This is a sponsored post written by me on behalf of #Hashcore. All opinions are 100% mine.
Hashtags have become the new language of social. What started out as a way to categorize tweets into groups in 2007 has turned into a social media marketing phenomenon. At one point Twitter was quoted as saying that 11% of tweets contained hashtags, although other data suggests that 70% of mobile users use hashtags and a tweet with a hashtag is 50% more likely to be ReTweeted. Of course, hashtags are no longer limited to Twitter and are now supported by Facebook, crucial to marketing campaigns on Instagram, and are now even found outside of social media in the realm of traditional advertising on TV or in print.
From a social media marketing perspective, hashtags can be used for a variety of reasons, from promoting an event to engaging with your loyal customers to running a campaign to hosting a Twitter chat. Have you ever thought of integrating the treasure trove of dynamic, realtime information contained in your hashtags with static content on your blog? You now have the ability to easily do this through using the WordPress plugin #Hashcore.
Quite simply, adding this plugin to your blog and adding relevant hashtags to your content allows for readers to click on the hashtag and instead of going to an internal or external link, a new window will open with the latest tweets using the hashtag, the ability to easily follow your Twitter account, and the opportunity to directly engage with any content they see appearing in the window. Below is a sample screenshot of what these results will look like:
One of the joys of using this plugin is that you simply install it, enter your Twitter username (which appears in the top righthand corner as you see in the above screenshot) as well as publisher ID (requires registration on Hashcore.com), and then you’re done! All you need to do is use hashtags in your blog posts and #Hashcore will do the rest! To get a better idea of the installation process and user experience, check out this two-minute video:
While it is possible to create embeddable Twitter timelines, you literally have to create, customize, and embed them for each hashtag. #Hashcore makes the process a seamless one because there is no other work needed except adding an appropriate hashtag to your content.
The question now becomes how we can best utilize hashtags to engage our blog readers. It should be noted that there are a number of best practices recommended by #Hashcore, so after reading those try to consider adding hashtags to your blog content as I mentioned above:
1.) Promoting an Event
If you have an event coming up that you’re promoting with a hashtag, you’re already including that hashtag in your blog post announcing the event. #Hashcore is a natural way to allow your blog readers to get the latest updates as well as engage with other event attendees right from your website! For instance, I’ll be speaking at the following social media conferences soon, so check out these hashtags for the latest information: #istrategy #nmx #smmw14
2.) Engaging with Your Loyal Customers
If there is a hashtag associated with your brand, entering it in your blog content gives the reader a chance to see who else is engaging with you – as well as provides them the opportunity to easily engage with you as well, without leaving your website!
3.) Running a Campaign
Chances are that you are announcing your campaigns using a blog post and informing participants of what hashtag they should use. Now you can give your blog readers as to the sense of activity regarding your campaign by having them click on the hashtag to see the latest entries. This is especially useful if you are crowdsourcing content, so blog readers can see the latest of what others are submitting.
4.) Hosting a Twitter Chat
While there are many websites like Tweetgrid that help facilitate Twitter chats, sometimes you just want to make it easy for others to participate during the chat or continue to engage with the content after the chat. Use hashtags in your pre- or post-Twitter chat blog post to facilitate or keep the conversation going. Here’s an example of some Twitter chats to check out:
Just as the hashtag has been hijacked and used for a variety of purposes never imagined by its original users, I’m sure there are other countless ways in which you can use hashtags to drive engagement with your blog content above and beyond what I listed above. How else will you engage your blog readers with realtime content updates using hashtags?
For more information about hashtags, check out this great infographic cerated by Offerpop: