Social media is huge. For online marketers it is becoming as common of an activity as SEO and Adwords.
But I still speak with ecommerce retailers every week who don’t know to properly use social media to drive new sales. Some don’t even think it’s really possible, as they’ve never been able to do it. And a lot of them just have Facebook Pages because they think they’re “supposed” to, but have completely neglected them because they don’t understand them.
So for all of you who are skeptical: Yes, social media can drive e commerce sales (and quite easily). You just need to know the right way to do it. And I’m here to show it to you.
Every month I’ll breakdown one social media marketing activity that ecommerce retailers can use to grow their business. The topics will range from beginner to advanced, but each article will contain the necessary details for anyone to execute on.
This channel will include strategies for each of the major social networks and even some of the more niche ones. To give you a taste of what’s to come, here are a few of the topics I’m going to cover in the coming months:
1.) How to create a Nurturing Campaigns to Turn Fans into Sales-ready Leads
By combining valuable content with a regular posting schedule, and a few Promoted Posts sprinkled in, you can build a relationship with your Fans to transform them in potential customers. We’ll see how to create a calendar, post content that your potential customers will love and track everything using the new Facebook Insights.
2.) How to use Custom Audience Facebook Ads to Drive Repeat Customers
Repeat customers are incredibly important for growing an ecommerce store. But how do you drive your old customers to buy again? You can email them, but generally only 20% of people open email newsletters. Instead, you can target your past customers using Facebook Ads Tools to make sure your marketing messaging is seen by every one of them to drive repeat sales.
3.) How to use data from Pinterest Web Analytics to boost your ecommerce store.
Pinterest Web Analytics is a powerful, free tool that allows you to see how people are pinning and creating boards using your products on Pinterest. It allows you to find out what people see as the primary benefits of your products, which products are most popular at a specific time of year and also which other products your customers find complementary to each other.
4.) How to use Social Shopping sites to drive new sales.
Social shopping sites are still quite niche, but for ecommerce retailers, every user on them is a potential customer. Sites like Wanelo and Svpply are driving millions of users to share, engage with and buy products. Instead of spending time looking at pictures of friends or sharing jokes, the entire focus of these sites is shopping, so the potential to drive referral sales from them is huge.
5.) How to use Email Automation Campaigns to Boost Sales Conversions
Email automation campaigns are a series of 4 – 5 emails sent to new leads over a few days designed to convert them into leads. In this article I’ll show you the science behind providing valuable content to build a relationship and then enticing leads to buy using coupons and product-centric content.
6.) How to Run Facebook Contests & Promotions to Drive Leads
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run contests like Facebook Sweepstakes and Photo Contests to achieve specific goals and grow your business.
Are there any topics you’re interested in having me cover? Feel free to leave your suggestions in comments below.