Courtney Ramirez - Social Media Writing

Courtney Ramirez

Courtney Ramirez contributes a monthly column on Social Media Writing. Courtney is the Director of Content Strategy for Endurance Marketing, where she helps take B2B brands from boring to breakthrough. She creates strategies that helps businesses tell their story, increase their prospects and convert more customers. She manages content marketing creation and implementation so clients can see the best results from their inbound marketing efforts. She geeks out on content marketing metrics and cat memes. +Courtney Ramirez

Latest blog posts from Courtney Ramirez

Twitter 102: The Do’s and Don’ts of Twitter Writing

twitter writing

With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. It’s not. In addition to the basics that we covered in the Twitter 101 guide, there are plenty of other do’s and don’ts to follow. Some of these rules will become second nature the more that you write for Twitter. But if you want to up the impact of your tweets, … [Read more...]

How to Leverage Power Words for Social Media Writing Impact

social media writing

Words, words, words. Sometimes I feel like my whole life as a writer is wrapped up in words. My home life is too – helping with a struggling eight year old recently diagnosed with dyslexia. Our work with our daughter is focused on helping her decode words in ways that she can understand. Once she figures out these “power words” she can use them to help her … [Read more...]

5 Keys to Using SlideShare for Maximum Impact

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When you embrace your role as a publisher and understand its importance in becoming a social business that means that you need to publish what your audience wants to read. If you’re a B2B marketer, SlideShare deserves your attention. While SlideShare presentations may be lighter on writing than a white paper or ebook, it’s what audiences want to see. For … [Read more...]

How to Scale Your Social Media Writing Team

Social Media Writing Team

You’ve gotten your feet wet in social media marketing. You’re blogging regularly and doing outreach on the best platforms for your audience. You may even have an outsourced social media writer or two on board with you. Now it’s time to scale your efforts without sacrificing quality. It would be a shame to lose out on all of that goodwill that you’ve … [Read more...]

How to Create a Social Media Style Guide for Your Brand

social media style guide

You’ve established a great social media presence. As the head of marketing, or a marketer in charge of social media – you’re really proud of what you’ve done. Your fingerprints are all over your social media program – but the time has come to bring in other team members. How do you stay consistent with your social media writing? It’s time to create your … [Read more...]

How to Create Winning Social Media Calls to Action

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Creating calls to action is ingrained into the DNA of any copywriter worth their salt - but there’s often a disconnect between social media and sales. Social media is about building relationships, starting a conversation and engaging with your audience - but at the end of the day, you need that audience to do something that leads to a sale. First, a word … [Read more...]

How to Create Shareable Blog Posts for Selfish Readers

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Summary: Online readers cherry pick information from content, so in order to increase your social reach, make your posts easy to share and understand by creating shareable blog posts. Using summaries, scannable chunks of content and shareable quotes can make creating shareable blog posts even easier. I hate to admit it – but I’m reading less. As a card … [Read more...]

How to “Spy” Your Way to Better Social Media Writing

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For years marketers have attempted to understand their target audience and create messages that speak directly to them. Focus groups, psychographic profiling, surveys and more have been used to get into customers' heads for decades. And they still are today. But thanks to social media it's even easier to become a "spy" and understand who you're selling … [Read more...]

How You Can Make an Impact with Google Plus Writing

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In the last column I covered some of the basic differences between Google Plus and other social platforms – namely, post length, formatting, targeted publishing and keyword usage. Now it’s time to get advanced. Getting active on Google+ is an advanced marketing move to begin with. It’s not just a social network – it’s a social layer on the entire online … [Read more...]

How to Write for the Google Plus Audience – The Basics

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My worlds are finally colliding. This week, as I prepared to write this post, one of my local friends and Facebook contacts asked a question about Google+. Specifically, she wondered if the platform was worth her time as a homeschool podcaster since she noticed a lot of active groups in her niche. I answered with a resounding yes!  And I’m willing to bet … [Read more...]

How to Promote Your Blog Posts with Social Media Writing

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When I was eleven, I wrote a mystery story and sold it for a quarter a copy on the playground. Even back then I knew that writing didn’t happen in a vacuum. I used my classmate’s names as characters, and cleared about $9.50 before the recess monitor cut it short. I knew my audience, and played to them. The work I do as a content marketer is no different. … [Read more...]

Social Media Writing: How to Write for Engagement on Facebook

Sage One North America

In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. … [Read more...]

Social Media Writing: Your Rules for Engagement

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Engagement is an essential social media goal. In a survey from Awareness, 78% of respondents indicated that engagement is their top priority for social media marketing, second only to revenue generation at 51%. If you’re involved in social media, your goals are likely very similar. You know that building your connections on social media, facilitating … [Read more...]

Twitter Writing 101: RTs, Hashtags and More

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In last month’s social media writing column, we took a look at perfecting your message for each of the “Big 3” social networks. Now it’s time to turn our attention toward Twitter. Twitter has been called many things – from a waste of time to an online cocktail party. No matter your personal feelings about the platform, the fact remains that it’s an … [Read more...]

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

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Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for slightly … [Read more...]

Three Cardinal Sins of Social Media Writing

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As a writing specialty, social media writing is just coming into its own. Social media writing is a bit of a hybrid – part copywriting, part communication tool – so the rules aren’t hard and fast. Social media writing isn’t an exact science – but there are some clear guidelines for what to avoid. Developing an approach that avoids these mistakes, and gets … [Read more...]

5 Easy Ways to Test Social Media Writing Services

Business people during conference writing

On the surface, social media writing is a piece of cake. Compared to white papers or web copy, creating social media updates and content to share seems like a relatively easy task. So easy, in fact, that you may try to handle all of your social media writing in house – or pay an intern to craft your updates. Not only does this put your social media presence … [Read more...]

How to Build Your Brand with Social Media Writing

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Your organization is making an impression on social media – and that impression is directly affecting your brand. So how are you doing? Is your Twitter feed speaking a different language with your website? Does your Facebook presence sound like it’s been hacked? Your brand is not created – it’s cultivated. And that cultivation happens at a micro-level … [Read more...]

How to Begin Outsourcing Social Media Writing

Businessman sitting at his desk looking dejected surrounded by scraps of yellow notepaper with his arms thrown up with frustration

In previous posts I’ve shared strategies and methodologies behind outsourcing social media marketing. While social media purists would decry the term “outsourcing” being used anywhere near the social web, managing social full time and in house isn’t always a good fit for companies. That’s why social media services are one of the fastest growing sectors in … [Read more...]

7 Essential Questions to Ask an External Social Media Manager

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Outsourcing business development tasks is nerve-wracking to begin with – but when it comes to social media management there’s even more at stake. While web design can be tweaked after the fact and copywriting can be refined before it’s published, Twitter updates and Facebook posts are there for a lifetime. The first step to outsourcing social media is … [Read more...]