3 Simple Ways REALTORS® Can Stand Out from the Competition

stand out from the competition

We live in a very noisy world.  I said, “WE LIVE IN A VERY NOISY WORLD.”  As real estate professionals, it takes more than just a website, a few social networks, and a business card to stand out and grab the attention of potential homebuyers and sellers.

As consumers actively use the Internet for their real estate search, an incredible opportunity to position your business as the business of choice is available to you.

Below are three simple tips on how you can stand out online, become the trusted resource and capitalize on the attention you receive.

Tip #1:  Find out what makes your business unique

One of the easiest ways to stand out is to share what makes you different.  Whether it’s your specific skills or the tools and training your brokerage offers, create a list of what differentiates you.

Then take a look at your competitors. Your competitors can be either real or perceived.

By using www.Alexa.com you can find out which of your competitors are receiving the most amount of traffic in your market.

Visit each of their sites and look at how they are telling the world about what they do.  Now ask yourself what it is that you do that makes you different?  How can you express this in  a way that makes you stand out from each of your competitors?

You can also ask your top clients what made them choose you when they were buying or selling a home.  Ask why and how they would recommend you to others.  Not only will you hear the specific language they are using, you might just be surprised as to what they say.

According to Larry Wolff of Wolff Strategy, one of the nation’s top strategic business consultants, your business should have at least 3 key differentiators.

Put pen to paper (or fingers to keys) and begin to find your differentiating factors today!

Tip #2:  Share what is newsworthy about your business

What has happened in your business that is worth sharing with the world? Did you help a first-time homebuyer with an amazing story or help a seller through a difficult sale?

Get in to the habit of sharing those details with your community. Whether it’s through your blog, social networks, or a quick video, allow people to see and hear what is happening within your business.

If it’s a significant event or milestone, don’t overlook the power of a press release.

According to Anthony Kirlew, a top digital marketer and public relations expert with AKA Aim,“it is worth its weight in gold to pay a professional to write an optimized press release about your business.”

Tip #3:  Under promise and over deliver

It is a simple piece of advice, but one that is often overlooked.

As real estate professionals, making a sale is only one part of your job. The real work comes within the purchase or listing transaction.

With all of the details that you are required to juggle, communication is the key to a satisfying and rewarding transaction. Stand out among the competition by putting systems in place that allow you to consistently under promise and over deliver.

This is the quickest and fastest way to rise above the noise and establish you as a reliable and trusted resource. Always strive to give more than what is expected.

Unfortunately, average seems to be where the bar has been set. By delivering results that create happy clients, you generate an opportunity for referrals, which leads to more happy clients.

This year, choose to find what makes you different, and then shout it to the world!

Image courtesy of FreeDigitalPhotos.net

About the Author:

Rebekah Radice

This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 17 years. Rebekah is the Manager of Industry Engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand. As someone that manages social media on a daily basis, her goal is to help you stop those time sucking activities and maximize, prioritize and monetize your online efforts! +Rebekah Radice

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  1. says

    Realtors receive a lot of positive press online when they sponsor I.C.E. (in case of emergency) KEYTAGS and donate them to a local Non-profit or charity. Often used as fundraisers, they create awareness of an organization or cause and foster community goodwill. The bonus is the Agent’s name and website are distributed in their target area and kept on the key rings of potential clients (top of mind) for the emergency notification service that I.C.E. KEYTAGS provide.

  2. says

    Awesome article Rebekah! You hit the bull’s eye by encouraging agents to tell their story in this noisy social world. I agree that the bar is just average and this makes it easier for an agent who wants to jump above the rest and quickly set him/herself apart from the “average”. Storytelling and going native in social media is what is now necessary. Thank you for posting this.

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