Raymond Morin - Social Media Influence

Raymond Morin

Raymond Morin contributes a monthly column on Social Media Influence. Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0.” Raymond has written for several French magazines over the past 15 years. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. In collaboration with Intelegia, and Ian Smith, Raymond is preparing for the release of a new book, “Réussir dans les médias sociaux : La clé de l'influence” which will be translate in English and Spanish, and prefaced by Neal Schaffer. +Raymond Morin

Latest blog posts from Raymond Morin

Three Major Challenges of Influence Marketing for Businesses

Three Major Challenges of Influence Marketing for Businesses #influencemarketing

(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. I’m just sharing it for your information.)  A study by Augure PR Communications & Marketing (France) Earlier this year, I was approached by the PR communications and digital marketing firm Augure, in France, to participate in … [Read more...]

Blogging Strengthens Social Media Influence

Blogging Strengthens Social Influence

Standing out from the crowd and asserting authority When I explain to my clients that they need to start creating original content and regularly publish a blog, I usually encounter a lot of resistance. All excuses were valid, starting with the lack of time and resources in-house. After all, entrepreneurs and professionals weren't hired to spend their time … [Read more...]

4 Ways To Involve Your Best Social Media Ambassadors


The success story of TELUS's "Customers First" Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Today, thanks to applications of mobile smart phones and their ability to connect to the internet, the connected consumer has become an actor, a "prosumer," exercising real … [Read more...]

Generation C: The Nine Spheres of Social Media Influence

Generation C: The Nine Spheres of Social Media Influence #socialmediainfluence

At first glance, after two decades, the utopian dream of the World Wide Web and social media maybe seems to be over. Big Brother returns to haunt our memories, and threaten our digital identity. Information overload and the maelstrom of new technologies confront us with a form of ¨Content Shock¨ and ¨Digital Darwinism,¨ where everything is moving too fast … [Read more...]

The Rise of Office Ambassadors and Social Media Influencers

rise of office ambassadors and social influencers

In 2014, around the world, experts and bloggers agree on the importance of marketing content and its influence in social media for organizations. As advertising and traditional media sometimes no longer meets consumers’ expectations, businesses and brands become their own media, and now plan their presence as web publishers on social networks. To stand … [Read more...]

How the Klout Acquisition Affects the Future of Influence Marketing

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To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The self-proclaimed "standard measurement of influence," Klout was acquired by Lithium Technologies, which will certainly have a … [Read more...]

Social Media Influence Marketing : Publish Like a Pro!

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How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  At the same time, only 25% of respondents intend to make it a priority in 2014. In … [Read more...]

The Pyramid of Influence on Social Media

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Re-start at the bottom of the pyramid of influence on social media There are many challenges that confront professionals and organizations that cause them to completely rethink their approach to social media in order to meet the expectations of their customers. To achieve  success in social media, businesses should reconsider what they’re trying to achieve … [Read more...]

Is Generation C the Key to Understanding Social Media Influence?

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At the beginning of the year, a journalist from the French magazine Marketing contacted me to offer me an interview on the topic of social media influence, starting by asking me what I thought of measuring tools such as Klout, Kred and PeerIndex. I simply replied that marketing influence in social media is a new science much more complex than the algorithms … [Read more...]

How To Recognize Ambassadors in Social Media

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A matter of context, content and synchronicity Now, with the ubiquity of social platforms and mobile technologies, companies and organizations are investing more in social media influence marketing campaigns. The influence power of consumers forced them to adapt their approach, and focus more on the impact of the peer-to-peer recommendations, and the viral … [Read more...]

The Five ¨ C ¨ That Rules The Social Media Influencers (or Ambassadors)

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The contextual science of marketing influence in social media To identify the ambassadors and influencers that will fit the best to a campaign in social media, marketing professionals and business leaders should not rely solely on their social score. This is not because a specialist has a great influence, or a user enjoys a buzz in social media, it may meet … [Read more...]

Social Media Influencers or Ambassadors? How to Identify Them

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The power of peer-to-peer recommendations Recently, a new report by Pew Research showed that, for the first time, social media has definitely downgraded other media. According to this study, the viral effect of ¨word-of- mouth¨ and peer- to-peer recommendations now has more impact on users and consumers than traditional advertising. Statistics that just … [Read more...]

Social Media Influence: For the Prosumer, the Context Will Always be the Queen!

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In the past few years a number of start-ups, such as Klout, Peerlndex and Kred, have been offering Web applications that make it possible for companies and organisations to identify the most influential social media users. These analytical tools, based on private algorithms, help to identify those users that are the most active within the social networks, … [Read more...]

Social Media Influence Marketing : When the User Becomes the Ambassador

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«Cadillac ATS vs. The World» : A Web-TV series and multi-plateforms campaign Through the Cadillac brand, General Motors has been able to build a name for itself based on unwavering leadership and authority. For over a century, Cadillac has been listed as one of the leading brand manufacturers. For consumers, it’s the symbol of quality. “We don’t just make … [Read more...]

Influence Marketing : The Strategic Impact of TOP Charts

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  The History of TOP Charts If we can credit the music industry for giving birth to the first popular TOP charts, the phenomenon wasn’t unique to the industry for long. Film’s box office results and literature’s list of best-sellers quickly followed suit. These two cultural sectors ended up being among the most successful ones from the 1940’s and … [Read more...]

Why the Year 2013 Will Belong to Influence Marketing

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No one can predict the future; scientists can’t, the Mayans couldn’t (despite having been the ones to invent the language of binary computing.) On the eve of 2013, one thing is certain: our digital lives will continue to accelerate. Fortunately, the holiday season affords us a much needed break and allows us to take stock of the past year and learn some … [Read more...]

Generation C : Prosumers and Maturialism

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In recent years, several aspects of society have been transformed by new Internet technologies. Today, mobile and almost unlimited access to information coupled with the tremendous potential of media streaming provides connected consumers with a new power to influence. These new user-consumers benefit from the value of their recommendations and the viral … [Read more...]

Generation C : Where The Customer Finally Becomes The King

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In the era of social media and the socialization of organizations, consumers are now more than ever true kings. While access to an economy of abundance and new technologies promotes online consumerism, brands are nevertheless struggling to find innovative ways to establish new, trusting relationships with their customers. They need to learn to exchange ideas … [Read more...]

How To Define Influence In Social Media

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From Machiavelli to Robert Cialdini, the notion of influence has continued to fascinate the general public and professionals alike. Even thought leaders have analyzed and scrutinized the concept hundreds of times over, its definition is always dependent on the context in which it’s being used. From Manipulation to Influence Very early on, in the … [Read more...]