Social Media Disciplines Real Estate Pros Need To Succeed

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Marketing your real estate business is a multifaceted and often overwhelming task. From blogs to social media, navigating the online options can be daunting.

While powerful tools such as LinkedIn, Facebook and Google+ have never been more readily available and easily accessible, developing the daily disciplines needed to successfully intertwine traditional and new media takes time you may not feel you have.

The good news is that it is possible to grow your online presence by establishing a few of the key social media daily disciplines outlined below!

Key Twitter Success Disciplines

As one of social media’s most popular sites, Twitter is an important element in any social media strategy. Learning the daily disciplines needed to create a consistent approach is key to successfully getting in front of, and staying in touch with your target audience.

Successful daily Twitter disciplines include defining and determining:

  • Tweet frequency – how many times per day can you commit to tweeting valuable content?
  • Content delivery– whether you use a tool such as Hootsuite or TweetDeck, determine how you will disseminate your tweets.

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  • How to monitor retweets and mentions – responding quickly and easily is a vital aspect of your customer service.
  • The type of content you will share – this includes friendly tips, new information relating to your business and personal insights into whom you are outside of the office.
  • Ways to increase audience engagement – use tools like Social Bro, Crowdbooster and Commun.it to engage and grow your Twitter community.
  • Social success metrics – HootSuite, Sprout Social and TweetReach can help you track and measure your engagement, reach and effectiveness.

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You will also want to commit time to selectively re-tweet noteworthy messages from those you are following and also regularly search for people related to your business to follow, as many of these will follow you back in return.

Ideally you should commit to spending 15 minutes per day on Twitter at the beginning and the end of the day.

Key Facebook Success Disciplines

Facebook is a vast source of potential customers and a space where you are more than likely already interacting on a daily basis.

Consider using Facebook as a way to:

  • Market to potential homebuyers and sellers
  • Recruit real estate professionals to your business or brand
  • Manage and protect your online reputation
  • Share, test and offer new products to your raving fans
  • Track and measure the impact of your message

Determine whom you want to connect with and where you will find them. Is it industry professionals or consumers? Next craft your content to meet their needs.

Good Facebook success disciplines include regularly writing and sharing information related to your niche and location, asking questions, answering questions, posting new photos and running contests.

Buyers and sellers alike are searching for local information that keeps them connected to what is happening within their market that impacts their purchase or selling decision. Your goal should be to offer this information on a consistent basis in an easy to consume format. Train local consumers to make your social media site a go-to location for vital news, facts and statistics.

An example of a company using Facebook successfully is Houzz.com. Houzz recognizes that there are consumers actively talking about and looking for home design, decor and construction ideas. Not only do they provide this in a fun and innovative way, they have effectively created a space where fans are eager to share, interact and engage on a daily basis.

With over 371,000 fans, Houzz entertains fans with daily before and after photos, links to their most popular website articles and a continuous stream of beautiful images that captivate and compel fans to share over and over again.

A good guideline would be to aim to spend around 20 minutes per day tapping into Facebook’s over one billion users.

Be Selective with Your Time and Social Sites

While Twitter and Facebook may be where a lot of consumers are spending their time, they are not by any means the only show in town. There are a multitude of different social networking sites, the key is to identify where buyers and sellers within your area are spending their time.

Rather than attempting to be everything to everybody and spreading yourself out too thin, make an effort to consistently show up on the top two or three networks that are working within your business.

A few additional social media sites to spend time on, beyond Twitter and Facebook, include Pinterest, Google Plus and LinkedIn. Make it a discipline to spend time investigating these sites and identifying social media opportunities as they present themselves.

Bringing It All Together!

If you can master the few key social media disciplines and use those sites on a daily basis then you are off to a great start. What’s more, if you go one step further and position yourself as an active part of the community, then your success will multiply.

Simply put in the time, use the strategies outlined here and make a commitment to get involved each day. With patience you will be rewarded!

Rebekah Radice
This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. +Rebekah Radice
Rebekah Radice

@rebekahradice

Social Media, Digital Marketing, Author, Keynote Speaker, Co-Founder @Imagine_WOW @eSocialSuccess | Coffee addict, sunshine lover & nuts about my 2 pups! ♥
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Comments

  1. says

    Where do you stand on these, or any, professionals turning their personal profiles into business broadcast channels? In addition to it being a terms of service violation on Facebook, this seems to be a common trap many service related businesses fall into and I believe it shrinks their audience rather than grows it.

    • says

      Hi Gus – I would not condone anyone turning a personal profile into a business channel for multiple reasons. As you pointed out, it is a direct violation of FB TOS. It is also a very quick way to alienate your friends.

      Using your personal FB page to stay top-of-mind and relevant is an excellent way to connect with the right people in the right way. It is a huge mistake to try to broadcast or sell to that same group in the way you might promote your message on your FB page.

      The most important thing to always remember is that relationships are at the core of social media. If you’re not building or improving upon them, what is the point?

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