HOW TO: Tweet Your Way to Finding a Job on Twitter

HOW-TO-Tweet-Your-Way-to-Finding-a-Job-on-Twitter-V2.min

I have given many presentations on social media and your job search.  Everybody is finally “getting” LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search.  Today I want to talk about one strategy that I discuss on Twitter and your job search, and a story of how one Windmill Networker found success through thinking outside of the box and integrating the people he meets on Twitter with LinkedIn with real-life!

Personal branding is important in your job search to help differentiate yourself from all the other job seekers. But in social media, personal branding is more than just a differentiator: it can help you be perceived as a thought leader and get found by more relevant people sooner.  And Twitter is the perfect platform for this: just by tweeting about interesting reads from your industry that you’re already perusing anyway, you start building up your personal brand and people start to follow you.  Opportunities appear.

Rather than my speaking more about this, I am going to hand the pen over to today’s guest, Ken Nicholas. Ken Nicholas is a dynamic Sales leader and powerful Sales talent, with acclaimed successes in Social Media, Digital & Print. He has been the driving sales force behind leading ad programs that have resulted in winning Print Media Plan of the Year from AdWeek as well as creating a core part of the social media ad program that recently won the “Best in Social Media” Catalyst Award from JD Power & Associates. He writes an Industry blog, MindOnMedia[Sales] that has been linked on the AOL Autos blog family to date. He has also recently consulted with a Top-15 Ad Network and a WebTV/Video trade site, as he continues his look at new opportunities in 2010. Please feel free to reach out to Ken by connecting with him on LinkedIn.

Ken Nicholas

[This Post is dedicated to Neal Schaffer, visionary leader of SoCal Sushi Lunch events & social media expert/author of Windmill Networking.]

Almost by accident recently, I came across [yet] another way to utilize Twitter, one that I personally had not seen or heard of anywhere else until I inadvertently, well, used it. The technique is actually quite simple, can create new Interview/Job Lead oppty’s for each of us, AND demonstrate your expertise in the Career area you are pursuing…all at the same time. Really.

How? Over the holidays, I did a Tweet about a certain topic in the field I am in [and hope to find my next job in], Media Sales. In so doing, a firm that I had never heard of apparently does an ongoing ‘Auto-Search’ for keywords on Twitter that were exactly on the topic I had written about, and a day or so later, they started to Follow me.

Curious [as I had never heard of this firm], I clicked from the Notify email that they were now following me, through to their Website. Obviously, they were following me for a reason [the Tweet on that topic], so why not check them out? I did…and then clicked their ‘Careers’ button.

It turns out, this firm that I had never heard of…that found me from a Tweet that I had done…had a job opening; a Sales spot at the exact level I was looking for.

So, I of course applied. But I wasn’t done. I then went to LinkedIn [here is where I thank Neal Schaffer for his tireless evangelizing], found the C-Level person that I needed to find, sent HIM a note, and told him that I had applied, and they basically would be crazy not to look at me…since they were already following ME on Twitter! The logic works: they can’t question your expertise [they searched by keywords that YOU used], and can’t question your relevance [they are following YOU on Twitter.]

And, in my case on the Sales side, they can’t question my Sales skills, as my effort describes here, including asking the C-Level guy ‘for the order’; in this case, an interview.

Does this work? Well, I created a Job Lead from a company I had never heard of. And I have the first phone interview with them next week. I’ll take it! As I am my own Sales Mgr here, I am adding this to my own sales Career ‘pipeline’.

This is just one more example of how Social Media is & will be used, that could never have been predicted, or really created, in any other way. If you want to find out more about how I did this, get in touch~! Good Luck & Good Selling.

Have you had similar experiences in gaining new job leads from Twitter or social media?  Please do share for all of us to learn from!  Thanks!

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

@nealschaffer

Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
9 Things That You Must Consider in Your PR Plan http://t.co/BnZA3mEQNT via @leaderswest - 4 hours ago
Neal Schaffer
Social Fresh West

Comments

  1. says

    I'm not yet convinced that Twitter is an effective job search method for candidates and a sourcing strategy for recruiters/hr managers/hiring managers. I'm starting to think it's a major waste of time as a focused strategy.

    I like the example of the individual in this blog post writing about his expertise and getting picked up by a company based on a keyword in that tweet. This is real personal branding – whether it be in your blog, tweeting, facebook, group discussions. That's different than searching for jobs or searching for candidates.

    Barry Deutsch
    Partner
    IMPACT Hiring Solutions

  2. says

    Hi Barry,

    Just crossed paths with you on the Career Rocketeer LinkedIn Group News board!

    This blog post was written purely for the jobseeker. And, like anything else in social media, it could be a waste of time if you don't align time spent with an objective. Also, as I commented on our discussion on LinkedIn, LinkedIn should be the primary focus of your jobseeking strategy. That being said, there are people finding jobs on Twitter and Facebook, so for some people Twitter could be a good part of an integrated strategy.

    Personal branding and searching for jobs, I feel, are very connected. I find very few peopke are finding work simply “searching for jobs” anymore. It's all about a combination of networking to attack the hidden job market (which can be done on Twitter/Facebook/LinkedIn) and what I would call “Inbound Marketing” or attracting potential hiring managers or recruiters through the strength of your personal brand. I believe that is “job searching” in 2010. Job boards still have their role, and the LinkedIn Job Boards are high in quality, but any time you're applying for a job there you're one out of a few hundred competing for the position…and here, as well, your personal brand will work in your favor to help differentiate you and hopefully get your hired over the competition.

    Searching for candidates is a whole other story where you are the master and have the subject matter expertise. It would appear that LinkedIn, because of the number of people on it and the ease of searching and contacting someone, would be the preferred method to find candidates.

    Thank you for your comments, Barry, and I hope to see you stop by again!

    - Neal

  3. says

    I'm not yet convinced that Twitter is an effective job search method for candidates and a sourcing strategy for recruiters/hr managers/hiring managers. I'm starting to think it's a major waste of time as a focused strategy.

    I like the example of the individual in this blog post writing about his expertise and getting picked up by a company based on a keyword in that tweet. This is real personal branding – whether it be in your blog, tweeting, facebook, group discussions. That's different than searching for jobs or searching for candidates.

    Barry Deutsch
    Partner
    IMPACT Hiring Solutions

  4. says

    Hi Barry,

    Just crossed paths with you on the Career Rocketeer LinkedIn Group News board!

    This blog post was written purely for the jobseeker. And, like anything else in social media, it could be a waste of time if you don't align time spent with an objective. Also, as I commented on our discussion on LinkedIn, LinkedIn should be the primary focus of your jobseeking strategy. That being said, there are people finding jobs on Twitter and Facebook, so for some people Twitter could be a good part of an integrated strategy.

    Personal branding and searching for jobs, I feel, are very connected. I find very few peopke are finding work simply “searching for jobs” anymore. It's all about a combination of networking to attack the hidden job market (which can be done on Twitter/Facebook/LinkedIn) and what I would call “Inbound Marketing” or attracting potential hiring managers or recruiters through the strength of your personal brand. I believe that is “job searching” in 2010. Job boards still have their role, and the LinkedIn Job Boards are high in quality, but any time you're applying for a job there you're one out of a few hundred competing for the position…and here, as well, your personal brand will work in your favor to help differentiate you and hopefully get your hired over the competition.

    Searching for candidates is a whole other story where you are the master and have the subject matter expertise. It would appear that LinkedIn, because of the number of people on it and the ease of searching and contacting someone, would be the preferred method to find candidates.

    Thank you for your comments, Barry, and I hope to see you stop by again!

    - Neal

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