Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts.
If you haven’t hopped on the Periscope bandwagon yet, I encourage you to create an account and start watching broadcasts to see if it could work for you. Tons of people all over the world are using Periscope for business, and you can too!
Today let’s talk about how you can use Periscope to drive traffic to your website. Whether you are promoting an opt-in, a product or service, or just want to drive traffic to your blog, Periscope can help you bring in the traffic.
Here are a few tips to get you started:
Put Your URL in Your Bio
After you create your account, make sure that you fill in your bio. There is no space for a website link in your Periscope bio, so make sure to put your site URL in your bio.
Also include what you tend to scope about so people who are considering following you know if your scopes will be interesting to them. Don’t forget to add a few emojis as well – Periscopers love their emojis!
Know Where You Want to Send Traffic
For each scope that you do, you should know what your main call to action is for the scope and where you want people to go. Just asking people to visit your website homepage to find out more about you might get you some traffic, but it is not as effective as having something specific you would like your viewers to go look at, such as a blog post or a free download.
Most people have a specific theme or topic that they discuss on each scope. The more relevant your offer is to your topic, the more likely it is that people will follow through and visit the page that you want them to.
Maybe you just published a blog post with 3 awesome tips. You could scope about one of the tips, and then send them to the post to find out 2 more. Or maybe you have a great new opt-in that you just created that you want to start collecting email leads with. You could scope about the same topic as your opt-in and then encourage people to download it to find out more.
Create an Easy to Remember Page URL to Promote
There is no way to post links on Periscope, so people need to remember your URL and then go and type it in their browser. If the URL that you want to send people to is long or complicated, it’s going to be difficult for them to remember it. Create a page on your site with a simple, easy to remember URL.
Many scopers use the same page on their website to drive all their periscope traffic to, and they just update the page based on what they’ve scoped about recently. So you could direct people to yourwebsite.com/periscope. This makes it really easy for your regular viewers to always remember where they can go to find more information.
Have the URL Written Somewhere
Since there is no way to post a link to your viewers, you need to get creative about how you are going to show your viewers the URL. Saying the URL out loud is not as memorable as seeing it written out, and having it written also makes sure that people know how to spell it properly.
It’s best to plan this in advance so you don’t end up scrambling for some way to get your link to them. If you’re scoping at your desk, you can create a graphic that you display on your computer screen, or just open up the site in your browser and show your viewers. Even just writing it on a sticky note or whiteboard works – your viewers don’t expect you to be perfect!
You can also try asking the attendees to type the URL in the chat so that others can see how it’s spelled.
Share Great Content
If you really want people to watch your scopes and then visit your website, the best way to do that is to just share valuable content with your viewers. The best part about Periscope is being able to connect with others in a real, authentic way and share your knowledge with them. Create great scopes, and people will be inspired to go and visit your website to learn more about you and what you have to offer.
Have you scoped yet? What are your best Periscope tips?
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