Carlos Silva - Local Marketing & Social Media

Carlos Silva

Carlos ''Los'' Silva contributes a monthly column on Local Marketing and Social Media. Carlos is is a Digital Branding Consultant and co-author of Local Marketing for Busy People. He is also Director of Social Business at Schmooz. He helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online branding efforts. +Carlos Silva

Latest blog posts from Carlos Silva

How to Become a Local Expert using LinkedIn

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LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. A great suggestion I offer to my clients is targeting only their local market. Using LinkedIn to become a Local Celebrity … [Read more...]

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

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Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. The Facebook advertising platform is … [Read more...]