Shame on you if you’re seriously looking for my advice on this matter.
I am a social media user who , as fellow LinkedIn author Viveka Von Rosen would say, is a “promiscuous networker.” I virtually meet and connect with a lot of other people in the world. It is a virtual connection to establish potential that I have been talking about ever since I published my first Windmill Networking book in September of 2009. Over the years, with the advent of open networking platforms like Twitter and Google Plus, many of us are much more promiscuous online than we used to be. We connect on LinkedIn, become Facebook friends, or perhaps follow each on Twitter and then you notice an email address somewhere on one of my social media profiles or website.
And then some of you opt me in to your mailing list.
It’s as if, I connect with you on social media, and all you see me as is an email address, a conversion stat.
I cannot tell you how many times in my day I need to both unsubscribe as well as report for spam the various newsletters that I am illegally opted in to. It is a waste of time and probably has a negative effect on our global economy, as well as my business and livelihood, that can be calculated.
As a business owner, I get it. You want to leverage what assets you have to “get the word out about your company.”
And there are many in social media, including myself, who are able to build up mailing lists that people have actually opted in to.
How did we do it?
I never opted my own LinkedIn connections into my mailing list, even though Internet marketers say I’m stupid not to.
What’s the secret sauce? It’s called offering something of value to others.
Similar to how you download a PDF hidden by a contact form on a corporate website and then get an email (or call) from the salesperson the next day, you offer something of value to those that have an interest in what you do. Whether it’s a webinar, ebook, whitepaper, or similar content it doesn’t matter: When you offer something of value to others, you get both relevant people as well as those who value your content to naturally opt-in to your list. The result is also naturally higher open rates, better click through rate, and fewer people who report your email as spam. At the end of the day, it’s plain old better for your business.
So, you have two choices: Continue in your inefficient ways which are only angering people, or choose to give to get.
Just please don’t opt me in to your mailing lists anymore.
What are you waiting for? If you feel like I do, give me a resounding “Yes!” in the comments and let’s let everyone know how sick and tired we are of being opted in to mailing lists left and right! Thanks!