3 Ways to Filter Through the Growing Content Noise on LinkedIn

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I was recently interviewed by Haydn Shaughnessy of Forbes for the article “How to Power Your Professional Networking Through LinkedIn.” Haydn did an excellent job of interviewing me by posing questions that others have never asked, and therefore I provided advice there that I have never provided anywhere else. Make sure you check out the article for the full details, and please share with your networks if you think the advice would help them.

One of the questions that resonated with me was his question,

“When people share content on LinkedIn it just seems to be part of the usual web of noise. Are there any special tips for how I should view content in a LinkedIn context?”

Just as when I present on social media for business I use a Gen X perspective to contrast the emergence of the social web with the emergence of the Internet two decades ago, being an early active user on LinkedIn gives me the same historical perspective to say that LinkedIn used to have very little noise.  As every social network gets bigger, they invariably get noisier.  Even with that fact, I always thought information sharing in the context of LinkedIn had traditionally been marked by less volume – and noise – and higher quality.  Two things changed this:

After the integration with Twitter, and with a growing number of marketers who seem to be more “vocal” these days on LinkedIn as it grows in popularity, it has become more of a noisy atmosphere, but that’s not to say you can’t find valuable content that can help you meet whatever objective you have for being on the site.  In fact, after I gave it some thought, no other social media website around gives you these power filters to help you find information that is relevant to you and your objectives.

So, for the first time in public I revealed my concept of the 3 filters to view LinkedIn content by that I want to share with you as well today:

  • Your Connections Filter = Network Updates – Compared to Facebook, or Twitter, and with the exception of integrated tweets, you’ll find that the number of updates here is fewer than on other networks. LinkedIn has also given you the ability to “hide” the feeds of anyone you don’t want to appear, so it is easy to maintain a tight and “quiet” News Feed of your connections to keep on track of what is happening inside your network. I recommend that everyone check on their News Feeds on a daily basis as a way to keep in touch with their network and engage where appropriate.
  • Your Interests Filter = Groups – LinkedIn Groups give you an environment to network with others having the same professional interests. Sure there are huge groups out there that aren’t moderated and/or are filled with spammy, unrelated content. There are also hundreds of thousands of smaller groups with fewer numbers where serious discussions and content sharing are going on. Just like the Internet itself, there is no “TV Guide” for any of this, but at least you can subscribe to daily or weekly Group digests so that you can see which Groups resonate more with your content viewing objectives.
  • Your Industry Filter = LinkedIn Today – LinkedIn Today is a fantastic application that aggregates all of the status updates that appear on the site – including integrated tweets – and shows you the most shared content amongst users in the last 24 hours organized by industry. This is the best filter for which you to view content as articles have already been “vetted” by your industry peers on the site. Doing a search on Today further brings you to LinkedIn Signal, the ultimate way to map Today with your Professional Graph.

Sure, there are other avenues for content sharing and information gathering such as Answers or other optional applications including Slideshare and what not, but if you only had a few minutes a day to spare on the site, the above three filters would be my recommendations for making valuable use from the information sharing that is occurring.

Do you think LinkedIn has become too noisy of an atmosphere for information gathering? What filters and applications do you use most to find pertinent information on the largest social networking website for professionals?

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer


Author, @MaxYourSocial | Founder @msocialbusiness & @socialtoolssmmt | Trilingual Social Media Strategy Consultant, Coach, and Speaker
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Neal Schaffer
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  1. says

    Top class article Neal….. I have a good profile at LinkedIn with good no of connections, Your filters help me get back to LinkedIn with renovated Energy. Thanks Man..

  2. says

    My problem is that I subscribe to several similar groups, so I see the same articles more than once. LinkedIn allows for posting to multiple groups at the same time, so, I don’t see this issue disappearing anytime soon.

    • says

      Thanks for stopping by!

      That is definitely an issue – which is why you need more diversity in the groups you join! With the new LinkedIn Group search, this should help you find relevant groups that you might not have discovered before.

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