Nonprofits always have an uphill battle — how to get the most value while spending very little money. After all, as much of the money a nonprofit can generate is meant to help the cause itself. Social media marketing is one low-cost tool that can help.
In this post I’m highlighting 3 cool platforms that are helping nonprofits get the most bang for their marketing buck on social media!
I met some of the team behind StayClassy a couple of weeks ago and was very impressed by both the people, and the platform. The company’s mission is to help leaders of nonprofit organizations build successful online fundraising programs & increase their overall impact.
Some pretty big names are already using StayClassy, including Oxfam and the National Breast Cancer Foundation. I love their integrated approach to bring all fundraising efforts into one platform. Nonprofits can accept donations from a website, create custom fundraising campaigns for marketing, launch peer-to-peer fundraising campaigns, and sell tickets or registrations to events.
StayClassy’s interface is very user-friendly, and they didn’t forget that social is super important to nonprofits. Any event a nonprofit creates can be easily shared across Twitter and Facebook. StayClassy’s free “Ultimate Campaign Planning Kit”, is a great way for a nonprofit to take the first step to creating a successful fundraising event.
A Pinterest study by Shareaholic reported that 21% of users have followed through with a purchase after discovering it on Pinterest. What works for sales has a great chance of working for fundraising as well.
Pinterest is highly visual, so any marketing campaigns or swag can be displayed beautifully here and re-pinned by supporters. A nonprofit can create special boards for items with price tags, and links to purchase. And since Pinterest is completely free to use, a non-profit’s only investment is time!
CrowdTilt isn’t exclusively for Non-Profits, but what they have built works very well for raising money. They make it “insanely easy” for groups to do things together, including pooling money for a cause. It’s very close to the “Groupon” model in the sense that it takes a certain amount of commitment for the funds to “tilt.” Once it tilts, everyone is charged. I like that you can use the “crowd” mentality to get people to part with money: “You only have to pay if enough people think it’s a worthy cause, and then you’re in good company!”
CrowdTilt allows you to Tweet and post the campaign to Facebook. Sharing is key because the raise only “tilts” when it reaches a certain amount. This motivates supporters and donors to share because everyone is working toward that common goal., Spreading socially is a great way to take the campaign viral and to get the word out to other like-minded people.
There are some great companies out there who realize the importance of lowering the boundary to a nonprofit using their platforms. Here are a few companies you may not have realized have great nonprofit discounts!
Hubspot: Offering a nonprofit discount of 15%, Hubspot has a team of marketing specialists, consultants, account managers and marketers specifically trained to help non-profits.
Constant Contact: Constant Contact will give any nonprofit a 30% discount on their Email Marketing when they pre-pay for 12 months and a 20% discount when they pre-pay for 6 months.
MarketMeSuite: Although our MarketMeSuite nonprofit page is not yet live, we too offer a 15% across the board discount on our monthly plan and 30% on our annual plan. Nonprofits can drop us a quick support request after signing up and we’ll adjust the pricing to reflect the nonprofit discount!
HootSuite: HootSuite offers a 20% discount for registered nonprofit organizations.
It’s all about spreading the message.
Social media can be a huge asset for nonprofits. It is low cost, measurable and effective in amplifying a message. I hope this article helps inspire you to have a look at some of the great tools that are out there to help nonprofits get the message out and raise some serious funds for their causes. If you know of any other socially-focused platforms that are great for non-profits, please give them a shout out by commenting below!
- 10 Truths about Social Media’s Impact on Nonprofit Fundraising and Marketing (windmillnetworking.com)
- Nonprofits Must Take Their Fundraising Strategy To The Next Level (socialmediatoday.com)
- How do Open APIs Help Grow Social Media Innovations? (windmillnetworking.com)
Image courtesy of Stuart Miles / FreeDigitalPhotos.net