Neal Schaffer - Founder and Editor-In-Chief

Neal Schaffer, Founder and Editor-In-Chief

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professional strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Latest blog posts from Neal Schaffer

22 Best Social Media Books of 2013 & 2014 Back to School Reading List

22 Best Social Media Books of 2013 and 2014 - Back to School Reading List!

It's back to school time! As we enter the 2014-15 school year, regardless of our social media strategy, it's time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. While blog posts are everywhere, there's a lot of priceless content in books that go deeper than any blog post can. In fact many popular phrases … [Read more...]

How to Monitor Social Media Feedback and Respond to Posts

How to monitor social media feedback and respond to social media posts.

This is a sponsored post written by me on behalf of Global Response. All opinions are 100% mine. There is no doubt that consumer buying habits are influenced by social media. Way back in 2011, Harvard Business School conducted a study which found that online customer reviews definitely lend a boost to business. According to the report, a one star increase … [Read more...]

6 Super Quick Social Media Productivity Tips + 23 Tools to Help!

6 Super Quick Social Media Productivity Tips ... and 23 Tools to Help!

Tammy Kahn Fennell recently wrote a great post here on Maximize Social Business about having a social media productivity plan with plenty of advice on how to build your own. We all know that social media, in theory, is the quickest, most efficient, and most cost-effective way to communicate your message to the world. But at the same time, we all know that it … [Read more...]

The Final Frontier of Social Media Marketing: Employee Advocacy

The Final Frontier of Social Media Marketing: #employeeadvocacy

On January 1, 2014, in my "6 Social Media Trends to Watch Evolve in 2014" post, the first trend that I talked about in detail was that of employee advocacy. As I mentioned then, Employee advocacy will become a strategic initiative for more and more large (and some small) companies. Companies are always looking outside corporate walls for brand ambassadors … [Read more...]

How to Use Social Media for Small Business Marketing


I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. Furthermore, I realize that it is now three years since I blogged on the topic of small business social media marketing! FYI that post … [Read more...]

2014 Social Media Conferences: 15 to Attend Before the Year Ends


Updated on August 18, 2014 There's still time left to attend 15 different 2014 social media conferences! It's been awhile since I updated my most recent best social media conferences list, but hopefully you were able to attend what has shaped up to be the best social media conference of the year back in March: Social Media Marketing World. Even if you … [Read more...]

19 Social Media Quotes for Business to Live By [INFOGRAPHIC]

Social-Media-Quotes-for-Business-to-Live-By-[INFOGRAPHIC]-V2 copy

Ask any business leader what their favorite quote is and they are bound to provide you with something that has provided them sound guidance in their career. One of my personal favorite quotes is one attributed to Woody Allen which is "80% of success is about showing up." It provides me the energy to engage in social media, create content, and do things that … [Read more...]

Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?

Executive-Personal-Branding-and-Your-Domain-Name-dotCOM-or-dotCEO-V1 copy

What's in a domain name for executive personal branding? A lot more perception and power than you might think. With the recent introduction of new Top Level Domains, it is now possible for executives and business leaders to define and brand their digital existence down to their domain name. What the heck is a Top Level Domain (TLD)? See this for the … [Read more...]

Creating a Standards Test for Social Media Professionals

Creating-a-Standards-Test-for-Social-Media-Professionals-V3 copy

  Many businesses and professionals are finding themselves in one of the following situations: You want to hire someone to help out with your social media, but you don't know how qualified they are for the job vis a vis their understanding of social media. You spend time training your employees in social media and want to ensure they have a … [Read more...]

4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn

Convincing-Reasons-Why-Employee-Advocacy-Should-Begin-on-LinkedIn-V3 copy

Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company's exposure on LinkedIn ... every sales and marketing employee that represents your business needs to have a LinkedIn profile. Obviously, from the title of the book geared towards sales and … [Read more...]

Two LinkedIn Updates for This Week You Might Have Missed

Two-LinkedIn-Updates-V2 copy

LinkedIn continues to update the functionality of their platform on a regular basis, so I wanted to make sure you don't miss out on the latest LinkedIn updates as well as understand the importance that these two recent enhancements have on how your business can best leverage LinkedIn. These enhancements are for both LinkedIn Company Pages as well as … [Read more...]

Social Media Apps for Business: The Outlook for 2014

Social-Media-Apps-for-Business-V2 copy

I have tried to create, and will continue to add to, my own recommended list of social media apps for business.  I think that businesses are always looking for the latest and greatest social media apps for business in this ever-changing market, and it is a question I often get asked when I speak. That's why I was excited when I found out that a company had … [Read more...]

Should There be an Aptitude Test for Social Media Professionals?

Should-There-be-an-Aptitude-Test-V1 copy

As someone who teaches as part of the Rutgers University Social Media Marketing Mini-MBA Program, I find myself being called an "educator" more and more. Whether it is through teaching, consulting, coaching, blogging, writing, or speaking, my end goal really is to educate professionals and businesses on social media and help them cross the chasm to become … [Read more...]

If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It

If-Marketers-Cant-Figure-Google-Plus-Out-V1 copy

Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Some of you reading this might still not “get it,” so let me reflect upon two recent speaking engagements I did and the reactions in the room to help you understand why you might just want to let your IT folks run … [Read more...]

6 Social Media Trends for 2014 to Watch Evolve

6-Social-Media-Trends-for-2014-V1 copy

Let's face it: Social Business, and social media in general, is in constant flux and evolution. The same goes for my predictions for 2014: I don't foresee anything radically new on the landscape that will become mainstream in 2014 (and I don't see how anyone could), but there are a number of trends that we will see further evolve in 2014 that every business … [Read more...]

The Power of Audio Based Social Media Marketing

The-Power-of-Audio-Based-Social-Media-Marketing-V1 copy

When looking at social media marketing, we all tend to concentrate on the main forms of content that can be produced: Text, Photo, and Video. Obviously there are others, such as Presentation, Discussions, etc., but one important form that is missing from many social media strategies is Audio based social media. The Ease of Audio Content Creation Are … [Read more...]

What Burning Facebook Questions Does YOUR Business Have?

What-Burning-Facebook-Questions-Does-YOUR-Business-Have-V3-compressor copy

I have been given the opportunity to visit Facebook later this month on a mission to better understand the world's largest social network from within and gain their perspective on how they recommend businesses leverage their platform and service offerings. While I consult with businesses on how to utilize Facebook and other social media platforms, I have … [Read more...]

Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic]

Engage-Your-Blog-Readers-with-Realtime-Content-Updates-Using-Hashtags-[Infographic]-V2-compressor copy

This is a sponsored post written by me on behalf of #Hashcore. All opinions are 100% mine. Hashtags have become the new language of social. What started out as a way to categorize tweets into groups in 2007 has turned into a social media marketing phenomenon. At one point Twitter was quoted as saying that 11% of tweets contained hashtags, although other data … [Read more...]

11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]

Important-Ingredients-V1 copy

Since early 2010, when I launched my social media strategy consulting firm Windmills Marketing (DBA Maximize Your Social), I've helped a multitude of companies through the creation and implementation of a social media strategy plan. When I launched my company, social media strategy was something that wasn't talked about, but I knew it was the central element … [Read more...]

The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats

The-Ultimate-LinkedIn-Profile-Tips-V1 copy

It's been a few months since I wrote my popular Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items post, and since we have all seen the growing importance of visual social media, I wanted to offer the Maximize Social Business readers an easy way to compare their own profile with what I call the perfect LinkedIn profile tips summary. When I … [Read more...]