number of visitors to your website, is to make sure you offer them something in return, something that they will value and find useful. This is especially the case with social media, where valuable resources will bring you the traffic you are looking for. Starting a blog gives you a platform that allows you to … [Read more...]

Blogging Success Metrics You Should Analyze

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One of the most important things you can do to ensure your business blogging success is to measure your results. There are several metrics you can choose from to determine whether your blog is continuously growing and helping the bottom line for your business. In this post, we're going to look at popular metrics you can use to find out if your blog is … [Read more...]

How to Create a Killer Blog Community

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It's one thing to have great content. It's another thing to have a great blog community. Killer blog communities have one thing in common: lots of discussion amongst the readers. And discussion happens, of course, within the comments. In this post, we're going to look at the ways you can encourage more discussion within your blog community. Encourage … [Read more...]

How to Effectively Promote Your Blog Content

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If you want more readers to consume your content, you can't expect them to find it on their own. You need to get the word out about your latest blog posts! In this post, we're going to look at the basic ways you need to promote each piece of blog content you publish. Sharing with Your Social Media Audience The first and most obvious way to promote your … [Read more...]

How to Optimize Your Blog Content for Social Media

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One thing that many businesses are learning about their blogging efforts is that creating great content is not enough to drive traffic, leads, and conversions for their business. In order to get those three things, you need to promote your content, and the best way to do it is by optimizing it for social media sharing. This way, you get your readers to … [Read more...]

Blog Post SEO: Optimizing Your Content for Search

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Once you've composed your blog post, your next step is to prepare it to get as much as visibility as possible. Your biggest sources of traffic in the long run is likely to be Google. In this post, we're going to look at how you can optimize your blog posts for search engines for sustainable, long-term traffic and rankings. Keyword Research The first thing … [Read more...]

How to Create Shareable Blog Posts for Selfish Readers

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Summary: Online readers cherry pick information from content, so in order to increase your social reach, make your posts easy to share and understand by creating shareable blog posts. Using summaries, scannable chunks of content and shareable quotes can make creating shareable blog posts even easier. I hate to admit it – but I’m reading less. As a card … [Read more...]

Composing a Successful Blog Post

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So far, we've covered why your business should have a blog, how to set it up, how to create your blogging strategy, and where you can find good topics to write about. The next step is creating a great blog post. Today, we're going to look at the most important elements that go into composing a successful blog post. Length There are lots of differing … [Read more...]

How to Find Popular Topics for Your Business to Blog About

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One of the biggest questions every business has when it comes to blogging is what they should blog about. Last month, we touched upon ways to find blog topics in How to Create a Blog Content Strategy. In today's post, we're going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social … [Read more...]

How to Create a Blog Content Strategy

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  Now that you know why you need a blog for your business and the basics of setting up your blog with WordPress, we're going to look at the most important part of your blog. The part that will make it succeed or fail. And that is your content. In this post, we're going to look at how you can create a successful content strategy. Analyzing Your … [Read more...]

How to Set Your Business Blog Up Right

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Now that you know why your business should have a blog, let's look at the technical details that go along with blogging. In this post, we're going to look at choosing your blogging content management system and setting it up for success. Choosing a Blogging Platform There are several platforms you can choose from when it comes to blogging. Most brands, … [Read more...]

It’s the Engagement, Stupid: 6 Keys to Building a Blog to Strengthen Your Nonprofit’s Supporter Base

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"Newspapers are just blogs that get ink on your fingers." Stephen Colbert Blogs are media.  They’re also social.  They aren’t rocket science.  You can build a great blog.  But why would you want to?  Aha!  That’s the question too many nonprofits fail to ask.  So ask.  Seriously. Take a moment.  I’ll wait. “If you don't know where you are going, any … [Read more...]

How to Promote Your Blog Posts with Social Media Writing

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When I was eleven, I wrote a mystery story and sold it for a quarter a copy on the playground. Even back then I knew that writing didn’t happen in a vacuum. I used my classmate’s names as characters, and cleared about $9.50 before the recess monitor cut it short. I knew my audience, and played to them. The work I do as a content marketer is no different. … [Read more...]

Why Every Business Should Have a Blog

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If your business - local or worldwide, small or large - does not have a blog, then make that one of your online marketing goals for this year. No matter what your industry, chances are there is something interesting you can write about and share with an online audience. In this post, we're going to look at how to determine if your business needs a blog and … [Read more...]

Six Reasons Why WordPress Bloggers Should Switch to WP Engine Website Hosting

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After reading the title of this blog post, you correctly assumed that this blog and website is hosted using WP Engine (WPE). After going through four different website hosting services, Maximize Social Business made a strategic switch to WPE - and we haven't looked back! I wouldn't want to recommend a service as vital as website hosting without having some … [Read more...]

10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives

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Content marketing is more important than ever, and some would argue that it's the most efficient way to boost your SEO these days. Content is also an excellent engagement vehicle.  Furthermore, creating good content for your website, blog, and newsletter is key if you want to continue to attract customers to your digital assets. How so? It's because if … [Read more...]