The Content Marketing Mantra: “Create Once, Use Many”

The Content Marketing Mantra: "Create Once, Use Many" #contentmarketing

When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. However, the best-case scenario is to … [Read more...]

Overcoming Pain Points in Blogger Outreach

Overcoming Pain Points in Blogger Outreach

Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. For this awesome collaborative marketing blog that you currently find yourself on, I am in charge of covering all aspects of blogger outreach. And I take this task seriously. To ease … [Read more...]

How to Drive Traffic From Social Media Contests

How to drive traffic from social media contests

Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Make sure you take the time to plan your … [Read more...]

5 Ways to Create an Engaging Customer Experience

5 Ways to Create an Engaging Customer Experience

Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. First I’ll briefly review the five essential ingredients: Utility – Your product or service offering has to have value for your customers, and most important, it must have value from the customer’s … [Read more...]

How to Promote Your Social Contests to Lure More Subscribers


Ever had this feeling? You did everything you could, but your contest didn't reach your goals. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn't work, despite your best … [Read more...]

10 Tips for Developing Better Blogger Outreach

10 Tips for Developing Better Blogger Outreach

Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any blogger outreach strategy … [Read more...]

Content Marketing — “ Storytelling ” for Today’s Marketer

Content Marketing "Storytelling" for Today's Marketer

As the advertising and marketing world begins to understand and deploy content marketing, so come with it the "best practices." You can also argue that there are no hard and fast rules to ANY marketing technique, there are certainly patterns which derive more success than others. However, the industry often leans on the term "best practice" more like a moral … [Read more...]

A Five Minute Offline Task That Builds Online Community

A Five Minuted Offline Task That Builds Online Community

From the day we started Tailwind, Alex and I agreed that above all else we had to invest in our community. Our community of users and advocates are not only a competitive advantage, but they are literally the reason our company exists. If they don’t find value in what we’re doing, we should do something else. In the early days, getting traction with our … [Read more...]

How to Use Social Media for Small Business Marketing


I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small business social media marketing! FYI that post … [Read more...]

[CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

CASE-STUDY-How-To-Woo-Your-Customers-This-Travel-Company-Knows-V1.min copy

Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene, it was a perfect marketing tactic that is worth replicating. iDBUS is a French transportation company which offers a long-distance coach service linking major European … [Read more...]

Creating an Engaging Customer Experience In A Socially Connected Marketplace


What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Is it Facebook likes? Twitter followers? In my experience, we use the term carelessly. Recently I came across an interesting statistic; 80% of companies believe they … [Read more...]

Is it Time for a Blogger Outreach Tool?

blogger outreach tool social media marketing

Since I work for a company that produces blogger outreach software, I'm quite familiar with the topic. Whether it’s GroupHigh’s software or another company in our space, I asked my sales team to put together a thought out list of reasons why digital marketers and PR professionals decide to stop doing blogger outreach the manual way and opt for a tool to … [Read more...]

Social Deployment And Content Marketing are NOT the Same

social deployment content marketing social media marketing

There are a lot of misconceptions when it comes to the term "content marketing." One of them is the belief that content deployment should be carried out with same approach you would use with a traditional mixed-media campaign. Although social deployment and content media are indeed entangled in the same marketing fabric – they are not the same … [Read more...]

Video Marketing: How To Drive Traffic From YouTube


It’s no surprise that video marketing is continuing to grow in its popularity.  Every day more than 100 million Internet users watch an online video and 50% of users watch business related videos on YouTube once a week. YouTube stats are clearly impressive – the site now has more than 1 billion unique visitors each month and literally every minute 100 … [Read more...]

Do Social Contests Build Community?


At Tailwind, we often see that marketers are under intense pressure to generate results quickly. Getting organizational buy-in to support long-term investments can be a challenge. Yet, as the consumer journey becomes increasingly complex, the best strategies for building and sustaining community are becoming longer-term in nature. So, we often find … [Read more...]

Blogger Relations Are the Perfect Advertising Foundation

Blogger relations are the perfect advertising foundation

While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful. We now know that consumers are "ad blind" and want to hear about your brand from someone other than your brand itself. … [Read more...]

Initiating the Social Media Path to Purchase Model

Initiating the Social Media Path to Purchase Model #socialmedia #marketing

The traditional buying funnel has evolved to what we now call a buying journey. The new social path to purchase model has a broad range of significant implications along each stage of the buying process. Here are the implications at the beginning of the journey, prior to the purchase. Preparing for the Journey Consumers buy from brands they trust. … [Read more...]

5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads

5 Ways Facebook Contests Drive Engagement, Build Connections, and Capture Leads #facebook #socialmedia #marketing

Marketing apps can help you in a variety of ways. But, do you sometimes feel that there are just way too many options out there? It’s hard to decide which solution to go with, isn’t it? “I don’t know if I should I run a photo contest, a sweepstakes or a giveaway. Nor do I know the difference between them.” Well, at first it was confusing for me, … [Read more...]

Is Your Brand Fan Friendly?


When it comes to scoring word of mouth mentions about your brand from bloggers, the ideal kinds are those that are sincere and organically fit in to a blogger’s content. An organic and authentic brand mention is not a result of a sponsored post or reaching out to a mass number of bloggers who have no real connection to your brand. A good outreach marketing … [Read more...]