This Google Plus for business blog post has been a long time coming, and today I was reminded once again of the general misunderstanding that the public has regarding Google Plus with a tweet like this:
Now, I’m not trying to pick on anyone in particular here, because social media is all about communication and the exchanging of ideas and information. It’s a valid question that I get asked a lot, and the most common thing I hear from savvy business people who might be more active in other social media channels yet stray away from Google Plus is,
None of my friends are on Google Plus, so why would I want to use it?
So to all of you who are still in doubt, I ask you the following question:
Is SEO (Search Engine Optimization) and getting found on Google important to your business?
The Undeniable Relationship between Google Plus and SEO
I see companies who spend a lot of money on SEO or PPC (Pay Per Click advertising) yet don’t even have a presence on Google Plus. Just by being active on Google Plus through sharing content, engaging, and being circled by others, random conversations can potentially achieve first page results in Google search like this one did for the term “thank you:”
On average, as a Google Plus user, I am seeing that one or two out of every first page of Google search results come from content either written by or recommended by my Google Plus circles. This is all happening organically, of course – with zero SEO effort.
Google Plus is a Completely Different Type of Social Network
Some people say that Google Plus isn’t a social network and some compare it to other social networks. I say this: Google Plus is a great place to aggregate your shareable content, ideas and opinions to benefit those in your circles. Here’s a classic example: I own an Epson printer that has been on the blink, and despite searching the Internet I couldn’t find out how to solve the problem I was facing. After a lot of time and frustration, I finally figured out the issue. I then created a Google Plus post to share with my followers. If they were to do a search on Google for that information, they would hopefully find it and I would have helped them.
I don’t recommend joining Google Plus and posting for SEO as it is also a great network to meet and engage with thought leaders across a wide variety of industries. But comparing it to Twitter would probably be the best analogy, because there are a lot of people sharing a lot of information that then serve as the springboard for unlimited discussion on the topics being shared. Don’t you want to be found by Google similar to how you want your tweets to be found by others?
How Did You Get Started on Twitter?
For those ready to tip their toes in the Google Plus water, I ask you: How did you get started on Twitter? Were all of your friends on there? Probably not. But you joined in hopes of making your company more discoverable in the Twitter community and following others relevant to your business to see what they were saying. Google Plus is no different. In fact, even though there is a different way to write for the Google Plus community, if you are as active on Google Plus as you are on Twitter, I am confident you will see both increased engagement AND increased website traffic as a result.
I recently created a Social Business Unplugged podcast episode if you want to hear me speak for 8 minutes on the topic for further background:
Google Plus Resources
Windmill Networking is fortunate to have someone I consider to be one of the top thought leaders regarding Google Plus, Mark Traphagen, as our contributor to help you better leverage the site for your business. For your convenience, here is a top ten collection of posts that he (as well as a few from myself…) has published here on the subject that I highly recommend you read that will give you a step-by-step hand-holding in getting started and ramping up your Google Plus experience – as well as the unprecedented opportunities that await your business:
- Your Google Plus Network is More Powerful Than You Know (Mark Traphagen)
- How to Build Search Engine Ranking Power with a Google Plus Brand Page (Mark Traphagen)
- The First Five Things You Should Do with Your Google Plus Business Page (Mark Traphagen)
- Grow Your Google Plus Business Page with the Power of Sharing (Mark Traphagen)
- How to Create Google+ Posts That Get Read, +1ed, and Re-Shared (Mark Traphagen)
- Google Plus Communities: Connect Your Brand Like Never Before (Mark Traphagen)
- Three Ways to Use a Personal Google Plus Profile to Build Your Business (Mark Traphagen)
- How to Use Google Plus for Personal Branding and Establishing Author Rank (Neal Schaffer)
- Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It (Neal Schaffer)
- Google Plus: The Time is NOW for Your Business (Neal Schaffer)
I also highly recommend that you circle Mark Traphagen on Google Plus and feel free to ask him your G+ questions: He is one of the kindest and helpful people you will meet in all of social media.
The purpose of this post was to convince those that have strayed away from Google Plus to start using it to help your business. Did I convince you? Or are you still holding back? For those of you already active on Google Plus, can you share with us the tangible benefits that you have seen? Thanks!