Rebekah Radice - Social Media for Real Estate

Rebekah Radice

Rebekah Radice contributes a monthly column on Social Media for Real Estate. Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 17 years. Rebekah is the Manager of Industry Engagement for Better Homes and Gardens® Real Estate and serves as “the voice” behind the brand. As someone that manages social media on a daily basis, her goal is to help you stop those time sucking activities and maximize, prioritize and monetize your online efforts! +Rebekah Radice

Latest blog posts from Rebekah Radice

Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.

social media strategy

Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. Homebuyers and sellers utilizing social media within their real estate search are coming to conclusions with the click of a mouse. What does your social media marketing say about you? Fix … [Read more...]

Steps to Take Today to Build Your Brokerages Social Media Strategy

social media strategy

As a real estate brokerage, using social media to connect and appeal to agents and consumers is not as easy as it seems. Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster, and a complete waste of time. In order to make an impact, you must be willing to commit to a long-term strategy. This includes a daily … [Read more...]

Realtors: Instantly Improve Social Media Results

improve social media

Wіthоut а doubt, social media hаѕ transformed the way real estate professionals connect and engage with homebuyers and sellers. Frоm Google+, to Facebook, Twitter, аnd LinkedIn, social media mаkеѕ іt easy to promote your local business while creating awareness through increased exposure. Over the last year, I have shared many social media tips that … [Read more...]

3 Simple Ways REALTORS® Can Stand Out from the Competition

stand out from the competition

We live in a very noisy world.  I said, “WE LIVE IN A VERY NOISY WORLD.”  As real estate professionals, it takes more than just a website, a few social networks, and a business card to stand out and grab the attention of potential homebuyers and sellers. As consumers actively use the Internet for their real estate search, an incredible opportunity to … [Read more...]

Simple Tweaks to Improve Social Media Lead Conversion

Improve Social Media Lead Conversion

You have taken the time to create and implement social media lead generation strategies. While the hours spent researching and executing feel overwhelming, you know it is worth the time and energy. After all, as a real estate professional, capturing the attention of today’s online buyer and seller is critical. However, since you implemented an online lead … [Read more...]

5 Essential Social Media Tools for Your Real Estate Business

Social Media Tools for Your Real Estate Business

Targeting, connecting with and capturing the attention of today’s online real estate buyer and seller can feel like a full-time job. To succeed at maintaining a consistent presence without feeling completely overwhelmed requires a few strategic tools. They are tools that will assist in simplifying the daily management and execution of a social media … [Read more...]

5 Smart Ways to Use Twitter to Build Your Real Estate Business

use twitter to build your real estate business

Using Twitter to market your real estate business can be a valuable addition to your current social media strategy. Not only does Twitter offer real estate professionals an opportunity to reach and engage consumers in real-time, it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards … [Read more...]

Make a Great Online Impression: 3 Tips for Real Estate Pros

real-estate-pros

Making a great first impression online for real estate pros is critical. What does yours say about you? As tech-savvy homebuyers and sellers look to the web as a research tool, establishing an online presence that says WOW rather than “woah” is not something real estate pros can afford to overlook. In fact, a study by the Missouri University of Science … [Read more...]

5 Ways to Power Up Pinterest in Your Real Estate Biz

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Pinterest is an excellent platform for real estate professionals to build buzz, credibility and visibility around their personal brand. While it’s no secret that an online presence and the effective use of social media is a critical component in today’s web driven world, many agents have still been slow to embrace the power behind Pinterest. However, the … [Read more...]

6 Quick Ways Real Estate Pros Can Boost Social Media Engagement

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It's no secret that crafting compelling tweets and posts will inspire a thriving and active social media community. The challenge as real estate professionals is knowing how to get potential buyers and sellers involved in the conversation. Below are six quick ways to boost social media engagement! How to Engage Your Community   1. Post content other … [Read more...]

7 Ways How Realtors are Using Social Media with Success

Successful real estate agent's know that a diverse online presence is key their overall marketing success.

How realtors are using social media with success? Successful real estate professionals know that social media is a portal to connect home buyers and sellers with the information they seek. They know that social networks such as Facebook, Twitter and Google Plus offer a rich media experience, allowing potential clients to enjoy videos, articles, photos and … [Read more...]

4 Steps to Using Video in Your Real Estate Business

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Matt Singer is a huge advocate of using video to market your real estate business and rightly so. As the Founder and CEO of Videolicious, he is well acquainted with the advantages this marketing medium has to offer. As a featured speaker at a recent conference I attended in Las Vegas, NV, Matt presented on the many benefits of integrating video into an … [Read more...]

How to Create a Social Media Policy for Your Real Estate Company

How-to-Create-a-Social-Media-Policy-for-Your-Real-Estate-Company-

As a broker, owner or manager, overseeing your businesses hard-earned online reputation is imperative. In order to maintain and regulate strict standards around staff and sales agent usage of social media, the development and implementation of a social media policy is a must. Putting a social media policy in place with specific guidelines and requirements … [Read more...]

Social Media Disciplines Real Estate Pros Need To Succeed

social-media-disciplines

Marketing your real estate business is a multifaceted and often overwhelming task. From blogs to social media, navigating the online options can be daunting. While powerful tools such as LinkedIn, Facebook and Google+ have never been more readily available and easily accessible, developing the daily disciplines needed to successfully intertwine … [Read more...]

Your Google Plus for Real Estate Getting Started Guide

google-plus-for-real-estate

The real estate industry is changing. As the needs, characteristics and demands of today’s buyer and seller continue to evolve, so must the marketing style of any successful real estate professional. What marketing tactics worked yesterday, may not connect with today's sophisticated and ever-changing consumer. According to the 2012 National Association of … [Read more...]

How to Use LinkedIn to Boost Your Real Estate Business

Change the way you market your real estate business by using LinkedIn. (Photo credit: Adriano Gasparri)

With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Ready to get started, but don't know how? Check out my top five ways to boost your … [Read more...]

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

social media for real estate agents

As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert. As the number of buyers and sellers turning to social media sites for … [Read more...]

6 Secrets to a Successful Facebook Real Estate (or any small business) Page

facebook-marketing-for-real-estate-agents

Facebook has the power to transform your business. When used successfully, Facebook can take your business from obtuse and obsolete to informative, enlightening and highly regarded. Yet Facebook marketing remains an extremely under-utilized tool within the real estate community. However, as the industry continues to evolve and adjust to the … [Read more...]

Top 7 Reasons Savvy Real Estate Pros Are Using Social Media

Social Media Marketing for Real Estate Agents

Social Media Marketing for Real Estate Agents: The Right Solution for Your Business Social media marketing is quickly gaining steam within the real estate community. In fact, 90% of all licensed agents are now utilizing one or more social media platforms to market and grow their business. (Source: NAR Social Media Statistics) And it’s none too … [Read more...]

Social Media Starter Kit for Real Estate Professionals

social-media-for-real-estate

Social media and the Internet have revolutionized the way real estate professionals conduct business. Gone are the days of relying solely on traditional marketing methods such as yellow page ads and direct mail campaigns. The Internet and the increase in using social networking within your real estate business now make it possible to connect with tech savvy … [Read more...]