Neal Schaffer - Founder and Editor-In-Chief

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Latest blog posts from Neal Schaffer

The Final Frontier of Social Media Marketing: Employee Advocacy

The final frontier of social media marketing: Employee Advocacy [Free Ebook] #employeeadvocacy #socialbiz

On January 1, 2014, in my "6 Social Media Trends to Watch Evolve in 2014" post, the first trend that I talked about in detail was that of employee advocacy. As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate walls for brand ambassadors … [Read more...]

How to Use Social Media for Small Business Marketing

Social media for small business marketing

I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small business social media marketing! FYI that post … [Read more...]

2014 Social Media Conferences: 15 to Attend Before the Year Ends

2014 Social Media Conferences to Attend

There's still time left to attend 15 different 2014 social media conferences! It's been awhile since I updated my most recent best social media conferences list, but hopefully you were able to attend what has shaped up to be the best social media conference of the year back in March: Social Media Marketing World. Even if you already attended that, or … [Read more...]

19 Social Media Quotes for Business to Live By [INFOGRAPHIC]

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Ask any business leader what their favorite quote is and they are bound to provide you with something that has provided them sound guidance in their career. One of my personal favorite quotes is one attributed to Woody Allen which is "80% of success is about showing up." It provides me the energy to engage in social media, create content, and do things that … [Read more...]

Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?

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What's in a domain name for executive personal branding? A lot more perception and power than you might think. With the recent introduction of new Top Level Domains, it is now possible for executives and business leaders to define and brand their digital existence down to their domain name. What the heck is a Top Level Domain (TLD)? See this for the … [Read more...]

Creating a Standards Test for Social Media Professionals

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  Many businesses and professionals are finding themselves in one of the following situations: You want to hire someone to help out with your social media, but you don't know how qualified they are for the job vis a vis their understanding of social media. You spend time training your employees in social media and want to ensure they have a … [Read more...]

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

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Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company's exposure on LinkedIn ... every sales and marketing employee that represents your business needs to have a LinkedIn profile. Obviously, from the title of the book geared towards sales and … [Read more...]

Two LinkedIn Updates for This Week You Might Have Missed

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LinkedIn continues to update the functionality of their platform on a regular basis, so I wanted to make sure you don't miss out on the latest LinkedIn updates as well as understand the importance that these two recent enhancements have on how your business can best leverage LinkedIn. These enhancements are for both LinkedIn Company Pages as well as … [Read more...]

Social Media Apps for Business: The Outlook for 2014

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I have tried to create, and will continue to add to, my own recommended list of social media apps for business.  I think that businesses are always looking for the latest and greatest social media apps for business in this ever-changing market, and it is a question I often get asked when I speak. That's why I was excited when I found out that a company had … [Read more...]

Should There be an Aptitude Test for Social Media Professionals?

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As someone who teaches as part of the Rutgers University Social Media Marketing Mini-MBA Program, I find myself being called an "educator" more and more. Whether it is through teaching, consulting, coaching, blogging, writing, or speaking, my end goal really is to educate professionals and businesses on social media and help them cross the chasm to become … [Read more...]

If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It

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Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Some of you reading this might still not “get it,” so let me reflect upon two recent speaking engagements I did and the reactions in the room to help you understand why you might just want to let your IT folks run … [Read more...]

6 Social Media Trends for 2014 to Watch Evolve

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Let's face it: Social Business, and social media in general, is in constant flux and evolution. The same goes for my predictions for 2014: I don't foresee anything radically new on the landscape that will become mainstream in 2014 (and I don't see how anyone could), but there are a number of trends that we will see further evolve in 2014 that every business … [Read more...]

The Power of Audio Based Social Media Marketing

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When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., but one important form that is missing from many social media strategies is Audio based social media. The Ease of Audio Content Creation Are … [Read more...]

What Burning Facebook Questions Does YOUR Business Have?

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I have been given the opportunity to visit Facebook later this month on a mission to better understand the world's largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings. While I consult with businesses on how to utilize Facebook and other social media platforms, I have … [Read more...]

Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]

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This is a sponsored post written by me on behalf of #Hashcore. All opinions are 100% mine. Hashtags have become the new language of social. What started out as a way to categorize tweets into groups in 2007 has turned into a social media marketing phenomenon. At one point Twitter was quoted as saying that 11% of tweets contained hashtags, although other data … [Read more...]

11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]

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Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I've helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media strategy was something that wasn't talked about, but I knew it was the central element … [Read more...]

The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats

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It's been a few months since I wrote my popular Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items post, and since we have all seen the growing importance of visual social media, I wanted to offer the Maximize Social Business readers an easy way to compare their own profile with what I call the perfect LinkedIn profile tips summary. When I … [Read more...]

Social Media Contest App Review: PromoSimple

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There are many great social media contest app platforms that exist, including those that are represented by some of our contributors (antavo and Binkd) as well as one of our past sponsors (easypromos). And there are countless others that exist. With the recent publication of my new social media strategy book Maximize Your Social, I wanted to create a social … [Read more...]

Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items

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LinkedIn continues to evolve at a fast pace - but is your profile still stuck in pre-2013 times? I've blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It's been 9 months since that last post and it's time to provide you all an update aligned with all of LinkedIn's changes this … [Read more...]

Introducing a New Free Facebook Page Analytics Tool: Komfo

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There are a lot of Facebook Page analytic tools, as well as social media dashboards that are including Facebook analysis, that exist.  One of the problems is that some of these tools try to do so much that it is hard to gain simple to understand meaningful insight about your Facebook content strategy from them. Others just provide a lot of data, some better … [Read more...]