Kristi Hines - Blogging

Kristi Hines

Kristi Hines contributes a monthly column on Blogging. Kristi is a freelance writer, ghostwriter, professional blogger, and social media enthusiast. Her work has been featured on top marketing blogs including Social Media Examiner, Search Engine Watch, Search Engine Journal, KISSmetrics, CrazyEgg, Unbounce, and Wordtracker. She enjoys producing content that helps businesses with their online marketing strategy. Whenever she's away from the keyboard, her hobbies include photography, camping, and tennis. +Kristi Hines

Latest blog posts from Kristi Hines

4 Editorial Tools to Manage Your Blog

manage your blog

If you’re having trouble keeping up with the amount of content you need to publish on your blog or other publications you contribute to, then an editorial calendar is the solution to your organizational troubles. Sometimes, just seeing an upcoming post is due will keep your writing on track. Of course, there are lots of tools to choose from, including ones … [Read more...]

Getting the Most Out of Google Plus Authorship for Your Blog

google plus authorship

Google Plus authorship and author rank are hot topics in the content marketing world. At last year's Pubcon, Matt Cutts said that Google would be working towards authorship only for high quality authors (hear it here). This means that it isn't just about the markup anymore - your author reputation must be high quality to count. In this post, we're going to … [Read more...]

Optimize Your Blog for Mobile Devices

optimize your blog for mobile devices

Now that more and more people are depending on their smartphones and tablets for performing searches and using social media, there is a good chance that many of your blog readers are coming to your website via their mobile device. Fortunately, optimizing your blog for mobile devices isn't as difficult as it sounds. Let's look at how you can decide if you … [Read more...]

Blog Design for Businesses – Do’s and Don’ts

blog design

One of the things that will determine the success of your blog is its design. Most businesses assume that all they need is quality content. But if the design is lacking, then people really will judge the book by its cover and leave the page before they read the content. Here are some of the main design elements that define or destroy a great business … [Read more...]

Blogging Success Metrics You Should Analyze

blogging success

One of the most important things you can do to ensure your business blogging success is to measure your results. There are several metrics you can choose from to determine whether your blog is continuously growing and helping the bottom line for your business. In this post, we're going to look at popular metrics you can use to find out if your blog is … [Read more...]

How to Create a Killer Blog Community

killer blog community

It's one thing to have great content. It's another thing to have a great blog community. Killer blog communities have one thing in common: lots of discussion amongst the readers. And discussion happens, of course, within the comments. In this post, we're going to look at the ways you can encourage more discussion within your blog community. Encourage … [Read more...]

How to Effectively Promote Your Blog Content

promote your blog

If you want more readers to consume your content, you can't expect them to find it on their own. You need to get the word out about your latest blog posts! In this post, we're going to look at the basic ways you need to promote each piece of blog content you publish. Sharing with Your Social Media Audience The first and most obvious way to promote your … [Read more...]

How to Optimize Your Blog Content for Social Media

optimize your blog

One thing that many businesses are learning about their blogging efforts is that creating great content is not enough to drive traffic, leads, and conversions for their business. In order to get those three things, you need to promote your content, and the best way to do it is by optimizing it for social media sharing. This way, you get your readers to … [Read more...]

Blog Post SEO: Optimizing Your Content for Search

blog-post-seo-optimize-content-for-search

Once you've composed your blog post, your next step is to prepare it to get as much as visibility as possible. Your biggest sources of traffic in the long run is likely to be Google. In this post, we're going to look at how you can optimize your blog posts for search engines for sustainable, long-term traffic and rankings. Keyword Research The first thing … [Read more...]

Composing a Successful Blog Post

successful-blog-posts

So far, we've covered why your business should have a blog, how to set it up, how to create your blogging strategy, and where you can find good topics to write about. The next step is creating a great blog post. Today, we're going to look at the most important elements that go into composing a successful blog post. Length There are lots of differing … [Read more...]

How to Find Popular Topics for Your Business to Blog About

business-blog-300x199

One of the biggest questions every business has when it comes to blogging is what they should blog about. Last month, we touched upon ways to find blog topics in How to Create a Blog Content Strategy. In today's post, we're going to dig a bit deeper into additional tools and strategies your business can use to discover what content performs best on social … [Read more...]

How to Create a Blog Content Strategy

blog-content-strategy

Now that you know why you need a blog for your business and the basics of setting up your blog with WordPress, we're going to look at the most important part of your blog. The part that will make it succeed or fail. And that is your content. In this post, we're going to look at how you can create a successful content strategy. Analyzing Your Competitors As … [Read more...]

How to Set Your Business Blog Up Right

WordPress (Photo credit: Adriano Gasparri)

Now that you know why your business should have a blog, let's look at the technical details that go along with blogging. In this post, we're going to look at choosing your blogging content management system and setting it up for success. Choosing a Blogging Platform There are several platforms you can choose from when it comes to blogging. Most brands, … [Read more...]

Why Every Business Should Have a Blog

Is a business blog right for your business? (Photo credit: inju)

If your business - local or worldwide, small or large - does not have a blog, then make that one of your online marketing goals for this year. No matter what your industry, chances are there is something interesting you can write about and share with an online audience. In this post, we're going to look at how to determine if your business needs a blog and … [Read more...]