If you sell B2B services, you’ll probably find that the holidays are a bit of a lull.
As a result, I find it’s the perfect time to tidy up your blog and make sure you’re starting off the new year on the right foot with everything in order.
So, what should be on your to-do list in order to stay off the naughty list of content marketers?
Here are my top 4 recommendations for tidying up your blog for the New Year!
Configure Goal Settings For Google Analytics
Most people who take their blog seriously set up Google Analytics or an equivalent tracking analytics.
Fewer people actually set up goals in their Google Analytics.
But if you don’t have goals, what is the point of the blog?
Here are some goal ideas:
- Sign ups or account creations
In my opinion, the further down the funnel you can go – the better. So, decide which are right for you in 2016, and then configure your Google Analytics.
Setting up goals in Google Analytics is generally not that difficult, but it pays to do it sooner rather than later because you can’t apply them historically. That means every day that you don’t have them installed is a day that you are not getting that vital information and can never get in the future.
For example, wouldn’t it be nice to know which traffic sources are driving the most conversions, so you can double down on them in 2016?
So before you do anything this year, take a step back and reflect on your goals and the metrics that you measure them by. Then get off your butt and configure them.
Once you’ve done it – you’re set for life!
Hire A Designer
Design is becoming fundamentally more important to stand out in the crowd. With only a few seconds to make an impression, having stellar design is a reason for someone to stick around before they’ve even invested into checking out your content.
The specific areas in which I like to incorporate stellar design, are:
- Featured images
- Blog post images
- Content upgrades
All of these can lead to more shares, engagement, and newsletter opt-ins.
The problem, of course, is who is going to do all of this?
Luckily, the world created people with design talent, and they can typically be hired off of freelance marketplaces for the reasonable price of $10-$15 / hour. Seriously, design doesn’t have to be expensive.
If you’re serious about making your blog stand out, but just don’t have the time to invest in making it pop, hire a designer.
Many contractors will be on the lookout for employment in the new year as their older contracts come to an end.
Make An Influencer Wish List
Personally, I always make a goal to connect with a certain number of people each year. I find that if I don’t make it a point to build relationships with people, then the rate at which they happen organically is much slower than what I want.
Therefore, I encourage you to make an influencer wish list – a list of influencers you wish to connect with.
The simple act of writing it down is likely to nudge you closer to sending them an email, introducing yourself, or commenting on their blog, eventually resulting in a relationship that can leverage your business for years to come.
Finding influencers is not difficult at all, and I suggest coming up with a list of 25 you can be serious about getting to know (that’s only 2 a month).
Imagine how much more leverage your content would get if you had 50 influencers to reach out to every time you published something?
Write Out Your Content Calendar
Are you finally ready to make a commitment to publishing fresh, new content on your blog – frequently?
If so, perhaps the number one problem business bloggers run into is simply running out of ideas.
The easiest way to combat that is to brainstorm them BEFORE you need them.
Sit down, and brainstorm 52 topics – one for each week.
It doesn’t mean you have to write exactly these articles, but it will mean that you always have ideas to draw from in the moment.
If you’re ready and able to, assign a new piece of content for each week. Trust me when I tell you that this will significantly take the burden off of producing new content each week (the ideation phase causes a lot of friction to the process, and if you already know what you’re going to write, it’s one less excuse later).