How the Right Social Media Dashboard Can Increase Your Social Productivity

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I grew up with a dad who ran (and still runs) his own small business. He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. I remember one day I saw my dad sitting at a computer with a stack full of business cards.

I asked him what he was doing and he said:

“Follow-up honey. You gotta organize and follow up.”

He then went on to explain to his 10-year old daughter how important it was to actually follow up with people after the show; how most people forget this step; how this is the step that makes exhibiting even worth it. So he sat there, entering names into a computer that wasn’t even hooked up to the internet, so he could organize his stack of business cards into some form that would facilitate follow-up.

Fast forward 22 years and we are in a different world.  A digital world, a social world, a complete and utter real-time world. But I never forgot the lesson my dad taught me. And, as CEO of MarketMeSuite, it makes me smile that we can bring organization to this new world and new age: The Age of Social Productivity.  Using my flagship product as an example, I want to show how you how the choosing the right social media dashboard can significantly increase your social productivity.  Excuse the biased review, but it is meant to show one example of what should be possible when you use the right social media dashboard.

1. Organize

MarketMeSuite is your mission control, so you want to start with pulling in all of your important social profiles.

MarketMeSuite Add Profile

Set up your team

Working together is a great way to be super productive, and with MarketMeSuite we make it really easy to add team members and share the workload.

Team SetUp View

You can see who replied to a message, flag messages for others to see to divide and conquer.

2. Prioritize

You probably already do this with your email and once you do it with your social you will never go back.  MarketMeSuite has Smart Inboxes™ so you can control the content you see. You can set up as few or as many of these as you need. I couldn’t survive without my “Unread” smart inboxes that is a combination of all my Twitter accounts, my Facebook Fan Page, Facebook Profile, and I filter for @mentions, my Tweets Retweeted, Direct Messages, Facebook Fan Page posts, and Facebook Notifications. I only want to see “unread” items since I work as a team. You’ll be shocked at how fast you can move through stuff when you’re only focused on the most important stuff!

Smart Inbox View

Not ready to create filters yet? You can also use the Priority Inbox where we do the work for you, and our MarketMeSuite elves organize your content into the most important stuff first.

Priority Inbox View

I also set up a number of Realtime Searches across Twitter and Facebook to keep on top of conversations about certain topics in certain locations.

add a real time search

3. Share great content

I am all for scheduling content, but with one caveat — make sure that you are prepared to engage when people interact with it!  Since MarketMeSuite is your mission control you can schedule your great content in advance.

Schedule Content

Have a blog? Set up your blog or RSS feed to be shared immediately to all of your social networks.

RSS Feed

4. Engage!

You’re now at the step where you get to take all this organization and have some fun.  So, go forth and be productive! Engage! Make business magic.

Reply to chirorpractor tweet

Engagement can happen in real time, or you can use the power of your newfound organization to actually flag a message you want to go back to for later follow-up.

Select flag

Flags are shared across your team.

Blue Flag Inbox

5. Follow up

“You gotta follow up” says Dad, and he’s right.  And it’s no different for your social engagement.  We designed MarketMeSuite to make follow-up incredibly easy with Flags and Leads.  Want to remember a tweet beyond the typical 5-minute life of it? Flag it.  Did someone just post a question about a problem your business solves? Mark them as a lead.

Local search result for chiropractor

Improve Your Workflow, Improve Your Productivity

In my company I often say, I’m only as good as the people on my team, so we hire really great people.  We really do. My team is awesome. But the tools we use are as valuable to us as the team who uses them and, sometimes, as is the case for many small business and solo entrepreneurs, the tool IS the team. I hope this post has shown you how MarketMeSuite can be the mission control for your social business, can set up your workflow, and be your greatest weapon in being socially productive. Notice I didn’t say secret weapon!  Please, tell your friends. 😉

How does your social media dashboard help you increase your social productivity?

Editor’s Note: I had a chance to interview Tammy on this subject at the recent Social Shakeup conference in Atlanta, Georgia. For another perspective on the evolution of social media dashboards, please listen to our chat below – and make sure you subscribe to Social Business Unplugged to hear future podcasts!

Tammy Kahn Fennell
This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Recognizing both trends in social media and the needs of SMBs, Tammy realized an opportunity to help others easily manage & monitor their social media presence, find targeted leads, build engagement and measure the ROI of their social marketing activities. Today the easy-to-use, affordable platform has over 30,000 users. As the owner and editor of the community driven blog,, Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations. +Tammy Kahn Fennell
Tammy Kahn Fennell
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