Once you decide that you want to integrate infographics into your marketing strategy, the most important decision you face is whether to create the infographic yourself, or to hire a designer who can do it for you.
Well before you make the decision, consider the pros and cons of both options.
Making an infographic on your own
I’ve seen a lot of self-made infographics by people who are not designers by profession. Some of them are really impressive, but many of them are not. At all.
There is a lot of great content out there that breaks down the basics of infographic design to a T. That being said, it becomes very apparent when a person has made no effort to read and put into effect those strategies. Creating an infographic on your own requires patience, effort, and time. No matter how simple the tool you are using is, anything worth sharing and reading requires a little elbow grease.
Two important questions to ask yourself before you decide to take on the challenge of creating an infographic yourself are:
- Do you have an eye for design?
- If not, do you have the patience to learn the basic skills required?
If you cannot answer at least one of those questions positively, then perhaps you are better off hiring a designer. If however you answered yes to the second question, you may move on to reading this comprehensive guide to infographic design, compiled by yours truly.
Even if you are not a designer, but you’ve always had a knack for artistic expression, producing an infographic should come naturally to you.
Picking the right method for making your infographic
If you’re not a designer by profession, the thought of using software like Adobe Illustrator or Photoshop may be a little daunting. Have no fear! There are plenty of infographic makers that exist to teach you how to create an infographic for little to no cost at all. Some are so simple that even my 80-year-old grandmother can figure it out!
Venngage has a simple drag and drop interface, making it nearly painless to create a custom design for your infographic. The tool is free to try, and only $19 a month if you choose to subscribe to the premium features.
For those of you who are not familiar with Adobe Illustrator, but you want to learn, it might be easier to start out with Photoshop to get a feel for the software. If that’s the case, I recommend using the tutorial entitled You Suck At Photoshop. It makes the process of learning the tool both entertaining and easy!
Both Beam and Datawrapper let you copy and paste your data from an excel document and easily choose from a number of preset styles to generate your mini chart.
Now let’s say you’ve attempted all of these options, and you’re still struggling to realize your vision. What are your options for finding an ideal designer?
Finding the perfect designer
If you’re a small business owner, the costs associated with hiring a design agency to produce an infographic for you might give you a heart attack. Some of these costs range from $1500 to $5000 USD. I don’t know about you, but that’s enough to cover more than three months rent for me.
In a case study done by Brian Dean of Backlinko, he talks about how Perrin Carrell grew his blog traffic substantially with an infographic. Perrin hired a freelance designer for less than $200 dollars and grew his blog by over 900%! If you were ever in doubt as to whether or not it’s worth even delving into the infographic realm, I hope this fact has made you reconsider your doubts and proven than infographics are great for SEO.
Use a site like Upwork to contract a remote freelance designer that can do the work you need, without causing extreme damage to your wallet.
If the cost and process for hiring a freelancer is still too steep for you, try reaching out to some startup companies and sites that make their own infographics and offer to do some co-marketing with them. You might be surprised by the positive response you get. My team and I get a lot of requests for marketing collaborations, and we’ve worked with plenty of other companies to produce infographics together.
Whether you choose to create your own infographic or use a designer, patience and clarity are absolutely key. The benefit of making an infographic by yourself means that if you already have a vision of what the result should be, you can control the outcome. Even though a designer might have more talent with various software, it can be hard to clearly communicate your idea to someone who barely understands your product and end goal. Trust me, I know and have experienced it on multiple occasions.
If you have any questions about designing your own infographic, feel free to leave a comment and I will be more than willing to provide some insight!