Many social networks are often overlooked when talking about website traffic, and many times it’s for completely wrong reasons. I am still often surprised by the traffic I get from different social networks that I never thought would get me any, and this was the case with LinkedIn a few years back, a social network that is still overlooked when it comes to traffic.
At the time I was mainly using LinkedIn for networking and I was surprised to see that traffic was growing steadily even though I had never actively tried to tap into that traffic source. Of course, as soon as I saw the potential I started using it more and tried to see how I can get even more traffic. And, in time (and at times) LinkedIn actually became not only a steady source of traffic, but also one of my number one social media traffic sources!
As we all know, LinkedIn is filled with professionals, businessmen and women and decision makers. And that shows in the traffic stats as well, as I’ve often noticed my LinkedIn traffic has a longer average visit duration as well as a lower bounce rate then many of my other traffic sources. Here are my top ten tips for getting more traffic from LinkedIn:
1. Complete your profile
Many people might overlook the importance of a complete profile. However, when you want to get traffic from any social network your first step should be to have a finished profile, and LinkedIn is no different from the others. Make sure your profile is 100% complete and that you’ve added a beautiful, high quality image that will compel people to spend more time on your profile and therefore be much more likely to visit your website. Try using the Rich Media tool, a feature that allows you to add different types of media to your profile, which could help you create a more beautiful and exciting profile as well as give you that extra edge over the competition. But most importantly, don’t forget to include your website link on your profile page.
2. Grow your connections list
A small connections list will not provide the amount of traffic that you are looking for. The bigger your list of first-degree connections, the better, as they are the ones who see all of your updates and actions on LinkedIn. Take advantage of LinkedIn’s new search engine that has an improved algorithm and extra features (such as auto-complete and suggested searches) to find more people to connect with and grow your list. You can also take advantage of the “get introduced” feature that allows you to search through your connections’ connections to find people to connect with and get the initial connection to introduce the two of you.
3. Update your status regularly
Just like with other social networks, it is essential to update your status regularly in order to get more traffic. I would recommend you send out at least one status update a day and that you always promote your latest blog post in order to increase traffic. Try to also include calls to action in your updates as this can be a great traffic-booster. When posting on LinkedIn, you should also consider the fact that it is used mainly by professionals and that they are most active during work hours (9am to 5pm) and especially right before and right after work.
4. Customize your links
As you’ve probably noticed, your LinkedIn profile shows a list of your websites: company website, blog, RSS feed. However, these terms are not the most enticing to the people that are viewing your profile. Fortunately, LinkedIn has a feature that allows you to easily customize these links so that they say what you want them to. Try to use this feature to explain what your blog and website is about so that people who are interested in those subjects are more enticed to visit. All you have to do to customize your links is got to the “edit profile” page and you will see “edit” links at the end of each website:
If people know what a website is about, there are more chances that they will click on the link!
5. Create a group
Creating a group should be one of your top priorities on LinkedIn, as it is a very useful feature that can get you lots of traffic. It is the best place to provide other members with your articles, posts and links and not only get more traffic, but you will also be able to establish yourself as an expert in your field. Once you’ve created your group, you have to be prepared to engage constantly, ask questions, comment and answer questions. Don’t be too sales-y and always give your website links, you should rather try to only give links wherever they are actually needed.
6. Join groups and engage with them
As I’ve said earlier, groups are a great source of LinkedIn traffic, so you should try to join as many relevant/niche groups as you can. LinkedIn has a “groups you may like” feature that makes it very easy to find new relevant groups to join. Try to be very active in these groups, answer people’s questions regularly and whenever you find a question that you’ve written a blog post about, share that link, as it would be much appreciated. And if you notice any questions that go unanswered, why not write an article yourself to answer it?
7. Answer questions
Just like groups, LinkedIn Answers can be a great source of traffic. Browse through questions and try to answer them and whenever possible include a link to a post that you’ve written about and relates to the question. This will also help you build your connections network, as well as help you establish yourself as an expert, which will get more people to visit your website regularly.
8. Use the LinkedIn Recommendations feature
The LinkedIn Recommendations feature allows you to recommend people that you think are great at their job and to get recommendations in return. A recommendation can be a great endorsement, and the more you have, the more people will trust you and your services and they will be much more inclined to visit your website.
9. Use LinkedIn plugins on your website
LinkedIn has a few plugins that, if added to your website, can help you increase your traffic and your connections. The LinkedIn Share button will allow people to easily share your website content with the click of a button, which means that their connections will be able to see it in their home page. If you have a LinkedIn Company Page, it is recommended to get the “follow” plugin so that your website visitors can easily follow you. Another great plugin that can get you lots of traffic is the Recommend button. By embedding the Recommend plugin on your website, your visitors will be able to recommend you and your services and their connections will be able to see it, thus increasing your chances of getting more traffic.
10. Add Work Samples to your profile
This is a new feature that is slowly rolling out to users, and you will only be able to use it if you have already received the promotional email from LinkedIn. Although I haven’t tried it yet it looks like a very useful feature that will really help raise traffic. It basically allows you to add media work samples to your profile in the Summary, Education and Experience sections. The more visually beautiful a profile page is, the better the chance that it will get more clicks and views, and ultimately more traffic to your website.
Are you using LinkedIn to boost your traffic? What other features are you using to increase your website traffic? Please leave your comments and insights in the comments section below.