Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps

Tutorial-Adding-Video-to-Your-LinkedIn-Profile-in-7-Easy-Steps-V3.min copy

When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides.  What is interesting is that, for the casual LinkedIn user, there are no “video” profile sections nor applications to choose from in the main menu, but both Google Presentation and SlideShare Presentations have always supported video.  This tutorial will cover the easiest way to get a video up on your profile, which I have chosen Google Presentation for.

Assuming that you already have a video of yourself, the entire process shouldn’t take more than a few minutes.

I cautioned in my book that there is a certain professional atmosphere on LinkedIn, so that any attempt to add video to your profile should only be done so in adding value to your professional brand.  Similar to the corporate atmosphere that is LinkedIn, I recommend you take a similar reserved approach, imagining a Fortune 500 executive looking at your profile and providing them with a visual experience that they would expect from being on the premiere social networking platform for professionals.

What if you have had the chance to be interviewed on TV or gave a speech that you feel proud of and happened to video tape it, and it positively reinforces your LinkedIn brand of being an expert in whatever you say you are?  Here is the easiest way to get that video on to the top of your LinkedIn profile, front and center.

You do have a custom YouTube channel for your personal brand, right?  Important: Make sure that the title of your video is easily recognizable.  Write it down, because you’ll need it in Step 5.

2.) Install Google Presentation

Google Presentation is one of the optional applications that LinkedIn has had for some time.  While the name doesn’t contain the word “video,” I will show you how to embed a video into your presentation using this application.  The first thing you need to do, assuming you haven’t done so, is to install this application here:

I have already installed the application, but if you haven’t you will select “Get More Applications…” from the “More” Menu Bar at the top screen.

Once you have clicked this don’t freak out: A new screen will now appear and you will be within the new presentation creation template within Google Docs.  This will be the “canvas” that you will work with.  Just to be on the safe side, your screen should look something like this:

5.) Search for and Embed a Video within Your Google Presentation

You’re almost there…and now’s the fun part!  Select “Insert” from the top menu, and you should see the drop-down menu which gives you the option for “Video.”  Click it.  You will now see the following screen appear as an overlay in the middle of the screen:

The search has been pre-populated with the term “funny,” but once again, there should be nothing funny with what you use here.  The search will actually be performed on all of the public files that are on YouTube.  Here is where you enter the title of your YouTube video or easily recognizable terms within the title that would distinguish it from everyone else’s.  Note that if you just uploaded your video it may not be indexed in the YouTube search engine yet.  Don’t freak out: Have a soy latte and try again in an hour.

Here is what the search looks like after I enter my name.

Cool!  The video I want to embed in my LinkedIn profile is the 3rd one from the top!  Selecting this and then entering “Select video” on the bottom will embed it on the Google Presentation canvas as follows:

Man I look small!  Let’s stretch it out by first moving the YouTube image to the upper-left corner:

And now we stretch it to cover the entire canvas by clicking on the white square in the bottom right-hand corner of the image.  It should stretch to completely cover the canvas and look like this:

Assuming you’re happy with the way it looks, and have spent a few seconds looking at it, Google has probably already proactively saved the presentation for you with the name “Untitled Presentation.”  Your presentation is now complete!  That being said we don’t want to cut corners, so let’s do this right by renaming this presentation with something that is in line with the content.  This can be done by selecting “Rename” from the “File” dropdown menu as follows:

Selecting “Rename” will allow us to choose whatever name we want on this screen: (excuse the Japanese characters ;-)

After renaming, we’re finished with Google now…let’s go back to the Google Presentation LinkedIn screen.

6.) Publish Your Masterpiece

It is important to now refresh the LinkedIn screen where you left off inside the Google Presentation application so that it can synch up with the presentation that you just saved in Google Docs.  Once you refresh the screen, the name of your new file should appear in the “Select a presentation” section.  Go ahead and select it.  Your screen will now look like this:

Now press “Post to profile,” after which you will get a screen that says your presentation needs to first be published before posted.  Select “OK” and after some internal browser communication between LinkedIn, Google Docs, and YouTube, your video will shortly appear on your LinkedIn profile.

7.) Move the Position of Your Applications within Your LinkedIn Profile

If you thought you were done, not so fast.  Your video will now appear on your profile, but it may be buried so far deep below that it has no impact and won’t be seen by most readers.  If you really want to make an impression here, move it as far to the top of your profile as you can to make an impact.  If you didn’t know that you could reorder the sections on your LinkedIn profile, check out this handy video from the source:

Once you decide where you’ll want to move your video to on your profile, you’ll immediately notice a flaw in the way that LinkedIn has implemented this functionality for applications: All of the applications move around as one “bundle.”  If you only want to move Google Presentation to the top but leave Events, Amazon Reading List, and the other applications that you have installed buried below it, you can’t.  You may find yourself doing what I did: Deleting all of the other applications with the exception of Google Presentation.  I always tell people that a strategy involves deciding what not to do, so this is the time to make a strategic decision.

The highest that you can move your work of art is to right under the top blue box of your profile.  If you decided to move it there, it should look exactly like it does on my profile, which you can confirm below or by navigating to Neal Schaffer’s LinkedIn Profile (and, yes, feel free to add me to your network):

There you have it!  As my children would say, easy peasy lemon squeezy.

If you had any problems in the process, or found easier ways to accomplish this task, please comment below to let everyone know.  In the same manner, if you’ve added a video to your profile that you want to show off to the rest of the world, why don’t you tell us about it in the comments with a link so that we can check it out?  Thanks!

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer
#smss2014

Comments

  1. says

    I successfully used this tip for the last few months.  Then, suddenly in the last few days, the embedded video no longer shows on my LinkedIn profile.  I’ve uninstalled and reinstalled the Google Presentation app a few times, and deleted / created new presentations but still nothing shows.  Has LinkedIn somehow axed this capability?  The service seems to be pretty antiquated to not allow video on a profile!

    • says

      Hi Dave – thanks for pointing this out! I actually checked my own, and although it prompts me to upload a new presentation when I view my own profile, when I go into the Google Presentation app it says that I currently have a video showing on my profile.

      This is clearly an issue with the LinkedIn platform – I believe we should both be contacting LinkedIn Customer Service about it!!!

        • says

          Hi Carl, Unfortunately no news. To be honest with you, this isn’t the only functionality that is broken and it is not the first time. I actually have lost the ability to remove connections!!!! Browser times out each time I try… Recently, those that have contacted LinkedIn Customer Service have had their accounts suspended if there is something that they do not like in your profile (such as putting “LinkedIn Expert” in your headline – something which I do not do but others who did paid the price).

          The net-net is, I have yet to contact LI CS. That being said, SlideShare also can display YouTube videos, and since SlideShare is still working, you might want to upload your video there and try that.

          Hope the info helps!

          • Carl Sherriff says

            Thanks Neal.

            I have gone thru the process correctly about 10 times now. Google apps says all good, but nothing appears on LI profile.

            I’m now wondering why my video was deleted by Linkedin.

            Interesting, I tried Slideshare and they are now charging a fee for uploading videos. I wonder if this is what’s happening at linkedin & Google apps, i.e. thinking about charging a fee for videos.

            Also, maybe you mentioned the fact (?) that Slideshare vids start up immediately when you arrive at the page, which can be a negative to potential business. Google apps are click to start.

            Anyways, my reel is integral to my profile (cartoons & animation!)
            so I’ll keep trying to solve and keep you posted. Please let us know if you have a breakthrough!

            Thanks & Cheers, Carl.

          • says

            Hi Carl,

            Very interesting indeed. I don’t think that LinkedIn is trying to monetize this, but who knows. The longer they make no announcement about it, the more mysterious it gets. And considering how there have been a number of people who have had their accounts suspended recently, it’s hard to say what’s going on up in Mountain View. I just hope they explain how we can get videos going on our profiles again. I’ll be sure to let you know the minute I hear something new!

            @Neal

          • Carl Sherriff says

            I have written to LI tech support today. It’s been received, I’ll let you know as soon as I get a reply. Or maybe ‘if’ I get a reply.

          • Brian L. says

            SlideShare changed their tune on hosting videos for free since videos take up lots of storage space which eventually adds up in costs. Seems like YouTube is one of the few to offer free video posting (thanks to Google’s cash reserves) and as mentioned you can still put a YouTube into SlideShare but I think the quality is somewhat inferior to being able to post an mp4 file in PowerPoint (which would require SlideShare store the video) and put the PowerPoint in SlideShare.

            Video posting via YouTube should be relatively free to LinkedIn. Google pays for the video storage and the user/company pays for the bandwidth when accessing a YouTube video and with video practically non-existent on LinkedIn can’t see companies having an issue with it.

      • says

        I received a prompt reply today from LinkedIn support.  The issue has been punted over to Google.  I’m headed over to their support site to see what’s up.

        —- quote response from LinkedIn:

        Hi Dave,

        I’m so glad you are using LinkedIn Applications. We do host that application on
        our platform; however, our partner, Google has asked to provide the primary
        support for their product. Please use the contact information below to contact
        them directly. I’m certain they will be able to provide the most current
        information about this application.

        http://support.google.com/docs/?hl=en

        Regards,

        Steve

        LinkedIn Customer Service

    • Jerome says

      I too lost my Google Presentation that was a video. I came in looking for answers. If it doesn’t come back, I’ll try Slideshare. Thanks

  2. says

    Thank you so much for all of your research and reporting Dave! You would think that LinkedIn would announce to their members that there is an issue with Google that they are working on together … anyways, let’s hope that Google fixes it – soon!!!

  3. Brian L. says

    Ironic given Google owns Apps and YouTube which is used as the video source in Google Apps. I would think LinkedIn would be welcoming more users to post videos on LinkedIn Apps (only SlideShare and Google Presentations post the video Box and Huddle only allow others to access via folder which isn’t a great option if you’re trying to promote your profile) since video should increase viewership which makes their ad business more lucrative.

  4. Brian says

    The response from Google is as follows:

    “Thanks for your patience while I’ve waited
    for an update. Our team is continuing to work with the team at Linkedin,
    but unfortunately, we may no longer be able to support this integration
    together. In the short term, we’ll likely be disabling the option to
    insert presentations into your Linkedin profile. Unfortunately, that is
    as much information as I have at the moment, but I will update the
    thread if I learn any additional details or plans.”

    Given the cash that Google has to fix things my guess is that Google rolled out a lot of changes online that have technology improvements and these changes would require LinkedIn to make changes on their end to get the App working again that LinkedIn doesn’t want to do. Otherwise it’s quite hard to understand why the fix is so complicated or why the integration wasn’t tested first if changes were in fact made over the last few months.

  5. says

    Thanks for the comment – and, yes, LinkedIn recently changed the way they handle Google Presentations. The only way to show a video now is to use SlideShare application, and you will need a paid SlideShare membership in order to do so ;-(

    • says

      Hey Ed – thanks for the comment, and you bring up a good point that the blog post should be revised or a new one written considering that LinkedIn has recently stopped supporting Google Presentations. I’ll take that as an action item.

  6. says

    Hey Darrell – appreciate your comment and will work on revising it. What you can do is to create a video, upload to YouTube, and then use the SlideShare Pro account to show on your profile. The Google solution was more eloquent – and free – and it is unfortunate that LinkedIn themselves never announced that they were discontinuing the product – I only found out from a commenter like yourself!

  7. pixelriffic says

    In a rather sad turn of events, Linkedin has disabled applications. Period. They do now support linking to media, but not embedding. I think this is pretty sad, and very short sighted. As a videographer, this is the only way to show my work. Yes, you can link to a video, but this is rather 1994 era tech, for what is supposed to be the leading business networking site.

    A shame.

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