Goodbye Job Boards, Hello Twitter! How to Use Twitter for Your Job Search.

Goodbye-Job-Boards-Hello-Twitter-How-to-Use-Twitter-for-Your-Job-Search-V2.min

I just finished giving a presentation on utilizing Twitter for your job search today to an audience of in-transition professionals.  While most of the professionals had a LinkedIn account (albeit half of them joined LinkedIn while being in transition), only a handful of them were on Twitter.  There is still a lot of confusion and fear about Twitter, and it takes a little while before you have your “Aha!” moment and become an active Twitter user.  If you’re already on Twitter, I hope this gives you a new perspective on Twitter.  If you’re still new to Twitter, jump aboard!  There’s never a better time to start embracing this incredibly addicting social networking and real-time communication platform!

I see Twitter going through what LinkedIn has gone through over the past few years.  I call it the “LinkedInization” of Twitter.  With LinkedIn, the executives joined, followed by the headhunters, and now the jobseekers have become active members.  With Twitter, the recruiters and corporate HR are also starting to join in troves.  And it is the same reason why they are on LinkedIn: it’s free!

Well, LinkedIn is not completely free for many organizations with paid accounts or using the LinkedIn Talent Advantage software.  But being able to pinpoint people you want to interview and contact them is free.

Twitter, as you know, is completely free at this point in time.  Why post jobs on Monster and HotJobs for hundreds of dollars when you can do it on Twitter for free?  The economics of Twitter’s attractiveness is easy to understand.  Plus, it helps brand the company being active on Twitter as well as get the message out to the type of employee they may want to hire, the social media-savvy type.

What does this mean for the jobseeker?  It means you should be taking advantage of the situation and establish a Twitter presence.  There are three basic strategies I discussed today in some detail with regards to how Twitter can aid you in your job search:

1) Windmill Network with Professionals That Can Help You Find Your Next Job

Just as you use LinkedIn to network and find hiring managers, employees at target companies to have informational interviews with, and recruiters, the same can be done on Twitter.  The advantage of Twitter is that the atmosphere and culture is a casual one, meaning that you can try to reach out and communicate with someone with an @Reply message.  No fear of an IDK on Twitter!  (Although you can be blocked and reported for spam on Twitter, so try to develop a rapport and use common sense when communicating.)

2) Brand Yourself as the Subject Matter Expert

There is no better place for online personal branding, other than your own blog, as Twitter.  Just as you want to be found on LinkedIn with LIPO: LinkedIn Profile Optimization, you also want to be found on Twitter tweeting the same keywords.  By sharing information that you have expertise on, be it your own opinion, blog, an informative article that you found interesting, or ReTweeting someone else’s information that you found relevant, you are branding yourself as the expert.  Don’t worry about numbers of followers: Twitter is the Field of Dreams.  Tweet relevant and valuable content and they will come.  And recruiters looking for someone with your subject matter expertise will find you.  Brand yourself with your tweets: After all, You are What You Tweet!

3) Follow the Twitter Job Posting Tweets

Networking is the best way to find a job in the hidden job market. When you look for a job on the Internet, you are playing roulette.  On the other hand, if you only spend a few minutes a day looking on the Internet for a job by limiting your time on these job sites, there is no harm done (the problem being when you spend ALL of your time on the Internet and not networking in person).  Just as you may get email alerts from Simply Hired or Indeed.com or even search LinkedIn Jobs for a position on a regular basis, give Twitter a try.  But instead of inefficiently following tweeters who tweet jobs or search for relevant hashtags, let TwitterJobSearch.com do the work for you.  TwitterJobSearch not only searches Twitter for every relevant job posting, it does it better than Twitter’s only search engine.  Add on their unique JobMap feature that actually visually puts jobs on the map for you to search for and you have a site that any jobseeker should be checking on a weekly if not daily basis.

There are many other ways to use Twitter for your job search, and there are also many subtleties involved in using any of the above three techniques.  But if you didn’t think Twitter could help you in your job search, think again.

And if everyone else is on LinkedIn, why not differentiate yourself and establish a Twitter presence?  A few tweets a day and you are on your way!

How do you use Twitter for your job search?  Any success stories to share?

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer
Social Fresh West

Comments

  1. says

    Interesting point of view about using Twitter to find your next job. Really, why post jobs on Monster and HotJobs for dollars when you can do it on Twitter for free? Also you can use such kind of free software as TweetDeck or Seesmic Desktop to search Twitter for job postings specifically in your area of interest.

  2. lisaolinda says

    I would be interested to see stats about how many people have found work through resources like Twitter and LinkedIn? Do you know of any resources? These are great tips.

  3. says

    Hi Lisa, These sorts of statistics I have never seen. You would have to ask everyone who found a job how they got it. It would be an interesting crowdsourcing experiment to gather this information. You can also google around and find quite a few success stories of people finding jobs through social media.

  4. says

    Good information Neal. I am a huge proponent of using Twitter for your job search and have written several complimentary blogs to yours such as a “Tweet Content Strategy for Your Job Search” and “Who To Follow On Twitter For Your Job Search.” With LinkedIn's new integration with Twitter- now is the time for all job seekers to get on the bandwagon!

    Marci Reynolds
    J2B Marketing

  5. says

    Pleasure to meet you Marci, and an honor to add some content that has value to supplement what you have been doing. I agree with you that, hopefully with the LI-Twitter integration, more job seekers will be jumping on the bandwagon.

    - Neal

  6. says

    As with most things……serendipity applies…..the more chances you afford yourself, the more probability something will develop. However, it's a lot like finding “love.” You have to be open to the occurrence, but you never know when it will actually come. Chance=Preparation + Opportunity. You want to up your chances…..be prepared and cast your “opportunity net” as far and wide as possible. Twitter, FaceBook, LinkedIn, …… The more the merrier !!!! Bring it on !!!!

  7. says

    As with most things……serendipity applies…..the more chances you afford yourself, the more probability something will develop. However, it's a lot like finding “love.” You have to be open to the occurrence, but you never know when it will actually come. Chance=Preparation + Opportunity. You want to up your chances…..be prepared and cast your “opportunity net” as far and wide as possible. Twitter, FaceBook, LinkedIn, …… The more the merrier !!!! Bring it on !!!!

Trackbacks

  1. [...] 21. How To Use Twitter For Your Job Search – Say goodbye to the job boards and hello to social networks when it’s time to find your next job. 22. 10 Ways To Use LinkedIn To Find a Job – Many online social networkers think social network sites can help you find a job, but most of those discuss Twitter. Here’s an article about using LinkedIn in your jobs search. 23. Network Your Way Into a Home Career – Teaching you to transition from college to the career world, “Classes & Jobs” discusses the best ways to make the connections that will help you make a career outside of a cubicle. 24. How To Lose a Job Through Twitter or Facebook – “What Not To Do” article from ITGS Online, about the likelihood potential employers search your social network homepages for deal makers or deal breakers when deciding to hire you. 25. Career Diva Eva Tahmincioglu – An author, MSNBC columnist and web journalist maintains this thinking man’s and woman’s career blog, discussing everything from career news to job Tweeting to finding the proper ergonomic chair. 26. Five Ways Google Can Save You Money – Google doesn’t just make searching the Internet easier or help you organize your emails. Google has five tools you might not know about that can make your life easier. 27. Microsoft Job Blog – Microsoft offers advice for job hunting, resume building and intervewin, whether you plan on working at MSFT or you’re just looking for job hunt suggestions. 28. Ten New Commandments For Career Success – The Hidden Job Market Secrets Blog discusses ten new concepts you’ll need to understand to succeed in the evolving career market. 29. The Future of Work Webblog – An interesting discussion of the future of the work environment and the jobs market, including this blog post about how the Internet is affecting people and their jobs. 30. Newton’s Quick Job Search Blog – Offers links to the most successful job search sites on the net, from the massive to the obscure, including “Wet Feet”, “Job Hunt”, “Dice” and “Groovejob”. [...]

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