With so many social media conferences being organized for 2017, which are the “must-attend” events?
Rather than create a comprehensive list of every social media conference that exists, I provide you my annual list of social media conferences that I have vetted from either presenting at, attending, or knowing first-hand of the experiences from others who have attended. Conferences with a strong track record obviously are featured in this list, but I also went out of my way to add new and promising events to the list, especially some user conferences that aren’t specifically focused on, but will include a great deal of information about, social media.If you want to keep your finger on the pulse of social media, these are the must-attend social media conferences in 2017! Conferences are presented in chronological order for your convenience. We might go over 17 events if we find more recommendable ones!
Note: Some annual conferences have not finalized speakers or their dates and thus have incomplete descriptions and thus are noted as such. Also, because so many social media tools vendors are now creating their own events, with the exception of Adobe’s Summit, Hubspot’s Inbound, and Salesforce’s Dreamforce industry events, the others have been moved to the bottom of this list for reference. Either way, make sure you scroll down to the very bottom, bookmark and visit this page as these events will be added as they are announced!
Social Media Strategies Summit – San Francisco – February 7-9, 2017
This is a comprehensive 3-day social media marketing summit that addresses the toughest challenges marketers are facing in social media marketing, customer service, employee engagement, measuring ROI, and more.
This educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the digital marketing landscape, and key strategic insights on how social fits in with corporate objectives. You’ll learn from a mix of experienced in-house practitioners and award-winning agencies to get a 360° view on what it takes to execute a successful, revenue-driving social media strategy.
Guest speakers at this event will include Michael Smith, Director of Digital Strategy for Gatorade, Alisa Ben, Vice President, Insights for Universal Music, and Yvette Irvin, Director, Global Digital & Social Innovation for Banana Republic.
Social Media Week – February 27 – March 3, 2017 in New York, New York
Social Media Week is a worldwide conference that allows marketers and business managers to share ideas, innovations and insights into how social media is changing the face of business. The event is now in its eigth year, and it will welcome over 10,000 attendees from New York’s top advertising and media industries.
The exact location of the Social Media Week – New York 2017 has yet to be published. Furthermore, speakers have yet to be announced, although past speakers have included the likes of Martha Stewart and Reverend Jesse Jackson!
Summit: The Digital Marketing Conference – March 19-23, 2017 in Las Vegas, Nevada
Adobe’s user conference has become more than that: It is now an educational event in itself which brings together 5,000 digital marketing leaders to learn and discuss social marketing as well as marketing analytics, campaign management and email marketing, digital experience management, digital advertising, and much more. The event will feature a number of speakers, including many from Adobe itself. Even if you’re not a user of Adobe Social, you’ll learn a great deal and meet great people at this event.
The event will be at the Venetian Hotel in Las Vegas and feature three jam-packed days of digital marketing expertise, insights and information together with two pre-conference training days. You’ll come away with the knowledge to bring all your content and data together in one place and deliver the ideal experience to every customer.
I will personally be attending this event for the first time in 2017, so do let me know if you plan on attending!
Social Media Marketing World – March 22-24, San Diego, California
The world’s largest social media marketing conference is back!
Discover the best social media marketing techniques from the world’s top experts and join 4,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner.
I’m honored to have spoken at this event annually from its onset and see it grow to become the single most important social media conference of the year. Whoever you want to see speak from the social media world, chances are you will have the opportunity to see them on stage here in San Diego, including the likes of Guy Kawasaki, Mari Smith, Scott Monty, Jay Baer, Ann Handley, Michael Stelzner, Michael Hyatt, Amy Porterfield, Chris Brogan, Mark Schaefer, and many many more.
To get a better feel for the event, check out the official highlight video below:
Next10X Conference – April 5, 2017 in Boston, Massachusetts
I am honored to be speaking at the launch of this conference all about sharing the latest knowledge and insights to make your mobile strategy thrive. Brought to you by the award-winning digital marketing agency Stone Temple, it will feature several of the greatest minds in digital mobile marketing who will discuss some of the most topical issues in the industry today. You’ll come away with actionable and tactical ideas to implement in your own company to help grow your brand and maintain a competitive edge in today’s rapidly evolving mobile digital marketing world.
Confirmed speakers include Erin Everhart, Senior Manager, Media Strategy & Mobile at Home Depot, Melissa Walner Director, Global SEO at Hilton Worldwide, and of course our own Maximize Social Business alumni Mark Traphagen, who is currently Senior Director of Brand Evangelism at Stone Temple.
Content Marketing Conference – April 11-13, 2017 in Boston, Massachusetts
The Content Marketing Conference is the newest event focused on content marketing for those that can’t wait for the annual Content Marketing World in the fall. In its 3rd year and making the move from Las Vegas to Boston, the Content Marketing Conference prides itself on being focused on actionable content marketing tactics, tools, and techniques and “serving up the recipe for content marketing mastery.”
This event is also unique in that it is purposely capped at 300 to energize sessions, maximize learning and power-up networking to make sure you win big. Haven spoken at last year’s event, and confirmed to be speaking at this year’s event, I can personally highly recommend this event for its extremely tactical and actionable advice.
Guest speakers include Brian Halligan, CEO of Hubspot, Melanie Deziel, Director of Creative Strategy for Time, and Larry Kim, Founder of WordStream.
Social Media Strategies Summit – April 26-28, 2017 in Chicago, Illinois
Social Media Strategies Summit occur annually at several American locations and are great events for corporate social media marketing professionals. At this event, you will be able to fuel your social media strategy through compelling content, customer experience, brand storytelling, advocacy and technology. If you missed the February event in San Francisco, you won’t want to miss this April event in Chicago!
Guest speakers for this event include Lauren Gerstner, Director, Global Social Media for HP, James Vetrano, Social Media Manager for Kraft/Heinz, and Christine Montgomery, Head of Online and Social Media for The World Bank.
Social Media Camp – May 3-4, 2017 in Victoria, British Columbia, Canada
Social Media Camp is Canada’s largest social media conference which will have its 8th event in 2017. Having spoken there in 2015, I can say that it is a great conference that covers all the key issues for getting the most out of social media marketing. The speakers and sessions have yet to be fully announced, so make sure you check back here for updates!
The Social Shake-Up – May 22-24, 2017 in Atlanta, Georgia
Social Media Today’s premier social media conference has returned to redefine what social media means for your business, your brand, your future.
To get your messages across the digital and social universe and to test their effectiveness you must navigate the ins and outs of live streaming, SEO, storytelling, social selling, Snapchat, Instagram and so much more. At The Social Shake-Up on May 22-24, 2017 at the W hotel in Atlanta, speakers from the Atlanta Hawks, Oracle, American Cancer Society, Arby’s and The Coca-Cola Company will show you and your team how to take your social media strategy to the next level. This three-day social media conference is designed for digital, social, marketing, PR and communications professionals looking for new innovative ways to keep integrating social media into their overall business strategy.
Social Tools Summit – September, 2017 in Boston, Massachusetts
Come back for details as they are announced!
Content Marketing World – September 5-8, 2017 in Cleveland, Ohio
Content Marketing World continues to be the largest content marketing event on the planet. It’s the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
The speakers for 2017 have yet to be announced, so make sure to check back here often for updates!
INBOUND – September 25-28, 2017 in Boston, Massachusetts
Speakers for INBOUND 2017 have not been announced yet at the time of writing this, but past speakers have included such celebrities such as Anna Kendrick, Aziz Ansari, Seth Godin, Brené Brown, and Martha Stewart on the keynote stage. Keynoters will inspire you with their visions for the future of marketing, sales, and business.
INBOUND 2016 featured almost 300 breakout sessions from some of the biggest names and brightest minds in sales and marketing. From Ann Handley on how slow is the new fast to Jill Konrath on how to sell more in less time, INBOUND 2016 was packed with dozens of new tactics to take your business to the next level—and 2017 will be too.
Speakers have yet to be announced, but this video of last year’s keynoter Gary Vaynerchuk should give you a feel for what you’re in store for!
Social Media Strategies Summit – New York, New York – October, 2017
Come back for details as they are announced!
Social Media Success Summit – October, 2017 Virtually
Come back for details as they are announced, usually in the Spring.
MarketingProfs’ B2B Marketing Forum – October 3-6, 2017 in Boston, Massachusetts
MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-after-dark antics.)
Speakers have yet to be announced, so this page will be updated when they are announced.
Dreamforce – November 6-9, 2017 in San Francisco, California
While the details have yet to be announced at the time of writing this blog post, based on past events Dreamforce 2017 will include over 1,400 breakout sessions focusing on practically every social media marketing role imaginable, over 350 partners in the Cloud Expo and a list of esteemed keynote speakers. Check back here for updates as speakers are announced!
Social Media Tools Vendors Conferences
Below is a separate list of those social media conferences that are primarily organized by social media tools vendors themselves. Although these are public conferences, they are centered around the tools, solutions, and customers that the tools companies themselves support. Those that I am speaking at will be listed above, but others will be listed below for your reference and consideration.
Sysomos Summit – February 27 – March 1, 2017 in Raleigh, North Carolina (Organizer: Sysomos)
Engage Prague – May 17-19, 2017 in Prague, Czech Republic (Organizer: Socialbakers)
Spredfast Summit – October 2-4, 2017 in Austin, Texas (Organizer: Spredfast)
Advocamp – December 6-8, 2017 in San Francisco, California (Organizer: Influitive)
Which of these 2017 social media conferences will you attend? Which have you been to in the past? Which are missing from the list? Please share your experiences with us!