5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog

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Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices of sites in which companies can invest money and time in building a presence on, with Facebook, Twitter, LinkedIn, and YouTube being the most popular. At the end of the day, however, one of your primary objectives for your small business in engaging in social media marketing, especially from a business development perspective, should be in leading potential new customers back to your website. And for this reason, the best investment you can make in social media marketing is to first begin a corporate blog. The reasons are simple:1) Gives your small business a social voice.

What are you going to say in social media? While there are many ways to engage with others, having your own resourceful content is a great way to start, comment on, or join other conversations. This will naturally lead to not only more people engaging with you, but also more website visitors engaging with your content.

2) Creates healthy habits that are vital to social media success.

By sharing industry-related information on your blog, it will create new fans of your company and help you establish positioning as experts in your field. It will also foster development of a habit of creating content and sharing information that are vital for the success of your company’s social presence.

3) Easily integrates into a comprehensive social media strategy.

It will generate the content by which you can base your social media strategy implementation on. All social strategies need to address this issue of content, so your blogging will make this section of your social media strategy that much easier to create.

4) Shareable content gets shared

If you’re looking to utilize the sometimes viral nature of social media to help spread the word about your company, conversations and quotes alone won’t do it. You need content, and it needs to be resourceful and shareable. Creating shareable content should be the job of a talented Content Czar if you have the budget.

5) The SEO of social media.

Tweeting and sharing your blog content on the various social networking sites will lead to an even greater SEO benefit through the fact that search engines are tracking social shares and beginning to reflect them in search results. It also naturally leads to others in social circles who want to link to your content for their own blog posts, which naturally creates the organic backlinks that are so critical to search engine optimization. After all, who wants to link to a company or product page? – unless they are your distributor, of course ;-) Finally, blogging increases the amount of and frequency of revising content on your home page, providing you even greater SEO benefits. This will all result in more visits to your website as your blog content gets indexed and analyzed by search engines over time.

Success in social media marketing can require a lot of time and patience.  Don’t underestimate the hidden powers of business blogs.  Beginning your efforts by establishing a corporate blog will create a perfect launching pad for your social presence while attracting new visitors to the social side of your website. It is a sound tactic to begin your social marketing with.

What has your small business blogging experience been like?

Video explaining this blog post in Japanese appears below. 日本語のご説明は以下のビデオをご覧下さい。

About the Author:

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Neal Schaffer
The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer
Neal Schaffer

@nealschaffer

Author, @MaxYourSocial | Founder @msocialbusiness | Trilingual Social Media Strategy Consultant, Coach, and Speaker | 日米ソーシャルメディア専門家|G+: https://t.co/BqaJvubiP8
How Can Nonprofits Use Facebook To Motivate Donors? http://t.co/ll43XftLoA - 1 hour ago
Neal Schaffer
Social Fresh West

Comments

  1. says

    Great stuff, Neal. A blog is one of the first things I often suggest for my small business clients. And for most of them, they would be the first in their category to have a blog. The big problem is convincing them of how important this can be for them and the benefits. Unfortunately, businesses want results NOW and don’t want to wait to see the benefits of blogging.

    • says

      Thanks Ken – and, yes, that comes back to my recent blog post on the Oxymoron of Small Business Social Media Marketing! But, if they have an SEO budget, that’s where you might want to start…

    • says

      Thanks Ken – and, yes, that comes back to my recent blog post on the Oxymoron of Small Business Social Media Marketing! But, if they have an SEO budget, that’s where you might want to start…

  2. says

    I definitely agree.  You really can’t afford to put the same type of content on your main site you can with a blog.  Plus a blog is easy to update with topical and fresh insights and opinions, which gives visitors a glimpse into how you operate.  It’s a great communication tool for small business, especially ones who are using social media marketing to create awareness of their brands.

  3. says

    Even a business too small to even have a blog of their own can benefit from business blogging by having their content published on established individual or group blogs. Small businesses that are on the fence might want to consider being the leader in their niche and providing a group blog and inviting related businesses to publish there.

    There ARE small businesses for whom their own blog is beyond their time, cashflow or capabilities and there is a solution we as bloggers who support small business can encourage. If they aren’t going to have their own blog, sell them on the idea of having small business online profiles created on existing blogs.  

  4. says

    Even a business too small to even have a blog of their own can benefit from business blogging by having their content published on established individual or group blogs. Small businesses that are on the fence might want to consider being the leader in their niche and providing a group blog and inviting related businesses to publish there.

    There ARE small businesses for whom their own blog is beyond their time, cashflow or capabilities and there is a solution we as bloggers who support small business can encourage. If they aren’t going to have their own blog, sell them on the idea of having small business online profiles created on existing blogs.  

  5. says

    Thank you for the article. Mastering the art of getting yourself seen online is a full time job. I could employ 20 people to do it all and still have work to do. I appreciate the simplicity of this post. With so much to do and learn, having concise ideas in one place frees time for other important activies.

    • says

      Thanks Mark. One thing I’ve learned is that small business owners, and business people in general, simply don’t have time – which is why I try to write in a tone that is comprehensive yet easy to digest. Appreciate your recognizing that!

  6. says

    These are some full proof reasons why you should make use of social media marketing for your small business. That why now i come to know why small business people fail after having a website.

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