Social Media’s Influence: Content is Key!

In a recent (French) blog – Pouvoir citoyen 2.0 – Gérald Fillion from Radio Canada wrote, “The power of the people exists and we are now witnessing a new incarnation of this power through social media.” Social influence has been democratized with Web 2.0 tools and social networking. Today, any user can stand out and influence his or her network.

About the Author:

Raymond Morin

This monthly Social Media Influence column is contributed by Raymond Morin. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. In collaboration with Intelegia, and Ian Smith, Raymond is preparing for the release of a new book, “Réussir dans les médias sociaux : La clé de l’influence” which will be translate in English and Spanish, and prefaced by Neal Schaffer. +Raymond Morin

Experts Connection - Facebook


  1. says

    Thanks Raymond: great post! Guillaume here (one of the founders of – the publishing-by-curation platform). The inspiration for what we built is typically captured by the nobodies-bein-able-to-become-somebodiers sentence (love it btw).

    Yes, we have tons of examples of users who revealed themselves and their expertise through curation. In fact we write about them regularly on the blog through the “Lord of Curation” series.What we found is that why more and more people understand the benefits of curation for influence, there are a couple of conditions for that to work:1. You still have to make it seamless and simple enough so that people start do it. People don’t have time to get sophisticated platforms and blogging can be impressive. Hence the need (and the boom of) for dedicated curation services.2. Everyone is an expert at something but that doesn’t interest everyone. So for curation to be democratized it needs to be placed in a topic-centric model where readers and curators can connect on specific topics isolating signal from the noise.

  2. says

    HI Raymond, yes you are correct. But there are two big issues we need to look at. 1st – Freedom abused. In today’s world, we can create any content to help to influence people, we can also create content to attack a brand or people. That’s another influence (bad) as well. And since social media is too fast, we have another problem – judgement. People nowadays seldom to go checking if content genuine or fake, they just click share, like or retweet, etc. It is another influence (bad) as well.


  1. […] In my first article for Windmill Networking, I wrote that new Web technologies made it possible for anyone to become an influencer within their network. I mentioned the case of Canadian guitarist David Carroll and his dispute with United Airlines and his “United Breaks Guitars” viral video that turned him into a celebrity. (Read: Social Media Influence: How a Nobody Can Become a Somebody). […]

  2. […] Heather Armstrong (@Dooce) with Maytag / Whirlpool and Canadian musician David Carroll with United Airlines (“United Breaks Guitars”) are often cited as examples of social media’s influence on consumers. These previously unknown users suddenly revealed their influence to the point of undermining large corporations. They did so because they were able to meet three essential criterias: Initially, they enjoyed a certain range, or reach, in social networks which gave a certain resonance to their message. In this context, it’s the relevancy of their message that allowed them to exert their influence. (Read: Social Media Influence: Content is Key!) […]

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