Is it Time for a Blogger Outreach Tool?

blogger outreach tool social media marketing

Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual way and opt for a tool to … [Read more...]

Social Deployment And Content Marketing are NOT the Same

social deployment content marketing social media marketing

There are a lot of misconceptions when it comes to the term "content marketing." One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are not the same … [Read more...]

Video Marketing: How To Drive Traffic From YouTube

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It’s no surprise that video marketing is continuing to grow in its popularity.  Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each month and literally every minute 100 … [Read more...]

Do Social Contests Build Community?


At Tailwind, we often see that marketers are under intense pressure to generate results quickly. Getting organizational buy-in to support long-term investments can be a challenge. Yet, as the consumer journey becomes increasingly complex, the best strategies for building and sustaining community are becoming longer-term in nature. So, we often find … [Read more...]

Blogger Relations Are the Perfect Advertising Foundation

Blogger relations are the perfect advertising foundation

While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. We now know that consumers are "ad blind" and want to hear about your brand from someone other than your brand itself. … [Read more...]

Initiating the Social Media Path to Purchase Model

Initiating the Social Media Path to Purchase Model #socialmedia #marketing

The traditional buying funnel has evolved to what we now call a buying journey. The new social path to purchase model has a broad range of significant implications along each stage of the buying process. Here are the implications at the beginning of the journey, prior to the purchase. Preparing for the Journey Consumers buy from brands they trust. … [Read more...]

5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads

5 Ways Facebook Contests Drive Engagement, Build Connections, and Capture Leads #facebook #socialmedia #marketing

Marketing apps can help you in a variety of ways. But, do you sometimes feel that there are just way too many options out there? It’s hard to decide which solution to go with, isn’t it? “I don’t know if I should I run a photo contest, a sweepstakes or a giveaway. Nor do I know the difference between them.” Well, at first it was confusing for me, … [Read more...]

Is Your Brand Fan Friendly?

blogger outreach by fans through the brand fan friendly challenge

When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An organic and authentic brand mention is not a result of a sponsored post or reaching out to a mass number of bloggers who have no real connection to your brand. A good outreach … [Read more...]

Understanding Social Customer Experience Path to Purchase Behaviors

Understanding Social Customer Experience Path to Purchase Behaviors

One doesn’t have to look far to find data supporting the notion that the marketing landscape is undergoing rapid and significant change. The ubiquitous presence of mobile technology is at the epicenter of the empowered consumer groundswell. This groundswell has significant implications for brands in general and marketers in particular. Not the Same Old … [Read more...]

25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut

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“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking a bit more time to … [Read more...]

The True Secret to Generating Social Media Traffic

The-True-Secret-to-Generating-Social-Media-Traffic-V2 copy

One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic in order to get more traffic. Of course, this doesn’t mean you should forget about other social media traffic tips, but rather, that sometimes traffic comes from simply being … [Read more...]

Why Marketers Should Go Rogue with Blogger Outreach

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One of the principals that I follow when it comes to marketing is to not follow any principals. I’m a fan of embracing all aspects of marketing as one giant grey area and I stray away from strategies where people try to assign rules or draw strict black and white lines. Ugh. When I coach clients on their blogger outreach strategies, I certainly give … [Read more...]

5 Design Principles That Drive Social Customer Experience Marketing

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Traditional marketing used to be known for its inside out approach. The idea was to create a cumulative series of messages known as brand impressions. Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. Hannah … [Read more...]

The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes

The-Foolproof-Method-To-Find-Alluring-Sweepstakes-And-Contest-Prizes-V1 copy

Running a contest or sweepstakes is a great way to reach more people. And attracting fans and collecting email addresses is often an added bonus. But,occasionally, your sweepstakes or contest can attract the wrong people: people who will never buy. And that’s frustrating. Or even infuriating. That said, there is no problem with people wanting to win a … [Read more...]

10 Tools to Help Get More Social Media Traffic

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In past blog posts, we’ve gone through tips on how to get more traffic from almost all major social networks – this month I’d like to share with you some of my favorite tools that can help you get more social media traffic more easily. 1. Triberr If you keep a regular blog, I recommend you create an account with Triberr and use it regularly, and you can … [Read more...]

How to Make Your Content, Messages and Ideas Stick

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It's a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. The sad fact is, we have all gotten used to quickly flitting from one piece of info to another. But sometimes, just … [Read more...]

5 Tips To Avoid Cheating And Riot At Your Facebook Contest

5-Tips-To-Avoid-Cheating-And-Riot-At-Your-Facebook-Contest-V1 copy

If you have ever ran a Facebook contest before you know people want to win. And that’s okay, those hungry fans are exactly the reason you are running a Facebook contest in the first place! You exchange the possibility of winning with their contact details and other quality information. However, there can be temptation to cheat, especially in the case … [Read more...]

Embrace the “One to One to Many” Approach by Working with Bloggers

Embrace-the-One-to-One-to-Many-Approach-by-Working-with-Bloggers-V1 copy

One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Instead of running a … [Read more...]

Evolving From #SoLoMo to Customer Experience Marketing

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Moving forward, my blog posts will focus on the integration of social into the marketing mix. Why? To create a relevant and compelling customer experience that can turn into a competitive advantage. Some time ago, I noticed the #SoLoMo hashtag and I was intrigued. #SoLoMo is an abbreviation for social, mobile and local marketing. If you would like more of … [Read more...]